Senior Marketing Manager

Water Tech; East Brunswick Township (NJ); On-site; USD 97,000 - 107,000; Full time

Job summary

A consumer packaged goods company in East Brunswick, NJ, seeks a Senior Marketing Manager to oversee marketing initiatives and brand presence. The ideal candidate has over 5 years of digital marketing experience and is proficient in SEO and content creation. This full-time role offers competitive compensation and benefits, promoting a hands-on approach in a dynamic team environment.

Benefits

401(k)

Medical benefits

Dental benefits

Vision benefits

Paid Time Off

Qualifications

• 5+ years of progressive experience in marketing roles with a strong focus on digital marketing.
• Proven track record of managing and executing successful marketing campaigns across multiple channels.
• Expertise in SEO and Google Ads.

Responsibilities

• Act as a brand champion, ensuring consistency in messaging and visual identity.
• Develop and execute content strategies for social media, website, and email campaigns.
• Manage and optimize advertising campaigns on e-commerce marketplaces.

Skills

Digital marketing

SEO

Content creation

Social media management

Marketing analytics

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

HubSpot

Salesforce

Job description

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This range is provided by Water Tech. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$97,000.00/yr - $107,000.00/yr

Direct message the job poster from Water Tech

Director of People & Culture at Water Tech

Reports to – Director or Marketing

We're looking for a highly motivated and experienced Senior Marketing Manager to join our team. As a seasonal consumer packaged goods (CPG) small business, we thrive on connecting with our customers through innovative marketing. This role is perfect for a hands-on marketing professional who excels at execution and is eager to shape our brand's presence in the market. Key responsibilities include researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals.

Reporting directly to the Director of Marketing, you'll be instrumental in managing and executing all facets of our marketing initiatives. You'll translate marketing strategies into actionable plans, ensuring our brand message resonates across all channels and drives sales for our seasonal products.

Responsibilities:

• Act as a brand champion, ensuring consistency in messaging, visual identity, and voice across all marketing materials and channels.
• Develop and execute compelling content strategies for social media, website, email campaigns, and other platforms, aligning with our seasonal product launches and brand narrative. This includes creating and curating engaging written and visual content.
• Oversee all social media platforms, including content scheduling, community engagement, performance tracking, and identifying new trends and opportunities.
• Manage and update website content, ensuring it's user-friendly, optimized for conversions, and accurately reflects our current product offerings and brand story.
• Plan, execute, and optimize digital advertising campaigns across various platforms, including Google PPC, social media advertising, and display ads.
• Implement and manage search engine optimization (SEO) strategies to improve organic search rankings and drive website traffic. Oversee search engine marketing (SEM) efforts, including keyword research and ad copy development.
• Manage and optimize advertising campaigns on relevant e-commerce marketplaces to maximize product visibility and sales.
• Develop and execute email marketing campaigns, including list segmentation, content creation, A/B testing, and performance analysis.
• Track, analyze, and report on the performance of all marketing campaigns, providing insights and recommendations for optimization.
• Manage relationships with external vendors, agencies, and freelancers as needed for marketing initiatives.
• Work closely with sales, product development, and operations teams to ensure marketing efforts are aligned with business objectives.
• Assist the Director of Marketing in managing marketing budgets and ensuring cost-effective allocation of resources.
• Stay up-to-date on industry trends, competitor activities, and consumer behavior to identify new marketing opportunities.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive experience in marketing roles, with a strong focus on digital marketing, preferably within the CPG industry.
• Proven track record of managing and executing successful marketing campaigns across multiple channels.
• Expertise in SEO, Google Ads (PPC), social media advertising, and website content management systems.
• Strong understanding of e-commerce platforms and marketplace advertising.
• Excellent written and verbal communication skills with a keen eye for detail.
• Highly creative with the ability to generate innovative ideas and engaging content.
• Proficient in marketing analytics tools and comfortable interpreting data to drive decisions.
• Ability to work independently and collaboratively in a fast-paced, dynamic small business environment.
• Experience with seasonal products or businesses is a plus.
• Ability to think ‘on your feet’ to create resolutions, multi-task, and prioritize assignments
• Team player able to work independently in a results-driven, fast-paced environment
• Willing to learn and grow with the company
• HubSpot and/or Salesforce experience a plus

Status: Exempt

We offer competitive compensation and benefits package including 401(k), Medical, Dental, Vision and Paid Time Off. Salary is commensurate upon experience.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Notice To Agency And Search Firm Representatives The Company is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Company employee by a third-party agency and/or search firm without a valid written & signed search agreement, will become the sole property of The Company. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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