Senior Marketing Campaign Manager

Cloudinary; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

100% sponsored medical, dental, and vision plans

HSA company contribution

Matching 401(k) program

Robust vacation & wellness policy

Catered lunches or food stipend

Job summary

A leading technology company is seeking a Marketing Campaign Manager, Alliances to lead integrated co-marketing campaigns. This role requires 5–8 years of experience in B2B demand generation, strong program and campaign management abilities, and the ability to work with ecosystem partners. Responsibilities include building quarterly plans and tracking campaign performance to drive sales pipeline growth. Benefits include comprehensive health plans and a matching 401(k) program.

Qualifications

• 5–8 years of experience in B2B demand generation, partner marketing, or campaign management in a SaaS environment.
• Co-marketing experience with ecosystem partners such as AWS or Akamai.
• Ability to communicate clearly with partner teams and senior internal stakeholders.

Responsibilities

• Build and execute quarterly co-marketing plans aligned to business objectives.
• Define the right mix of webinars, digital promotions, and event participation.
• Set KPIs for each campaign and track performance across all metrics.

Skills

B2B demand generation

Partner marketing

Campaign management

Program management

Data-driven decision-making

Job description

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Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.

Cloudinary has a globally distributed team across North America, EMEA, and Asia‑Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.

Cloudinary is seeking a Marketing Campaign Manager, Alliances to lead integrated co‑marketing campaigns with our most important ecosystem partners. This role is responsible for designing, executing, and optimizing multi‑touch campaign programs that drive pipeline across both existing shared accounts and net‑new prospects.

This is a high‑ownership, cross‑functional role that sits at the intersection of Demand Gen, Field Marketing, Product Marketing and the Channel & Alliances teams. The ideal candidate will be a structured, self‑directed marketer who knows how to build and run multi‑touch campaigns, collaborate across teams, and translate partner priorities into clear, pipeline‑driving programs.

Responsibilities

• What You’ll Do
• You’ll build and execute quarterly co‑marketing plans aligned to business objectives for each partner.
• This includes defining the right mix of webinars, ABM plays, digital promotion, email programs, and event participation to support pipeline goals.
• You’ll set clear KPIs for each campaign and track performance across awareness, engagement, and pipeline creation.
• With the support of the GTM Operations team, you will maintain dashboards, provide updates to Marketing and Channel & Alliance leadership, and make data‑driven recommendations to improve campaign performance.
• What Success Looks Like
• Success in this role means building predictable, repeatable co‑marketing programs with named partners that consistently drive quarter‑over‑quarter growth in influenced and sourced pipeline.
• It means increasing Cloudinary’s visibility and credibility within partner sales teams, becoming a go‑to collaborator for joint initiatives.
• You will help accelerate adoption of Cloudinary’s solutions across priority account cohorts while running efficient, data‑driven campaigns supported by clear reporting and measurable outcomes.

About You

• East Coast Only
• 5–8 years of experience in B2B demand generation, partner marketing, or campaign management in a SaaS environment
• Co‑marketing experience with ecosystem partners (e.g., AWS, Akamai)
• Strong program management and campaign execution abilities
• Understanding of multi‑touch campaign architecture across TOFU/MOFU/BOFU
• Ability to communicate clearly with partner teams and senior internal stakeholders
• Comfortable interpreting funnel data and making recommendations on coverage and next steps

Benefits

• Awesome technology
• Top‑talent peers
• 100% sponsored medical, dental, and vision plans for employees & family
• HSA company contribution
• Matching 401(k) program
• Robust vacation & wellness policy
• Annual development stipend
• Catered lunches or a food stipend

Cloudinary is proud to be an equal‑opportunity employer dedicated to pursuing a diverse workforce.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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