Senior Marketing Coordinator

Perficient; St. Louis (MO); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Paid time off

Bonus opportunities

Comprehensive benefits

Job summary

Perficient is seeking an Analyst Relations professional to influence enterprise buyers through targeted content and strategic communications. The role focuses on developing thought-leadership materials for Forrester, Everest, IDC, and other analysts, while aligning with marketing and PR efforts across the organization.

You will manage analyst subscriptions, create impactful presentations, and track research to measure program success.

Qualifications

• Bachelor’s degree in communications, journalism, public relations, or marketing.
• 4–5 years of analyst relations experience with proficient knowledge of public relations.
• Understanding of how analyst relations informs media narratives.
• Excellent written and verbal communication; ability to translate SME interviews into content.
• Outstanding writing, editing, and proofreading skills.
• Advanced PowerPoint skills for building custom presentations.
• Strong business acumen and ability to quickly grasp new concepts.
• Effective time-management and multitasking with strong organizational skills.
• Ability to collaborate with leaders across the organization.
• Strong interpersonal, proactive mindset; team player and self-starter.
• Tech industry and/or professional services experience is a plus.

Responsibilities

• Support strategic communications programs by developing content tailored to analyst audiences.
• Develop ongoing content for intranet updates, website articles, and thought-leadership pieces.
• Build and manage relationships with marketing, PR, and communications teams.
• Manage project workflows, timelines, and analyst subscriptions; coordinate internal communications resources.
• Lead creation of presentations and collateral for analyst conversations and PR efforts.
• Review, summarize, and track relevant research for internal stakeholders.
• Maintain a calendar of planned research and monitor analyst coverage.
• Produce monthly reporting showing results, insights, and impact.
• Provide strategic input to evolve plans and expand relationship-building activities.

Skills

Written communication

Verbal communication

Editing skills

PowerPoint

Time management

Multitasking

Project management

Interpersonal skills

Autonomy

Team player

Tech savviness

Proactive

Education

Bachelor's degree in communications/public relations/marketing

Job description

Overview

Analyst Relations at Perficient is a high‑leverage function that influences how enterprise buyers understand our capabilities, wins, and distinct point of view. Strong analyst relationships today can lead to leadership positions on ranking reports tomorrow, building pipeline for future quarters.

Responsibilities

• Support strategic communications programs by developing content tailored to analyst audiences, including Forrester, Everest, and IDC, for thought‑leadership campaigns and broader PR strategy.
• Develop ongoing content that supports communications initiatives such as company intranet updates, website articles, and thought‑leadership pieces.
• Build and manage relationships with marketing, PR, and communications colleagues to align analyst‑relations activity with company‑wide messaging and reputation goals.
• Manage project workflows, timelines, and deadlines, and administer analyst subscriptions and internal communications resources.
• Lead the creation of presentations and collateral used in analyst conversations and supporting PR efforts for pitching and media engagement.
• Review, summarize, and track relevant research for internal stakeholders.
• Maintain a calendar of planned research, monitoring analyst coverage alongside press and media support.
• Produce monthly reporting that shows results, insights, impact, and measures program success.
• Provide strategic input on opportunities to evolve plans and processes to grow program success and expand relationship‑building activities.

Qualifications

• Bachelor’s level degree in communications, journalism, public relations, or marketing.
• Four to five years of professional experience in analyst relations, with proficient knowledge of public relations.
• Working knowledge of how analyst relations and public relations intersect, including how analyst perspectives can inform media narratives.
• Excellent written and verbal communication skills; ability to understand and create content from SME interviews and technical documents.
• Outstanding writing, editing, and proofreading skills.
• Advanced PowerPoint skills for building custom presentations.
• Strong business acumen with the ability to quickly grasp new concepts, strategies, and initiatives.
• Sound project management and time‑management skills; detail‑oriented, highly organized, and capable of multitasking.
• Ability to work professionally with leaders throughout the organization.
• Strong interpersonal and communication skills; highly motivated, autonomous, and proactive.
• Team player, self‑starter with a passion for technology and a commitment to elevating the group’s marketing mission.
• Technology industry and/or professional services experience is a plus.

Preferred Signals We Look For

• AR coordinators or specialists ready to step into a senior role with more strategic surface area.
• PR or corporate communications professionals curious about the analyst side and eager to make the jump.
• Former trade‑press or B2B tech journalists who already read research for a living and want to be on the other side of it.
• Someone who has personally staffed a Wave, MarketScape, or PEAK Matrix response and can share that experience.

Salary and Benefits

Salary range: $50,000–$80,000 (base only). Perficient full‑time employees receive competitive benefits, including paid time off and holidays, and eligibility for bonus opportunities. Additional benefits include a robust rewards and recognition program and a supportive work‑life balance.

EEO Statement

Perficient, Inc. proudly provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. This policy applies to all employment conditions, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on protected characteristics. Improper interference with the ability of employees to perform expected job duties is absolutely not tolerated.

Disability Accommodations

Perficient is committed to providing a barrier‑free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you need assistance or accommodation due to a disability, please contact us.