Senior Marketing Director - Hematology

Recordati; Bridgewater Township (NJ); On-site; USD 200,000 - 265,000; Full time

Benefits offered by this job

401(k) match

Medical, dental, and vision insurance

Mental health benefits

Generous PTO and holiday policies

On-site lunch

Job summary

Recordati Rare Diseases North America is seeking a Senior Director of Marketing to lead the development and execution of integrated US hematology marketing strategies for the Hematology Franchise, including HCP, patient, and digital engagement initiatives.

This role serves as the franchise marketing leader, turning business objectives into customer-centric strategies that strengthen brand performance and growth.

Qualifications

• Bachelor’s degree required; advanced business or life sciences degree desirable.
• 8–10 years of progressive pharma/biotech experience across sales, marketing, and related areas.
• Hematology/Oncology experience preferred.
• Market development and product launches experience strongly preferred.
• Public relations or marketing services agency experience desirable.
• Buy-and-bill experience preferred.
• Strong analytical and cross-functional leadership skills.

Responsibilities

• Lead US hematology marketing strategy for the Hematology Franchise (HCP, patient, digital).
• Translate business objectives into customer-centric marketing programs.
• Lead in-house and field-based marketing teams; ensure execution excellence across functions.

Skills

Leadership

Hematology/Oncology experience

Marketing strategy

Cross-functional collaboration

Market development & launches

Analytics

Project management

Talent development

Education

Bachelor’s degree

Advanced business or life sciences degree desirable

Job description

At Recordati, we are united by a clear purpose: unlocking the full potential of life. With a century of history behind us, we are building the next chapter of our journey, continuing to grow while keeping patients at the centre of all we do.

What drives us is a shared belief that health, and the opportunity to live life to the full, should be within reach for everyone. This brings energy to our work, shaping how we support each other and show up every day. Our values – Better Together, Never Settle and Always Deliver – reflect this mindset, helping us to keep improving and make a meaningful difference.

Above all, these values bring to life our promise to everyone at Recordati, you can unlock your full potential. We know that people thrive when they can be themselves, are trusted and supported, and are given the opportunity to grow and make a meaningful contribution.

Are you ready to unlock your full potential?

This position is with Recordati Rare Diseases, Inc. (RRD), North America, an affiliate of Recordati.

Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for devastating rare diseases, focusing on providing often overlooked treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, improved diagnoses, and enhanced treatment availability, covering endocrinology, metabolic, and oncology franchises. RRD is dedicated to excellence, fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.

Reporting Structure

Reports To: Vice President Commercial Operations – Hematology
Direct Reports: Marketing Staff – Hematology
Areas Managed: Marketing – Hematology

Overview

The Senior Director of Marketing is responsible for leading the development and execution of integrated US hematology marketing strategies for the Hematology Franchise, encompassing HCP, patient, and digital engagement initiatives. This role serves as the franchise marketing leader, translating business objectives into customer-centric strategies that strengthen brand performance, enhance customer engagement, and support franchise growth. Strong professional Marketing experience is required

Essential Duties and Responsibilities

• Reports to VP Commercial Operations and is responsible for leading all aspects of the US Marketingfunction (HCP, Consumer, Digital) within the hematology franchise.
• Lead US Marketing strategy and execution and Ensure excellence in execution and consistency across functions. Competencies and expectations associated with the role include
• Responsible for the development of senior leadership performance updates, collaboration with globalteam, market research and analytics to develop and generate appropriate data.
• Lead a team of in-house and field-based marketers. Provide guidance and leadership to the MarketingTeam to foster professional development and the effective implementation of all marketinginitiatives, including PRC (Promotional Review Committee).
• Partner with healthcare communication agencies and market research agencies to develop productpositioning and messaging for branded and non-branded initiatives.
• Oversee selection and management of vendors; negotiate and manage contracts, and establishperformance criteria, i.e., timelines and deliverables.
• Collaborate with Training to develop and implement commercial training programs for promotionalbrands ensuring alignment to marketing strategies.
• Oversee sales force deployment of marketing materials and programs maintaining closecommunication with sales leadership to ensure strategic execution in high opportunity areas
• Maintain compliance with all internal and external legal and regulatory guidelines as they relate toRRD marketing and commercial efforts.
• Act in full compliance with all laws, regulations, and policies including adverse events /pharmacovigilance responsibilities.
• Perform additional duties as may be assigned.

Education and Experience

• Bachelor’s degree (or comparable experience) required.
• An advanced degree in business and/or life sciences is desirable but not required.
• 8 – 10 years of progressive industry experience (pharmaceutical/biotech, etc.), ideally in multiplefunctional areas such as sales, marketing, marketing communications, sales operations, businessdevelopment and training/development.
• Demonstrated experience leading cross-functional teams and developing high-performingtalent.Hematology/Oncology experience preferred
• Market development and launch experience strongly preferred
• Public relations or marketing services agency experience is highly desirable
• Buy and bill experience preferred.
• Project management skills preferred.
• Analytical skills preferred.

Knowledge and Skills

• In-depth knowledge of the US rare/specialty pharmaceutical market e.g. sales, marketing, distributionand reimbursement.
• Demonstrated ability to identify and anticipate trends within the competitive marketplace andleverage market intelligence to shape market planning and strategy.
• Demonstrated ability to manage, mentor, and develop team members.
• Functional expertise in areas central to pharmaceutical marketing and associated fields.
• Proven ability to manage multiple priorities simultaneously and adapt to emerging priorities.
• Strong oral and written communication skills.
• Demonstrated ability to interface and collaborate effectively and build consensus across theorganization.
• Experience with integrating multiple objectives in developing solutions to highly complex problems.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Based upon job requirements, employee may be required at times to attend meetings including travel out of state over weekends and nights. Employee must be able to freely operate and travel by car and train/plane modes of transportation. Employee is required to have a valid driver’s license and means of transportation.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must be able to fly via commercial air carrier. This is largely a sedentary role; however, the employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; talk and hear. Occasionally is required to lift and/or move light to moderate weight up to 25 lbs.

Location/Travel

• This position is based at RRD’s Headquarters in New Jersey.
• Travel up to 50%, or more as needed.

FLSA Classification

• This position is considered Exempt.

EEO Statement

It is the policy of Recordati Rare Diseases to provide equal employment opportunity (EEO) to all persons regardless of race, color, religion, sex, sexual orientation, gender identity, or national origin. Further, Recordati Rare Diseases will not discriminate on the basis of any characteristic protected by federal, state, or local law. Recordati Rare Diseases will provide reasonable accommodation for qualified individuals with disabilities.

Disclaimer

The expected salary range for this role is $200,000 - $265,000, depending on skills, competency, and market demand for your expertise.

In addition to base salary, compensation at Recordati Rare Diseases North America includes an annual bonus, along with a comprehensive benefits program that includes:

• 401(k) plan with a 100% company match on contributions up to 6%
• Medical, dental, and vision insurance
• Mental health and wellness benefits
• Generous paid time off and holiday policies
• Weeklong winter holiday shutdown
• Life and AD&D insurance
• Weekly complimentary lunch when on-site

We also offer additional programs that support your health, wellbeing, and work-life balance.

Recordati Rare Diseases North America is proud to be an equal opportunity employer and will consider all qualified applicants for employment.

At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.

We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.