Senior Marketing Manager, B2B

Manychat, Inc; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Manychat, Inc in New York seeks a founder-level B2B Marketing leader to establish and scale a new function for a growing, multi-channel marketing organization. You’ll define positioning, packaging, messaging and the visual identity for a new offering.

You’ll build demand programs, drive pipeline from leads to opportunities to closed deals, activate prospects within the product ecosystem, and empower SDRs and AEs. The role offers autonomy to shape a fast-growing company.

Qualifications

• Proven track record building and scaling B2B marketing functions.
• Hands-on experience across ABM, paid ads, demand generation, events and lifecycle marketing.
• Ability to lead independently and build a team over time.

Responsibilities

• Build brand foundations for a new B2B offering: positioning, packaging, messaging, and visual identity.
• Build and run demand generation campaigns that drive pipeline from leads to opportunities to closed deals.
• Identify and activate prospects within the existing product ecosystem, and own lifecycle and email engagement.
• Arm SDRs and AEs with what they need to win.
• Start by leveraging existing marketing resources, as you scale up and build a dedicated marketing team.

Skills

B2B marketing leadership

Demand generation

ABM & paid ads

Lifecycle marketing

Job description

WHO WE ARE

Manychat is a leading chat marketing platform, helping businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170+ countries, we’re an official Meta Business Partner, backed by Bessemer Venture Partners. With 400+ teammates across offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — we’re building the infrastructure of conversational commerce.

WHO WE’RE LOOKING FOR

Ready to build a B2B Marketing function from the ground up, backed by an established brand? If you’ve built a brand, driven demand and filled pipelines before, and want the freedom (and responsibility) of being the first B2B marketing hire at a company that’s already scaled, keep reading.

YOUR FUTURE TEAMMATES

Meet the Marketing team:

We’re the voice of Manychat. A voice that’s loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth.

WHY YOU’LL LIKE IT HERE

Your work won’t sit in a folder. It’ll be out in the world: driving growth, sparking conversations. We’re always down to test out new ideas and share learnings, so if you have something up your sleeve, say it! We want to hear it and make it happen together.

WHAT YOU’LL DO

• Build brand foundations for a new B2B offering: positioning, packaging, messaging, and visual identity.

• Build and run demand generation campaigns and programs that drive pipeline from leads to opportunities to closed deals.

• Identify and activate prospects within the existing product ecosystem, and own lifecycle and email engagement.

• Arm SDRs and AEs with what they need to win

• Start by leveraging existing marketing resources, as you scale up and build a dedicated marketing team.

WHAT SUCCESS LOOKS LIKE

• First 3-4 months: Ship the first version of brand and messaging foundations, and a go-to-market vision for the year ahead.

• First full year and beyond: Build and manage the marketing systems that supports a shared ARR goal with Sales, Customer Experience, and Product

TO SHINE IN THIS ROLE

You’ll need:

• Proven track record building and scaling B2B marketing functions: demonstrated experience, not just adjacent exposure.

• Hands-on experience across some combination of ABM, paid ads and demand generation, events and creative activations, content management, lifecycle marketing, and product marketing/positioning. Yes, you’re a full stack marketer.

• Experience connecting creative strategy and storytelling directly to tangible results.

• Comfort operating independently early on, with the ambition to build and lead a team over time.

WHAT WE OFFER

We care deeply about your growth, well-being, and comfort:

• Professional development budget for conference tickets, online courses, and other relevant resources to help you grow.

• Comprehensive medical, dental, and vision coverage for you and your dependents.

• Hybrid work and generous, flexible time off — planned with your team, not rationed by a rigid quota.

• Work from where you need to — agreed with your team, not tied to a desk. Flexibility we built in on purpose, because location shouldn’t get in the way of great work.

• In-office perks, including free meals and snacks.

• Company-funded sport activities, annual offsites and team-building events.

• AI isn’t a perk here — it’s how we work. Claude, OpenAI, and more are on by default from day one, and we back teams in adopting whatever makes them faster.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.