Marketing Director

Discover International; Boston (MA); On-site; USD 180,000 - 260,000; Full time

Job summary

Discover International is seeking a strategic marketing leader to drive US market development for life science offerings, translating complex scientific capabilities into customer‑facing strategies. You will shape messaging and programs to engage biotech and pharmaceutical customers, and partner with scientific leadership to accelerate opportunities.

Your role will blend hands‑on market development with thought leadership, generating demand through digital channels, events, and scientific

Qualifications

• Advanced degree in biomedical sciences or related field.
• Significant experience in biotech, pharma, CRO, or life sciences services.
• Proven success in commercial marketing, scientific marketing, and demand generation.
• Ability to translate complex science into clear customer messaging.
• Strong presentation and stakeholder management skills.

Responsibilities

• Develop and execute market development strategies to expand US commercial presence.
• Identify market opportunities, customer needs, competitor positioning, and industry trends.
• Partner closely with Business Development and scientific leadership to generate commercial opportunities.
• Develop and refine messaging, positioning, and value propositions for biotech and pharmaceutical customers.
• Build and execute demand generation programs across digital channels, industry events, webinars, and scientific outreach.
• Develop customer engagement strategies to improve awareness, lead generation, pipeline development, and conversion.
• Create programs that strengthen customer relationships and increase market visibility.
• Translate complex scientific concepts into clear, commercially relevant messaging.
• Develop scientific marketing assets including technical content, white papers, presentations, webinars, and website content.
• Partner with scientific teams to establish thought leadership and market credibility.
• Present technical seminars and educational programs to customers and prospects.
• Manage and optimise digital marketing channels including website, LinkedIn, and marketing automation platforms.
• Partner with digital specialists to improve SEO, engagement, and conversion performance.
• Use CRM and marketing analytics to measure effectiveness and optimise campaigns.
• Lead strategy and execution for conferences, trade shows, and scientific meetings.
• Represent the company externally and develop relationships across the biotech and pharmaceutical ecosystem.
• Lead and mentor marketing team members with a hands-on, player-coach approach.
• Collaborate with global marketing teams to ensure consistency and alignment.

Skills

Market development

Demand generation

Customer engagement

Scientific marketing

Thought leadership

Digital marketing

Events management

Stakeholder management

Education

PhD in Biomedical Sciences

MBA or commercial training

MS in related field

Job description

We are seeking a strategic and commercially minded marketing leader to drive US market development and commercial growth initiatives for a rapidly growing life sciences organisation.

This role will be responsible for increasing market visibility, strengthening customer engagement, and accelerating commercial opportunities within the US biotech and pharmaceutical ecosystem. The successful candidate will combine strong scientific understanding with commercial marketing expertise to translate complex scientific capabilities into compelling customer-facing strategies.

The ideal candidate has experience within biotech, pharma, CRO, or life sciences services environments and understands how to position scientific platforms, research services, and drug discovery capabilities to technical and commercial audiences.

This is not a traditional brand marketing role. We are looking for a hands-on market development leader who can directly influence business growth through scientific communication, demand generation, customer engagement, and strategic marketing initiatives.

Key Responsibilities

• Develop and execute market development strategies to expand US commercial presence.
• Identify market opportunities, customer needs, competitor positioning, and industry trends.
• Partner closely with Business Development and scientific leadership to generate commercial opportunities.
• Develop and refine messaging, positioning, and value propositions for biotech and pharmaceutical customers.

Demand Generation & Customer Engagement

• Build and execute demand generation programs across digital channels, industry events, webinars, and scientific outreach.
• Develop customer engagement strategies to improve awareness, lead generation, pipeline development, and conversion.
• Create programs that strengthen customer relationships and increase market visibility.

Scientific Marketing & Thought Leadership

• Translate complex scientific concepts into clear, commercially relevant messaging.
• Develop scientific marketing assets including:
• Technical content
• White papers
• Presentations
• Webinars
• Website content
• Partner with scientific teams to establish thought leadership and market credibility.
• Present technical seminars and educational programs to customers and prospects.

Digital Marketing & Analytics

• Manage and optimise digital marketing channels including:
• Website
• LinkedIn
• Marketing automation platforms
• Partner with digital specialists to improve SEO, engagement, and conversion performance.
• Use CRM and marketing analytics to measure effectiveness and optimise campaigns.

Events & Industry Presence

• Lead strategy and execution for conferences, trade shows, and scientific meetings.
• Represent the company externally and develop relationships across the biotech and pharmaceutical ecosystem.
• Lead and mentor marketing team members with a hands-on, player-coach approach.
• Collaborate with global marketing teams to ensure consistency and alignment.
• Partner cross-functionally with Business Development, scientific teams, and executive leadership.

Qualifications

• Advanced degree (PhD, MS, or equivalent experience) in biomedical sciences, pharmacology, biology, drug discovery, or related field preferred.
• Significant experience in biotech, pharma, CRO, or life sciences services.
• Proven success in:
• Commercial marketing
• Scientific marketing
• Demand generation
• Growth initiatives
• Strong understanding of drug discovery workflows including small molecules and biologics.
• Ability to communicate complex scientific concepts to technical and commercial audiences.
• Strong presentation, communication, and stakeholder management skills.
• Comfortable operating in a fast-growing organisation with a hands-on approach.
• Experience supporting business development, customer acquisition, and pipeline growth preferred.
• MBA or commercial/business training advantageous.