Senior Marketing Manager

World Aquatics; Denver (CO); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Global impact

Career growth program

Team events & CSR projects

Job summary

Kalexius is seeking an experienced Senior Marketing Manager to Lead and develop Kalexius’ marketing function from strategy through execution and performance measurement. You will work closely with the CEO and Sales teams to strengthen brand, drive US market growth and deliver measurable results.

The role requires a strategic thinker who can create a marketing roadmap, produce high‑quality content and align marketing with business growth.

Qualifications

• 7+ years in B2B marketing, ideally in professional services or legal tech.
• Proven ability to develop and execute marketing strategies hands-on.
• Experience building or expanding a marketing function.
• Excellent writing and communication, with ability to translate technical topics.
• Strong digital marketing, content marketing, brand management and lead gen.

Responsibilities

• Define and implement Kalexius’ marketing strategy aligned with business goals.
• Refine audiences, segmentation, value propositions, and US market focus.
• Develop campaigns and messaging for brand awareness, lead gen and growth.
• Structure processes, priorities and resources to support growth.
• Create high‑quality content with CEO, BD and Sales teams.
• Produce thought leadership content, white papers and case studies.
• Develop GTM materials: brochures, decks and assets.
• Prepare press releases and media kits; ensure consistency across materials.
• Oversee website and campaigns using WordPress; manage events and PR.

Skills

B2B marketing

Strategic marketing

Content marketing

Brand management

Lead generation

Digital marketing

Copywriting

WordPress

Collaboration

Tools

WordPress

Graphic design tools

Job description

We are looking for an experienced, hands‑on Senior Marketing Manager to lead and develop Kalexius’ marketing function, from strategy and positioning to execution and performance measurement.

Working closely with the CEO and the Business Development and Sales teams, you will be responsible for strengthening our brand, increasing market visibility, supporting commercial growth and positioning Kalexius as a trusted provider of legal and corporate services.

A key priority will be to develop and execute targeted marketing initiatives for the US market. This role is suited to a strategic thinker who is equally comfortable developing a marketing roadmap, producing high-quality content and delivering measurable business results.

Key Responsibilities

• Define and implement Kalexius’ overall marketing strategy, aligned with the company’s business objectives and growth priorities.
• Refine target audiences, segmentation, value propositions and market positioning, with a particular focus on the US market.
• Develop integrated marketing campaigns and core messaging to support brand awareness, lead generation and business development.
• Establish and structure marketing processes, priorities and resources to support the company’s growth.
• Collaborate with the CEO, Business Development and Sales teams, and other internal stakeholders to develop high-quality marketing content.
• Write, edit and coordinate thought-leadership articles, regulatory updates, white papers, case studies and use cases.
• Develop go‑to‑market materials, including brochures, sales presentations, lead‑generation assets and pitch decks.
• Prepare press releases, media kits and other corporate communications.
• Ensure consistency, quality and relevance across all marketing materials.

3. Brand Management

• Manage and strengthen Kalexius’ brand identity and market positioning.
• Maintain brand guidelines, visual identity standards and marketing templates.
• Oversee the creation and quality of branded materials across digital and offline channels.
• Manage and optimise the company website, including content, updates and performance, using WordPress.
• Develop and execute LinkedIn, email marketing and newsletter initiatives.
• Coordinate participation in relevant industry events, conferences and webinars.
• Manage media outreach and press relations across relevant legal, technology and business publications.

5. Partnerships & Industry Visibility

• Identify and manage strategic marketing partnerships and relevant industry relationships.
• Develop Kalexius’ presence on legal technology directories, comparison platforms and professional services marketplaces.
• Coordinate submissions to industry rankings, awards and directories.
• Identify opportunities to strengthen the company’s visibility and reputation within the legal and corporate services ecosystem.

6. Performance Measurement & Reporting

• Define marketing objectives, key performance indicators (KPIs) and reporting processes.
• Monitor campaign performance, website traffic, audience engagement, lead generation and marketing contribution to business development.
• Analyse results and recommend improvements to increase effectiveness and ROI.
• Provide regular marketing performance updates and recommendations to management.

Profile required

• At least 7 years of experience in B2B marketing, ideally within legal services, Legal Tech, corporate services or another professional services environment.
• Proven ability to develop and execute marketing strategies while remaining hands‑on in delivery.
• Experience building, structuring or significantly developing a marketing function.
• Excellent writing, editing and communication skills, with the ability to translate complex technical, legal or regulatory topics into clear and engaging content.
• Strong understanding of digital marketing, content marketing, brand management and lead generation.
• Proficiency with WordPress and graphic design tools.
• Experience working closely with senior management, business development and sales teams.
• Ability to work independently, manage competing priorities and collaborate effectively with a Europe‑based team across time zones.

Additional Assets:

• Experience marketing to in‑house legal departments, corporate legal teams or corporate secretarial functions.
• Familiarity with the US Legal Tech ecosystem, including relevant industry events, legal technology platforms, directories and rankings.
• Experience supporting international business development and market‑entry initiatives.
• Knowledge of marketing analytics tools and CRM or marketing automation platforms.

What Success Looks Like:

• A clear and actionable marketing strategy aligned with Kalexius’ commercial priorities.
• Stronger brand positioning and increased visibility in target markets, particularly the US.
• Consistent, high‑quality marketing content that supports thought leadership and sales efforts.
• Improved coordination between marketing, business development and sales.
• Measurable progress in audience engagement, qualified lead generation and marketing ROI.

Company description

Kalexius is a key player in the legal services market, delivering excellence to corporate legal departments worldwide. With offices in 9 countries and recognition from Chambers & Partners, we are committed to providing exceptional service and fostering a healthy and positive work environment.

Why Join Kalexius?

• Global Impact: Be part of a growing international organization.
• Collaborative Culture: Work with talented and dedicated teams in an inclusive and supportive environment.
• Career Growth: Benefit from a tailored career development program and both internal and external training opportunities.
• Engaging Events: Participate in annual events, including CSR projects, end‑of‑year celebrations and team‑building activities.

Equal Opportunity Employer

Kalexius is an equal opportunity employer. We celebrate diversity and are committed to providing equal employment opportunities to all qualified applicants.