Senior Marketing Associate - Surgical Technologies (Hybrid)

Stryker Corporation; Portage (MI); Hybrid; Confidential; Full time

Job summary

Stryker Corporation in Portage, MI is seeking a Senior Marketing Associate to help develop, analyze, and implement marketing plans for Surgical Technologies. The role supports customer marketing efforts, data mining, and segmentation using market data and databases.

Requirements include a Bachelor's degree and 2+ years of professional experience; MBA and medical device/marketing background are preferred. The position is hybrid with on-site expectations and a 60% travel indicator in this posting.

Qualifications

• Bachelor's degree required
• 2+ years professional work experience
• Proficiency with Excel, Word, and PowerPoint

Responsibilities

• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups and why customers buy
• Advocate for customer feedback and influence product changes
• Support marketing plan construction with analysis and collaboration on initiatives
• Track and report results/KPIs to leadership and sales

Skills

Presentation skills

Interpersonal communication

Analytical thinking

Problem solving

Project management

Education

Bachelor's degree

MBA

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Job description

Work Flexibility: Hybrid *This is a hybrid role at our Portage office, with the expectation to be onsite 3 days/week As a Senior Marketing Associate, you will assist in developing, analyzing, and implementing marketing plans for Surgical Technologies. You'll also market the organization's products and services using customer marketing databases and create direct mail marketing plans, targeting specific market segments with specialized offers. You will collaborate with market research in developing response models and other database improvements and may conduct data mining analyses of customer data to develop marketing trends

What you will do

• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service
• Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
• Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
• Responsible for achieving a budget target
• Work proactively with market research to collect customer insights for segmentation
• Responsible for product or portfolio's targeting and positioning
• Prioritize marketing initiatives appropriately given product or portfolio goal and metric
• Intimately understand the customers for the product or portfolio, including attitudes and behaviors
• Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies
• Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
• Incorporate new products into ongoing sales/medical education curriculum
• Assess business/sales trends and communicate to key stakeholders responsible for production
• Responsible for setting price and maintaining product or portfolio margin
• Partner with Marketing Communications to develop a communications approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales

What you need (Required)

• Bachelor's degree
• 2+ years of professional work experience
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Preferred

• MBA preferred 2+ years of medical device or marketing experience preferred
• Excellent presentation and interpersonal communication skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies

United States of America Pay Range: USN: $64,400 - $94,400 USD Annual View the U.S. work location and transparency guide to find the pay range for your location. Travel Percentage: 60%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces! For more information, visit: www.stryker.com Work Flexibility Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location. Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based. Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category. Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.