Senior Marketing Manager

Western Veterinary Partners; Denver (CO); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Bonus eligible

Benefits package

Job summary

Western Veterinary Partners is seeking a Senior Marketing Manager to serve as the primary strategic marketing partner for a portfolio of 35+ veterinary hospitals, guiding growth plans and coordinating cross-functional execution with practice and Operations leaders.

You will translate performance data into actionable recommendations, develop tailored growth strategies, manage high-touch partner relationships, and drive visit growth, new client acquisition and retention across the JV portfolio.

Qualifications

• 5+ years of marketing, account management, business consulting, client success, or a related field.
• 2+ years of digital marketing experience (SEO, SEM, email marketing and social media).
• Experience developing and executing marketing strategies for multi-location healthcare or veterinary organizations preferred.
• Remote option available, some travel may be required.

Responsibilities

• Serve as the primary strategic marketing partner for a portfolio of 35+ veterinary hospitals.
• Lead high-touch partner relationships with a high level of responsiveness and guidance.
• Develop tailored growth plans based on practice goals, performance, and local market opportunities.
• Identify opportunities to increase visits, acquire new clients and improve retention through marketing and digital channels.
• Translate performance data into clear recommendations, priorities and measurable action plans.
• Collaborate with hospital teams and vendors to move initiatives from strategy to measurement.
• Monitor and optimize ROI and key performance metrics across the portfolio.

Skills

Marketing strategy

Digital marketing

Account management

Analytics

Communication

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

SEO

Social media management tools

Job description

AtWestern Veterinary Partners , we believe people are our greatest asset. We are a people-centric veterinary support organization focused on supporting veterinary practices and the professionals who care for pets and their families every day.

Western Veterinary Partners (WVP) is a private equity-backed company that acquires, invests in, and supports veterinary practices and animal hospitals throughout the Western United States. WVP is a highly acquisitive organization focused on continued growth and expansion into new markets and states. Following an acquisition, WVP partners with veterinary hospitals by providing proven non-clinical business support services, allowing our doctors and hospital teams to focus on delivering exceptional patient care.

WVP is backed by Tyree & D'Angelo Partners (TDP), a Chicago-based private equity investment firm that partners with lower middle market businesses to drive long-term growth and operational excellence.

Western Veterinary Partners (WVP) owns and operates a rapidly growing portfolio of 350+ general veterinary practices across the U.S. WVP’s decentralized business model requires a specific and customized approach to programs and services to enable individually branded hospitals to market to both new and existing clients.

The Senior Marketing Manager will serve as the primary strategic marketing partner for our Joint Venture practices, developing tailored growth strategies and providing hands-on support to drive visit growth, new client acquisition, and retention. This role partners closely with practice and Operations leaders to translate data into actionable recommendations, coordinate cross-functional execution and identify scalable growth opportunities across the overall portfolio.

Ideal Candidate Characteristics

• Self-motivated, proactive and able to independently manage multiple complex projects
• Team-oriented and collaborative, with strong problem-solving skills
• Comfortable working in a fast-paced, entrepreneurial environment with accelerated growth
• Extremely organized with a strong attention to detail
• Exceptional interpersonal skills – building strong relationships a must!
• Strong understanding of digital marketing, including SEO, SEM, Google Ads, websites, local search, online booking, social media and email marketing
• Ability to analyze marketing and business performance, identify high-impact opportunities, and connect recommendations to measurable business outcomes
• Reverence for the veterinary profession and commitment to supporting patient and client care

Key Responsibilities

• Serve as the primary strategic marketing partner for a portfolio of 35+ veterinary hospitals
• Lead high-touch partner relationships with a high level of responsiveness, strategic guidance and follow-through
• Develop tailored growth plans based on practice goals, capacity, business performance, competitive landscape and local market opportunities
• Identify opportunities to increase visits, acquire new clients and improve retention through marketing, digital acquisition, client experience and operational levers
• Translate performance data into clear recommendations, priorities, KPIs and measurable action plans
• Collaborate with hospital teams, provide training and support, and monitor program effectiveness to drive desired outcomes
• Coordinate cross-functional marketing resources, vendors and internal partners to move initiatives from strategy through implementation and measurement
• Identify successful strategies and best practices that can be scaled across the JV portfolio and broader organization
• Monitor and optimize performance to ensure ROI and key performance metrics are met

Education/Experience

• 5+ years of experience in marketing, account management, business consulting, client success, or a related field
• 2+ years of digital marketing experience (SEO, SEM, email marketing and social media)
• Experience developing and executing marketing strategies for multi-location, healthcare, veterinary, dentistry, or other physician-centric/service-based organizations strongly preferred
• Remote option available, some travel may be required
• If residing within 50 miles of Denver, 2xs a week in-office required.

The application window will be open for the next two weeks ending September 17, 2026. This opportunity will remain online based on business needs which may be before or after the two-week window.

*This role is not open to receiving agency candidates and any contingent submissions will not be honored.

This is a good-faith estimate based on the role's requirements at the time of posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for bonus and incentive compensation, the terms of which will be provided at the time of offer. The Company offers a comprehensive benefits package that may include medical, dental, and vision benefits, vacation, sick leave, 401(k), and other benefits depending on role and location. A complete description of benefits available for this position will be provided during the hiring process. Where required under applicable law, Company provides eligible employees with paid sick leave, health emergency leave, and other legally mandated benefits programs, all in accordance with the requirements of applicable state and local law depending on the location of the practice you support.

$90,000 - $100,000 USD

Western Veterinary Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, pregnancy, childbirth or related conditions, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Western Veterinary Partners is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in the job application process. If you need assistance or an accommodation due to a disability, please contact [e-mail]. Hiring decisions will be based on merit, qualifications and the legitimate needs of the business.