Senior Marketing Manager

Legence; Long Beach (CA); Remote; USD 145,000 - 160,000; Full time

Job summary

Legence is seeking a Senior Marketing Manager to lead strategic proposals and manage a team across West Coast regions. The role partners with firm leadership to translate pursuit strategies into compelling, compliant submissions that drive growth.

You will oversee proposal development, maintain content libraries, and coach presenters, while ensuring high-quality deliverables on schedule. Relevant experience in architecture, engineering, or professional services is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Minimum 5 years of marketing and proposal management experience in professional services.
• Minimum 2 years of staff management experience.
• Experience managing complex, high-value proposals and qualifications packages.
• Strong understanding of procurement processes in public and private sectors.
• Excellent writing, editing, and verbal communication skills.

Responsibilities

• Lead the pursuit process for RFQs, RFPs, SOQs, interviews, and presentations.
• Develop pursuit schedules, compliance checklists, and production plans.
• Oversee proposal development from opportunity identification through final submittal.
• Collaborate with technical teams to create win themes and client-focused messaging.
• Mentor proposal staff and manage workload and resources.

Skills

Proposal management

Team leadership

Strategic marketing

Written communication

Project coordination

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, English, Public Relations, or related field

Tools

Adobe InDesign

Microsoft Office

Hubspot

OpenAsset

Asana

Job description

Title: Senior Marketing Manager

Report to: Director of Business Development

Location: Seattle, WA or Long Beach, CA or West Coast remote

Salary Range: $145,000 - $160,000 (depending on experience). This role is also eligible for an annual performance‑based bonus. Bonus eligibility and payout are determined by role, individual performance, and company performance, and are not guaranteed.

Summary

The Senior Marketing Manager is responsible for leading the planning, management, and execution of strategic proposals, qualifications packages, interview presentations, and other business development collateral for a professional engineering, commissioning, and construction management services firm. This role serves as a key partner to firm leadership, market leaders, project managers, and technical staff, ensuring pursuit strategies are translated into compelling, compliant, and client‑focused submissions that support the firm's growth objectives.

The Senior Marketing Manager provides both hands‑on proposal leadership and team management, overseeing pursuit processes, quality standards, workload prioritization, and marketing resources while fostering a culture of excellence, collaboration, and continuous improvement.

Essential Duties and Responsibilities

Proposal Leadership and Management

• Lead the pursuit process for high‑priority RFQs, RFPs, SOQs, interviews, and presentations.
• Develop pursuit schedules, assignment matrices, compliance checklists, and production plans.
• Facilitate kickoff meetings, strategy sessions, and proposal reviews.
• Collaborate with technical teams to develop win themes, differentiators, and client‑focused messaging.
• Manage proposal development from opportunity identification through final submittal.
• Review solicitation requirements and establish submission strategies that maximize compliance and competitiveness.
• Oversee final quality assurance and quality control reviews prior to submission.
• Ensure all submittals are completed accurately, professionally, and on schedule.

Strategic Pursuit Support

• Collaborate with market leaders and business developers on pursuit strategy and positioning.
• Participate in opportunity planning, go/no‑go evaluations, and capture strategy development.
• Help identify competitive advantages, project experience, and staffing approaches that strengthen pursuits.
• Support interview preparation, presentation development, and coaching of presenters.
• Analyze client priorities and evaluation criteria to enhance proposal responsiveness.

Content Development and Knowledge Management

• Manage and maintain proposal resources, templates, resumes, project sheets, boilerplate content, and marketing collateral.
• Develop and improve standardized content while ensuring customization for each pursuit.
• Ensure project descriptions, staff qualifications, and firm narratives remain current and accurate.
• Establish best practices for proposal content management and documentation.

Team Leadership and Development

• Supervise and mentor proposal staff.
• Establish workload priorities and resource assignments.
• Provide coaching, performance feedback, and professional development opportunities.
• Promote collaboration across offices, markets, and disciplines.
• Support recruiting, onboarding, and training of marketing personnel.

Process Improvement and Operational Excellence

• Continuously evaluate and improve pursuit workflows, tools, and production processes.
• Track pursuit metrics, win rates, and proposal performance trends.
• Recommend process improvements that enhance efficiency, quality, and consistency.
• Lead implementation of marketing technologies and proposal management systems.

Collaboration and Relationship Management

• Build strong working relationships with technical leaders, project managers, and business development staff.
• Serve as a trusted advisor during pursuit planning and execution.
• Coordinate with external partners, subconsultants, and teaming organizations during proposal development.
• Support the firm's overall business development, brand, and client relationship efforts.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, English, Public Relations, or a related field.
• Minimum 5 years of marketing and proposal management experience within architecture, engineering, construction, environmental consulting, or other professional services industries.
• Minimum 2 years of staff management experience.
• Demonstrated experience managing complex, high‑value proposals and qualifications packages.
• Strong understanding of public‑sector and private‑sector procurement processes.
• Exceptional writing, editing, and verbal communication skills.
• Strong project management and organizational skills.
• Advanced proficiency in Adobe Create Suite (primarily InDesign), Microsoft Office Suite. Experience with Hubspot, OpenAsset, Asana is a plus.

Preferred Qualifications

• Experience in architecture, engineering, construction (A/E/C), commissioning, or consulting industries.
• Experience leading interview preparation and presentation development.
• Familiarity with CRM and resource management systems such as Hubspot, OpenAsset, Asana, or similar platforms.
• Experience managing multi‑office or geographically dispersed marketing personnel.

Reporting Relationship

• Reports To: Director of Business Development and Marketing
• Direct Reports: Marketing Specialists as assigned

Core Competencies

Strategic Thinking

• Understands client priorities and market conditions.
• Aligns pursuit activities with long‑term business objectives.

Proposal Excellence

• Produces accurate, compelling, compliant, and persuasive submittals.
• Maintains high standards for quality and professionalism.

Leadership

• Builds trust and accountability within the team.
• Develops staff capabilities and future leaders.

Communication

• Communicates clearly and effectively across all organizational levels.
• Facilitates productive discussions and decision‑making.

Client Focus

• Anticipates client needs and evaluation priorities.
• Promotes client‑centered messaging and solutions.

Project Management

• Effectively manages multiple deadlines, stakeholders, and competing priorities.
• Delivers work on time and within established expectations.

Success Measures

The Senior Marketing Manager will be evaluated on:

• Proposal quality and compliance.
• Pursuit win rates and conversion metrics.
• Timeliness of proposal delivery.
• Internal client satisfaction.
• Team development and retention.
• Process improvements and operational efficiency.
• Proposal resource quality and maintenance.

Physical Requirements and Work Environment

• Ability to work at a computer workstation for extended periods.
• Occasional travel to P2S office locations in Seattle, Long Beach, and San Diego
• Ability to lift and transport proposal materials up to 25 pounds as needed.
• Ability to work flexible hours when pursuit deadlines require.

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