Senior Marketing Manager

ClinLab Solutions Group; Everett (MA); On-site; USD 90,000 - 150,000; Full time

Job summary

ClinLab Solutions Group is seeking a hands-on B2B Marketing Manager to own demand generation, content, and field marketing in a regulated clinical research environment.

You will lead multi-channel campaigns, build dashboards linking spend to pipeline, and partner with Sales and agencies to accelerate qualified opportunities in pharma, CROs, and trial sites.

You will report to the VP of Life Sciences and contribute to land-and-expand growth within existing accounts.

Qualifications

• 4–6 years of B2B marketing experience in the clinical research ecosystem (pharma, CROs, or trial sites).
• Experience marketing within regulated or technical industries with multi-stakeholder buying processes.
• Data-driven with strong quantitative and analytical skills.
• Excellent written and verbal communication across channels.

Responsibilities

• Own demand generation and pipeline acceleration across channels (email, paid, social, web).
• Build scoring, nurture sequences, and lead handoffs to Sales; manage ABM programs.
• Develop content for case studies, blogs, events, and sales collateral.
• Own event strategy and field marketing; coordinate budgets and on-site presence.
• Enable Sales with messaging, materials, and campaigns for new and expansion deals.

Skills

B2B Marketing

Demand Generation

Analytics

Content Marketing

Campaign Management

Cross-channel Marketing

AI workflows

Tools

HubSpot

Salesforce

LinkedIn Ads

Google Ads

ZoomInfo

Job description

We're looking for a hands-on B2B Marketing Manager to own and scale the programs that fill our pipeline. You will report to the VP of Life Sciences and take end-to-end ownership of demand generation, content creation, and field marketing. This role is an individual contributor with oversight of marketing agency partners, with a clear growth path as the function scales.

We sell complex, configured services to quality-focused, technical clients operating in a highly regulated environment, where purchases move through a non-linear process involving multiple personas. You should have a solid understanding of the clinical research ecosystem and know how to turn that complexity into campaigns and messaging that generate qualified pipeline- from new-logo acquisition through land-and-expand growth in existing accounts.

Own Demand Generation & Pipeline

• Own multi-channel demand generation (email, paid, social, web) that generates and accelerates marketing-sourced pipeline
• Build and manage lead scoring, nurture sequences, and segmentation in HubSpot — including modernizing the instance around its new Buying Group functionality — to drive clean handoffs to Sales
• Design and run ABM campaigns targeting priority pharma sponsors and CROs
• Extend demand generation beyond new-logo acquisition to land-and-expand — supporting cross-sell, upsell, and follow-on pursuit in existing accounts

Reporting & Analytics

• Own marketing reporting end to end; build, maintain, and improve dashboards that connect spend and activity to pipeline and revenue
• Track and monitor marketing performance; campaigns, channels, content, events, lead sources, lifecycle stages, attribution, and conversion to know what's working and why
• Present findings and translate data into recommendations that shape marketing and sales decisions, not just document activity

Drive Content & Thought Leadership

• Develop content that speaks credibly to a clinical research audience; case studies, blog posts, event promotions, sales collateral
• Build and maintain 20/20 Onsite's voice in the decentralized and hybrid trial conversation
• Own day-to-day management of company social media channels
• Own the company website strategy, structure, and content as the primary hub for messaging, thought leadership, and lead capture

Run Events & Field Marketing

• Own strategy and execution for industry events, conferences, and webinars — target list, messaging, logistics, and on-site presence
• Turn each event into an extended campaign with post-event nurture, lead follow-up, content repurposing, and performance reporting

Enable Sales Across the Full Cycle

• Partner with Sales throughout the full sales cycle building the materials, messaging, and campaigns that support closing active deals and pursuing follow-on and expansion projects
• Identify and help resolve the points in the sales process where a marketing gap is slowing or blocking a deal
• Serve as day-to-day point of contact for marketing agency partners including briefing, feedback, and approvals to keep work moving

Qualifications

• 4-6 years of B2B marketing experience within the clinical research ecosystem- pharma, CROs or trial sites- required
• Experience marketing into complex, multi-stakeholder B2B buying processes within a regulated or technical industry
• A track record of owning programs and driving measurable pipeline growth
• Data-first mindset with strong quantitative and analytical skills
• Comfortable executing across multiple channels- email, social, paid, content, and events
• Experience with HubSpot and Salesforce; familiarity with LinkedIn Ads, Google Ads, and Zoominfo a plus
• Strong, clear writer who can translate complex clinical services into credible messaging for technical, expert audiences
• Highly organized and self-directed with strong project management instincts, you track deadlines, follow through, and communicate proactively
• Skilled in utilizing AI to develop workflows while maintaining accuracy, brand consistency and appropriate data security