Senior Marketing Manager

Red Carrot, Inc.; Miami, Washington (FL, District of Columbia); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Tuition reimbursement

Healthcare coverage

401(k) with company match

Profit sharing

Paid time off and holidays

Job summary

Red Carrot, Inc. – a remote-first marketing firm serving clients across the United States – seeks a Senior Marketing Manager to drive strategic marketing plans and program execution.

You will lead cross-functional teams, develop integrated campaigns, and deliver client-focused results from planning through reporting. The role emphasizes strong leadership, stakeholder management, and data-driven decision making, with collaboration across creative, analytics, and client services to achieve program

Qualifications

• Bachelor's degree in advertising, communications, journalism, public relations, or related field is required.
• 7+ years of experience managing advertising or marketing communications.
• 3+ years leading teams.
• Verifiable agency experience with integrated communications, paid advertising, brand development.
• Strong time and budget management skills.
• Proven cross-functional leadership and stakeholder management.

Responsibilities

• Lead end-to-end program management for complex, multi-workstream marketing initiatives with milestones and governance.
• Develop strategic marketing plans translating business goals into actionable initiatives.
• Drive cross-functional initiatives with alignment across strategy, creative, analytics, digital, and client services.
• Establish workflows, prioritization, and performance standards to keep programs on track and budget.
• Manage budgets, resources, and timelines for disciplined execution.
• Develop client monthly reporting and maintain regular communication with leadership and clients.

Skills

Strategic thinking

Project management

Cross-functional leadership

Communication skills

Stakeholder management

Budget management

Agency experience

PMP certification preferred

Campaign optimization

Education

Bachelor's degree in Advertising/Communications/Public relations or related field

Tools

Google Analytics

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Microsoft Office 365

Job description

Position Title: Senior Marketing Manager

Location: Remote (Miami or DMV)

Overview

The Marketing Manager is a strategic leader responsible for developing and driving comprehensive marketing plans that advance our clients’ business goals. This role sits at the intersection of marketing strategy and program management, requiring the ability to translate high-level objectives into actionable initiatives while ensuring disciplined execution and accountability across projects. The Marketing Manager will lead cross-functional collaboration, align internal and external stakeholders, and champion organizational excellence throughout every phase of the marketing lifecycle. Strong strategic thinking, project and program management expertise, and exceptional communication skills are essential to success in this role.

Key Responsibilities

Leadership

• Build, develop, and lead a high-performing marketing team, providing coaching, clear direction, and accountability frameworks that drive consistent execution.
• Develop and own strategic marketing plans that translate business goals into integrated, actionable initiatives across all client programs and services.
• Drive cross-functional initiatives by aligning teams around shared marketing objectives, ensuring strong coordination across disciplines from strategy through delivery.
• Champion organizational excellence by establishing clear workflows, prioritization processes, and performance standards that keep programs on track and on budget.
• Develop and manage budgets, resources, and timelines to ensure disciplined, on-strategy execution of marketing plans.
• Other duties as assigned.

Marketing

• Review, edit, and implement strategic plans, creative briefs, client presentations, and other crucial written communication materials.
• Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences.
• Review all creative concepts to ensure marketing and creative work is on-strategy and on-brand before client delivery.
• Establish success metrics and KPIs; identify ways to measure success against the campaign goals and achievable outcomes; and facilitate reporting.
• Evaluate and analyze data, including developing succinct, accurate summaries and analyses of research that include strategic recommendations for clients.
• Other duties as assigned.

Client Relationship

• Develop strong relationships with Client(s) establishing regular communication to ensure expectations are met.
• Keep Agency management informed of the status of Client relations, including personnel changes and issues pertaining to agency performance.
• Ensure compliance with the Scope of Work.
• Develop client monthly reporting.
• Other duties as assigned.

Management and Growth

• Lead end-to-end program management for complex, multi-workstream marketing initiatives, ensuring milestones, deliverables, and stakeholder expectations are consistently met.
• Establish and maintain rigorous project governance structures, including timelines, dashboards, and reporting cadences that provide visibility and accountability across all active programs.
• Proactively identify project risks, dependencies, and blockers, and develop contingency plans to keep initiatives on track.
• Partner with cross-functional teams including creative, analytics, digital, and client services to drive integrated marketing execution and continuous program improvement.
• Serve as a key stakeholder communication hub, keeping leadership, clients, and internal teams aligned on progress, priorities, and decisions.
• Other duties as assigned.

Qualifications

• Bachelor's degree in advertising, communications, journalism, public relations, or related field.
• 7 years of experience managing advertising or marketing communications.
• 3 years leading teams.
• Verifiable agency experience, plus expertise in integrated communications, paid advertising, brand development
• Strong time and budget management skills.
• Proven ability to lead cross-functional teams and drive alignment across diverse stakeholders.
• Exceptional communication and stakeholder management skills, with the ability to influence and present to senior leaders and clients.
• Highly organized, with strong attention to detail and the ability to manage multiple concurrent priorities without losing sight of strategic objectives.
• Ability to handle sensitive and confidential information with discretion.
• Experience marketing with platforms including but not limited to: Google, Meta, LinkedIn, X
• Proficient in Microsoft Office 365.
• Experience with data-driven programs like Google Analytics.
• Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance.
• Demonstrated project and program management expertise; PMP certification strongly preferred.
• Knowledge of federal Government contracting, agency operations and policies.

Benefits at Red Carrot

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.
• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.
• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.
• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.
• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.

We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills.

At Red Carrot, we empower you to be a leader. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.

About Us

Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals - powered by a team fueled by passion, backed by intelligence, and grounded in expertise.

From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented - and it's how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline - it's the standard we hold ourselves to on every engagement.

Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit our mission - and their moment.

We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.