Senior Marketing Leader: B2B/B2C Growth (Remote)

Essential Oxygen; California; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Performance bonus opportunities

Quarterly product allowance

Team service days

Paid volunteer time

Job summary

Essential Oxygen seeks a Senior Marketing Manager to craft and execute integrated B2B and B2C strategies that boost brand awareness, engagement, and revenue. You will lead multi-channel campaigns, manage budgets, and align marketing with product launches and ecommerce growth.

The role combines strategic planning with hands-on content development, analytics, and optimization. Remote-friendly with strong collaboration across teams in a mission-driven natural products company.

Qualifications

• 8+ years of progressive marketing experience.
• Strong experience with marketing analytics, performance measurement, A/B testing, and data-driven optimization.
• Experience developing and managing paid advertising campaigns across multiple digital channels.
• Hands-on experience with Canva, Adobe Photoshop and AI Creative Platforms such as Higgsfield and experience developing or managing video content.
• Strong understanding of brand strategy, messaging, storytelling, customer journeys, and integrated marketing.
• Exceptional written and verbal communication skills, creative judgment, organization, and project management skills.
• Ability to work independently, take ownership, manage multiple priorities, and collaborate effectively across functions.

Responsibilities

• Develop and execute integrated B2B and B2C marketing strategies that align with company objectives, drive brand awareness and revenue, and support product launches, e-commerce, retail, and customer growth.
• Lead multi-channel marketing campaigns from strategy through execution, including paid advertising, social media, email, e-commerce, events, partnerships, and other relevant channels, with clear audiences, messaging, budgets, timelines, and performance goals.
• Own marketing analytics, testing, and optimization, using performance data, customer insights, market research, and A/B testing to evaluate results, identify opportunities, and continuously improve campaigns and customer experiences.
• Lead hands-on development and execution of creative and content, including advertising, social media, email, presentations, educational materials, graphics, and video; create and edit assets using tools such as Canva, Adobe Photoshop and AI Creative Platforms..
• Collaborate across the organization and manage internal and external resources to ensure consistent brand execution, timely delivery, and effective marketing programs-while remaining willing and able to personally roll up your sleeves and get the work done.

Skills

Marketing analytics

A/B testing

Paid advertising

Brand strategy

Communication skills

Project management

Tools

Canva

Adobe Photoshop

AI Creative Platforms Higgsfield

Video production

Job description

Essential Oxygen seeks a Senior Marketing Manager to craft and execute integrated B2B and B2C strategies that boost brand awareness, engagement, and revenue. You will lead multi-channel campaigns, manage budgets, and align marketing with product launches and ecommerce growth.

The role combines strategic planning with hands-on content development, analytics, and optimization. Remote-friendly with strong collaboration across teams in a mission-driven natural products company.