Senior Marketing Manager

HKS, Inc.; New York (NY); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health, dental, vision coverage

401(k) plan

Life & AD&D insurance

Short/long term disability insurance

Paid days off

Job summary

HKS, Inc. is seeking a senior marketing pursuits leader to guide a regional pursuit pod in delivering compelling, differentiated stories that win work and impact clients. You will own performance metrics, shape narratives, and raise delivery quality across multiple large engagements.

You will mentor a marketing team, align outputs with firm strategy, and drive best practices while balancing workloads and developing talent for sustained, high‑impact results.

Qualifications

• Professional degree in Marketing, Communications or equivalent.
• Typically 8+ years of professional services pursuit marketing experience.
• Experience with A/E/C firm preferred.
• InDesign, Photoshop and Illustrator proficiency.
• MS Office Suite proficiency; strong writing and layout skills.

Responsibilities

• Owns and is accountable for pod-level performance metrics, including win rates, quality scores, and overall delivery health.
• Leads narrative strategy for complex pursuits, ensuring clarity, differentiation, and client alignment.
• Establishes and reinforces quality standards and best practices for marketing deliverables.
• Provides strategic review and guidance to the team on messaging and positioning.
• Ensures outputs align with firm strategy, brand standards and pursuit objectives.
• Leads and develops the Marketing team, fostering accountability and high performance.
• Balances workloads to maintain sustainable delivery and meet business demands.
• Identifies skill gaps and partners with leadership to implement development plans.
• Tracks pod performance metrics and reports them to marketing leadership.
• Translates data trends into actionable insights to improve processes.
• Supports business development efforts with studio leaders and practice marketers.
• Collaborates on competitive intelligence and client research.
• Oversees qualifications packages, proposals, and interview collateral.
• Oversees the pursuit submission process and go/no-go decisions.
• Manages regional project stories for marketing materials with stakeholders.

Skills

Writing skills

Presentation skills

Project management

Interpersonal skills

Deadline management

Education

Professional degree in Marketing or Communications

Tools

InDesign

Photoshop

Illustrator

MS Office Suite (Word, Excel, PowerPoint)

Job description

Overview

Leads a pursuit pod in the marketing team for a select region. Owns narrative quality, team performance, and delivery outcomes for assigned pursuits that drives win rates and client impact. Accountable for ensuring each pursuit tells a compelling, differentiated story while developing high-performing pursuit talent. Seeks opportunities to provide support in order to achieve firm values and goals. Manages the firm's resources (people, processes and tools) and assignments with proficiency, fluency and aptitude.

Overview

Leads a pursuit pod in the marketing team for a select region. Owns narrative quality, team performance, and delivery outcomes for assigned pursuits that drives win rates and client impact. Accountable for ensuring each pursuit tells a compelling, differentiated story while developing high-performing pursuit talent. Seeks opportunities to provide support in order to achieve firm values and goals. Manages the firm's resources (people, processes and tools) and assignments with proficiency, fluency and aptitude.

Responsibilities

• Owns and is accountable for pod-level performance metrics, including win rates, quality scores, and overall delivery health
• Leads narrative strategy for complex and high-profile pursuits, ensuring clarity, differentiation, and alignment with client needs and win themes
• Establishes and reinforces quality standards and best practices that result in consistent, compelling marketing deliverables
• Provides strategic review and guidance to the team, focusing on message, structure, and positioning
• Ensures marketing outputs align with firm strategy, brand standards, and pursuit objectives
• Leads and develops respective Marketing team, fostering accountability, growth, and high performance
• Balances workloads across the team to maintain sustainable delivery while meeting business demands
• Identifies skill gaps and development opportunities and partners with team and leadership to implement development plans
• Tracks and analyzes pod performance metrics, including win rates, rework levels, utilization, and delivery timelines; regularly reports metrics to marketing leadership
• Translates data and trends into actionable insights to improve processes, quality, and efficiency
• Works closely with studio leaders to support their business development program as the go-to and trusted source for business development efforts
• Collaborates with practice pursuit strategists on competitive intelligence, client and competition research to support pursuit efforts
• Oversees and ensures successful completion of qualifications packages, proposals submissions and interview collateral
• Oversees the pursuit submission process with pursuit team on go/no-go efforts, pursuit strategy, requirements, scheduling, assignments and maintains deadlines
• Oversees regional project information, stories and milestones for use in marketing materials, in collaboration with practice marketers and marketing resource manager

Qualifications

• Professional degree in Marketing, Communications or an equivalent combination of education and experience
• Typically with 8+ years of professional services pursuit marketing experience
• Previous experience with A/E/C firm preferred
• Proficiency in InDesign
• Experience in Photoshop and Illustrator preferred
• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint
• Excellent writing skills with experience in graphically designed page layouts
• Excellent attention to detail and commitment to excellence
• Excellent project management, interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Strong presentation skills
• Strong organizational skills and the ability to work on multiple projects at the same time
• Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external
• Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
• Ability to proactively problem solve and apply innovative solutions
• Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work
• Ability to effectively meet deadlines at expected quality
• Travel may be required

Base Salary Range: $95k - $130k annually - Richmond, Washington DC and New York locations only.

The estimate displayed represents the general base salary range of candidates hired in the above locations only. We may ultimately pay more or less than the posted range based on the location of the role. Factors that may be used to determine your actual salary may include internal equity, experience, education, specialty and training.

HKS offers a comprehensive total compensation & benefits package with health, dental, and vision care coverage, 401(k) plans, life & AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave, vacation), and much more for benefits-eligible employees.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran