Marketing Campaign Specialist

Channel Impact; Boston (MA); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare: medical, dental, vision

401k with company match

Flexible paid time off

Learning & Development Stipend

Employee Referral Bonus

Paid holidays

Job summary

Channel Impact is a channel specialty firm that helps companies grow through partner ecosystems. We are seeking a Marketing Campaign Specialist to support the client’s marketing team in creating marketing-qualified leads and driving demand for products and services.

The ideal candidate enjoys fast-paced digital marketing, has hands-on experience with Salesforce, Marketo, ZenDesk and Google Workspace, and can manage webinars, campaigns and reporting while coordinating across time zones within the

Qualifications

• Experience with Google Workspace, Salesforce, Marketo and ZenDesk.
• Experience planning and managing Virtual Webinars, Marketing Campaigns, Email Programs, and marketing content.
• Detail-oriented, organized, analytical with a proactive, get-it-done attitude.
• Able to coordinate multiple projects across teams in a fast-paced environment.
• Experience leveraging AI tools and understanding AI technologies for business use.

Responsibilities

• Create campaign codes and manage lead uploads using Salesforce and Marketo.
• Process marketing ticket creation and tracking through ZenDesk.
• Coordinate list uploads and reporting requests with the client’s Marketing Operations team.
• Manage monthly and weekly webinar event series and marketing program logistics.
• Undertake tasks from a marketing plan and support senior managers on special projects.
• Track data and report on the effectiveness and ROI of events and campaigns.
• Assist with budgeting, PO processing, and vendor setup with AP/Finance.

Skills

Campaign management

Data analysis

Cross-functional collaboration

AI tools awareness

Time management

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Marketo

ZenDesk

Google Workspace

Job description

Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.

Channel Impact is seeking a Marketing Campaign Specialist to join our winning team. In this role, you will support our client’s Marketing Team to help them create marketing-qualified leads and generate demand for their product and service offerings. The ideal candidate is excited about building a career in digital marketing and enjoys working in a fast-paced, ever-changing environment.

This full-time salaried position is open to remote workers within the U.S. in the Eastern Time Zone.

What you will do:

Campaign operations:

• Create marketing campaign codes and manage lead uploads using Salesforce and Marketo
• Process marketing ticket creation & tracking through completion via ZenDesk
• Work with the client’s Marketing Operations team for list upload and reporting requests

Campaign support:

• Manage monthly & weekly webinar event series
• Manage marketing program logistics such as opening and monitoring POs, shipping, preparing and executing contracts, sourcing custom promotional materials/giveaways, etc.
• Undertake individual tasks of a marketing plan as assigned by the client
• Support Sr. Marketing Managers with special project requests

Campaign Reporting:

• Track data and prepare reports on the effectiveness of events and activities
• Evaluate short and long-term campaign ROI

Budgeting:

• Work with AP and Finance teams to create/submit purchase order requests, set up new vendors in the payment system
• Help with Budgeting and Payment Processing

What you bring:

• Experience using Google Workspace, Salesforce, Marketo and ZenDesk
• Experience planning and managing Virtual Webinars, Marketing Campaigns, Email Programs, and various forms of marketing content
• You are detail-oriented and organized, have strong analytical and problem-solving skills along with a proactive, “get it done” personality that’s easy to work with
• Proven ability to work well with all levels of management and peers
• Ability to coordinate several projects simultaneously
• Experience working in a fast-paced, teamwork-oriented environment
• Strong interpersonal skills and a high degree of responsibility, initiative, and professionalism. Able to work both independently and in a team-oriented, collaborative environment
• Experience leveraging AI tools and a strong understanding of AI technologies and their business applications.
• Flexibility to collaborate regularly with regional time zones
• Bachelor's degree from an accredited institution or equivalent experience
• Competitive compensation commensurate with experience
• Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
• Flexible paid time off
• Paid holidays
• 401k & Company Match
• Learning & Development Stipend
• Employee Referral Bonus

Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.