Senior Marketing Manager

Web Development Group; Washington (District of Columbia); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Comprehensive health benefits

Unlimited PTO

401(k) with company matching

Company-paid life insurance

Job summary

A digital agency is seeking a Senior Marketing Manager to shape and execute marketing strategies aligned with business goals. Responsibilities include generating leads, measuring performance, and collaborating with leadership. Ideal candidates will have over 5 years of B2B marketing experience. This role emphasizes ownership and clarity of purpose. Offering a salary between $100k-120k, along with competitive benefits including health insurance and PTO.

Qualifications

• 5+ years of B2B marketing, demand generation, or growth experience.
• Experience owning marketing work from strategy through execution.
• Strong understanding of lead generation and funnel dynamics.

Responsibilities

• Set the direction for marketing efforts.
• Generate and nurture leads through various channels.
• Track performance metrics and adapt strategies.

Skills

B2B marketing

Demand generation

Lead generation

Data-driven decision making

Self-directed approach

Job description

WDG is hiring a senior Marketing Manager to take ownership of how we plan, run, and measure marketing that supports our business growth.

This role is focused on bringing clarity and consistency to how WDG approaches marketing, from setting priorities and shaping messaging to executing programs and evaluating results.

You’ll work closely with leadership, have visibility into decision-making, and help define how marketing contributes to WDG’s growth. You won’t be handed a playbook — part of this opportunity is helping to define what works and then putting it into practice.

As WDG evolves, this role will have the room to grow in scope and influence.

The Role

This role is about making marketing work for our business, connecting what we say with who we reach and how that turns into qualified interest and opportunity for our sales team.

You’ll work across LinkedIn, email, our website, and key partner channels. You’ll help define what success looks like for us, measure it, and adjust as we learn what works best. You’ll work directly with leadership, have the space to make decisions, and be expected to focus on results that matter.

While WDG is fully remote, we are prioritizing candidates within the Washington, DC region.

Responsibilities include:

• Setting the direction for WDG’s marketing efforts
• Turning positioning and value into coherent campaigns and programs
• Generating and nurturing leads through LinkedIn, email, web, and partner channels
• Planning and executing integrated programs that support pipeline goals
• Tracking performance metrics tied to awareness, qualified leads, and the sales pipeline, and reporting on what works, what isn’t, and where to adapt
• Working closely with leadership to align marketing with business needs

This is a senior, hands‑on role for someone who loves a clear sense of ownership and clarity of purpose.

Qualifications

What You’ll Bring:

• 5+ years of B2B marketing, demand generation, or growth experience
• Experience owning marketing work from strategy through execution
• Strong understanding of lead generation, nurture, and funnel dynamics
• Comfort using data to make decisions and inform next steps
• A self‑directed approach and readiness to take responsibility

Bonus Points For:

• Experience marketing professional services, agencies, or enterprise offerings
• Familiarity with LinkedIn as a primary demand channel
• Close collaboration with sales or leadership on pipeline goals

This role offers a salary range of $100k-120k, depending on experience, along with industry competitive benefits and perks, such as comprehensive health benefits, unlimited PTO, 401(k) with company matching, and company-paid life insurance.

Why WDG

We partner with mission‑driven partners to address complex digital challenges. Our team values thoughtful execution, clear thinking, and practical problem‑solving.

You’ll join a team of thoughtful experts across the digital spectrum who value quality work, practical problem‑solving, and collaboration. We’re also committed to work‑life balance, transparent communication, and meaningful professional growth.

WDG is an equal opportunity employer committed to building a workplace where people can do good work, be treated fairly, and grow professionally.

Work At WDG

Think you would be a great fit?
So do we!