Senior Marketing Automation Engineer

First American; California, Santa Ana (MO, CA); On-site; USD 109,000 - 147,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Automation Engineer to lead transformative changes in sales and marketing. This pivotal role involves designing and implementing marketing journeys using Salesforce Marketing Cloud, optimizing operations through automation, and collaborating with senior engineers to enhance technical processes. Join a forward-thinking team that values innovation and inclusivity, where your contributions will not only enhance business solutions but also redefine the future of the title and settlement industry. If you're passionate about technology and eager to make an impact, this is the opportunity for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k

Paid Time Off

Employee Stock Purchase Plan

Qualifications

• 5+ years in marketing project design and implementation.
• Strong experience with Salesforce Marketing Cloud tools.
• Familiarity with agile methods and critical thinking.

Responsibilities

• Design and implement marketing journeys using Salesforce Marketing Cloud.
• Optimize marketing operations by automating workflows.
• Collaborate across functions to develop technical solutions.

Skills

Salesforce Marketing Cloud

AMP Script

JavaScript

HTML

CSS

SQL

Agile Software Delivery

Critical Thinking

Education

Bachelor's degree in Computer Science

Equivalent experience in IT

Tools

Salesforce Marketing Cloud

Data Extensions

APIs

Job description

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity, and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

Join the ranks of visionary technology leaders at First American—where history meets innovation, and tradition fuels transformation. As our Senior Marketing Automation Engineer, you'll be more than a technological leader; you'll be a steward of a legacy that stretches back to 1889.

As our Senior Marketing Automation Engineer, you won't just be implementing technology; you'll be helping to define the culture of a sales and marketing organization undergoing transformative change. You will be pivotal in developing, supporting, configuring, and automating business solutions.

Be a part of the team that's not just making history but redefining it. Come architect the future of sales and marketing at First American's Direct Division. A multi-billion-dollar operation honored as a Fortune 500 Best Company to Work For. Your architecture won't just serve our business; it will set a precedent for the entire title and settlement industry.

What You'll Do

1. Engage in collaborative problem-solving with senior engineers to enhance technical processes.
2. Design and implement marketing journeys leveraging Salesforce Marketing Cloud capabilities.
3. Seamlessly integrate Salesforce Marketing Cloud with various data sources and platforms.
4. Optimize marketing operations by automating email and push notification workflows, ensuring continuous calibration of campaigns to enhance engagement and performance.
5. Develop and generate custom reports while managing data exports to ensure accurate and actionable insights.
6. Work collaboratively across business functions to develop technical solutions utilizing Salesforce Marketing Cloud tools, including Journey Builder, Data Extensions, Automation Studio, Content Builder, Mobile Studio, Audience Builder, and Interaction Studio.
7. Proactively monitor sales and marketing automation processes, identifying and resolving issues to ensure seamless operations.
8. Stay informed about product updates and assess their implications for the business, ensuring the organization leverages the latest features and improvements.

What You'll Bring

1. Bachelor's degree in computer science, information technology, related technical field, or equivalent experience.
2. 5+ years of work experience is required, with a strong focus on the design, development, and implementation of marketing projects involving data and engineering.
3. 3+ years of experience with Salesforce Marketing Cloud.
4. Familiarity with agile software delivery methods and strong critical thinking skills.
5. Experience with developing AMP Script is required, and proficiency in JavaScript, HTML, CSS, SQL, or a combination of these technologies is highly advantageous.
6. Extensive experience integrating Salesforce Marketing Cloud through cloud connectors, data extensions, and external systems via APIs is highly valued.
7. Experience with one or more of the following Salesforce solutions is strongly desired:

• Financial Services Cloud
• Sales/Service Cloud
• Data Cloud

Preferred certifications:

• Salesforce Marketing Cloud Admin
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Consultant

Pay Range: $109,650 - $146,175 annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements, and geographic location.

#ST2

Note: The following statements only apply to candidates working from an unincorporated area within Los Angeles County. First American will consider all qualified applicants, including those with arrest or conviction records, in accordance with applicable laws such as the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

First American intends to review criminal history in connection with a conditional offer, considering whether a criminal history has a direct, adverse, and negative relationship with key job duties, which could result in withdrawal of the offer.

What We Offer

By choice, we embrace individuality, supporting a diverse, equitable, and inclusive workplace. Our People First Culture celebrates diversity and inclusion as key to our success. We encourage you to bring your whole, authentic self to work. First American is an equal opportunity employer. We offer a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave, and other benefits such as an employee stock purchase plan.