Senior Marketing Analytics Engineer: Signal & Measurement

Welltech; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Welltech is a global wellness technology company seeking a Senior Marketing Analytics Engineer to strengthen measurement and signal engineering across our marketing stack. You will ensure accurate conversion signals for Meta, Google Ads, TikTok, and other platforms while collaborating with Marketing, Product, Data Engineering, and platform partners.

You will design and maintain conversion pipelines, manage GTM, implement pixel and event tracking, monitor signal quality, and build marketing

Qualifications

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking.
• Advanced SQL with window functions, CTEs, performance-aware querying, and data quality checks.
• Hands-on experience with Google Tag Manager.
• Experience with visualization tools (Tableau/Looker) – Tableau is our primary BI tool.
• Proven experience partnering with performance marketing stakeholders and communicating insights to non-technical audiences.
• Understanding of browser-side and server-side tracking.
• Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies, and conversion setup.
• Solid understanding of marketing metrics.
• Understanding of GDPR-compliant tracking approaches.
• Ability to communicate effectively in English.

Responsibilities

• Marketing & signal optimization — Partner with Marketing and ad network representatives to improve conversion signals, assess product and ad platform changes, and investigate signal-related performance drops.
• Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.
• New ad platform onboarding — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing.
• Pixel & GTM management — Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks.
• Signal quality & monitoring — Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.
• UTM & Attribution — Maintain UTM parameters and campaign naming conventions and ensure correct attribution.
• Reporting & analytics — Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics. Define Signal Engineering metrics.
• Marketing datasets — Build and maintain custom marketing datasets.

Skills

Advanced SQL

Google Tag Manager

Tableau/Looker

Performance marketing liaison

Browser/server tracking

Ad platform knowledge

GDPR tracking

English communication

Data quality checks

Large data warehouses

Tools

dbt

Airflow

Job description

Welltech is a global wellness technology company seeking a Senior Marketing Analytics Engineer to strengthen measurement and signal engineering across our marketing stack. You will ensure accurate conversion signals for Meta, Google Ads, TikTok, and other platforms while collaborating with Marketing, Product, Data Engineering, and platform partners.

You will design and maintain conversion pipelines, manage GTM, implement pixel and event tracking, monitor signal quality, and build marketing