Senior Marketing Manager

Delta Electronics Americas; Plano (TX); On-site; USD 130,000 - 175,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

Delta Electronics Americas seeks a Senior Marketing Manager to lead technical product and solutions marketing for Energy Infrastructure, including energy storage, solar, microgrids, and power conversion systems. You will create high‑quality marketing content and develop go‑to‑market strategies for commercial, industrial, utility and infrastructure customers.

The role requires hands‑on experience in electrical power products marketing, collaboration with Product, Engineering, Sales, and Business

Qualifications

• 8+ years of progressive B2B marketing experience with technical product or solutions marketing responsibility.
• Experience marketing electrical power equipment, energy storage, microgrids, or related technical infrastructure.
• Ability to translate technical product features into persuasive messaging for technical and commercial buyers.
• Hands-on experience producing technical collateral and leading product launches/go-to-market initiatives.
• Experience partnering with Engineering, Product and Sales teams in complex B2B environments.
• Strong writing, presentation, project management, digital marketing, analytical and executive communication skills.

Responsibilities

• Own product and solutions positioning, segmentation, messaging and go-to-market plans for power conversion, energy storage, microgrid and related infrastructure offerings.
• Translate technical specifications and customer use cases into compelling value propositions.
• Collaborate with Engineering, Product Management and Sales to understand applications and buying criteria.
• Create and maintain technical solution briefs, collateral, presentations, case studies, white papers, proposals and sales enablement content.
• Plan and execute integrated B2B campaigns, product launches, account-based marketing, digital programs, webinars and events.
• Develop market and competitive intelligence across electrical power and utility infrastructure.
• Align campaigns with CRM, lead quality, pipeline contribution and measurable outcomes.
• Manage agencies, content partners, marketing budgets and global brand alignment.

Skills

B2B marketing

Technical marketing

CRM automation

Content marketing

Product launches

Education

Bachelor’s degree

Tools

Salesforce

Marketo/HubSpot

Marketing automation

Job description

Compensation: $130,000 - $175,000 (commensurate based on experience)

Bonus: Eligible

Work Authorization: This position is not eligible for visa sponsorship. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future sponsorship.

Position Overview

Delta Electronics Americas is seeking a Senior Marketing Manager to lead technical product and solutions marketing for its Energy Infrastructure business, including energy storage, solar, microgrids, power conversion and related electrical infrastructure. This hands‑on leader will develop go‑to‑market strategy and personally create high‑quality technical marketing content that communicates the value of complex electrical systems to commercial, industrial, utility and infrastructure customers.

The successful candidate will combine proven B2B marketing execution with direct experience marketing electrical power products, electrical solutions or technically comparable energy infrastructure systems. They must be able to work closely with Product, Engineering, Sales and Business Leadership to understand system applications, technical differentiators and customer requirements.

Key Responsibilities

• Own product and solutions positioning, segmentation, messaging and go‑to‑market plans for power conversion, energy storage, microgrid and related infrastructure offerings.
• Translate technical product specifications, system architectures, performance characteristics and customer use cases into accurate, compelling customer‑facing value propositions.
• Partner with Engineering, Product Management and Sales to understand applications, technical differentiators, competitive alternatives and buying criteria.
• Create and maintain technical solution briefs, product collateral, application‑focused presentations, case studies, white papers, proposal content and sales‑enablement materials.
• Plan and execute integrated B2B campaigns, product launches, account‑based marketing, digital programs, webinars and relevant industry events.
• Develop market and competitive intelligence across electrical power, energy storage, microgrids, utility and data center infrastructure applications.
• Work with Sales Operations to connect campaigns with CRM, lead quality, pipeline contribution and measurable business outcomes.
• Manage agencies, content partners, marketing budgets and global brand alignment while personally executing core marketing deliverables.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Engineering or related discipline, or equivalent relevant experience.
• 8+ years of progressive B2B marketing experience, including substantial technical product or solutions marketing responsibility.
• Demonstrated professional marketing experience with electrical power equipment, power conversion systems, energy storage, microgrids, utility‑scale electrical solutions or closely related technical infrastructure systems.
• Ability to understand technical product features and system‑level applications and convert them into persuasive messaging for technical and commercial buyers.
• Proven hands‑on experience producing technical collateral and leading product launches and go‑to‑market initiatives.
• Experience partnering directly with Engineering, Product and Sales teams in complex, multi‑stakeholder B2B sales environments.
• Strong writing, presentation, project‑management, digital marketing, analytical and executive communication skills.
• Experience with CRM, marketing automation and campaign performance reporting.

Preferred Qualifications

• Experience with BESS, PCS, microgrids, solar inverters, UPS, electrical distribution, grid interconnection or data center power infrastructure.
• Familiarity with utility, EPC, OEM, integrator and commercial/industrial customer buying processes.
• Technical education or experience collaborating deeply with electrical engineers and product teams.
• Experience building marketing capabilities in a growing business unit or new market.
• Experience with Salesforce, Marketo, HubSpot or similar platforms.

Benefits at Delta Electronics Americas

Delta Electronics offers a comprehensive benefits package designed to support your health, financial security, and overall well‑being. Employees can choose from multiple medical plan options, including employer contributions to Health Savings Accounts, along with dental and vision coverage. Delta also provides a competitive 401(k) plan with company match, life and disability insurance, and a range of voluntary benefits. Additional resources such as flexible spending accounts, mental health support, and an Employee Assistance Program are available to help employees and their families thrive both personally and professionally.

About Delta

Founded in 1971, Delta is a global leader in power electronics and energy‑efficient solutions, delivering advanced switching power supplies, thermal management systems, and critical infrastructure technologies.

With operations across five continents and nearly 200 global locations, Delta supports industries including data center infrastructure, industrial automation, telecom power, renewable energy, and EV charging.

Guided by our mission — “To provide innovative, clean, and energy‑efficient solutions for a better tomorrow” — Delta combines engineering excellence with a strong commitment to sustainability and long‑term value creation.

Delta Electronics Americas is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local laws. Delta Electronics America is committed to fostering a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, veteran status, or any other protected characteristic.