Senior Marketing Analyst - Marketing Strategy & Insights

Remote Jobs; California (MO); Remote; USD 80,000 - 110,000; Full time

Job summary

A leading data streaming technology firm is seeking an experienced analytics professional to optimize digital marketing performance. The role requires over 5 years in a B2B analytics setting, a Bachelor’s degree in a quantitative field, and proficiency in SQL and data analysis tools. Candidates will collaborate with teams to drive strategic recommendations and improve customer engagement in a dynamic environment.

Benefits

Opportunity for career advancement

Dynamic entrepreneurial environment

Diversity and inclusion focus

Qualifications

• 5+ years of experience in an analytics role supporting a B2B go-to-market organization.
• Bachelor's Degree in Business or a quantitative field such as Analytics, Finance, or Statistics.
• 2+ years of experience in SQL querying.
• 2+ years of experience analyzing website visitor and interaction data.

Responsibilities

• Analyze website, paid media, and email analytics to optimize digital marketing channels.
• Collaborate with various teams to execute strategic recommendations and performance reports.
• Identify opportunities for improvement and lead projects based on analytical insights.
• Evaluate digital channel impacts on KPIs to recommend optimization strategies.
• Ensure data governance and accuracy in web event tracking and reporting pipelines.

Skills

5+ years of experience in an analytics role supporting a B2B go-to-market organization

Highly proficient in Excel or Google Sheets

2+ years of experience in SQL querying

Excellent written and oral communication skills

Education

Bachelor's Degree in Business or a quantitative field

Tools

Google Analytics

Google Tag Manager

Tableau

Salesforce

Job description

Overview

Employer Industry: Data Streaming Technology

Why consider this job opportunity

• Opportunity for career advancement and growth within the organization
• Work collaboratively with cross-functional teams to drive strategic recommendations
• Engage in a dynamic and entrepreneurial environment that encourages innovative thinking
• Contribute to impactful projects that optimize digital marketing performance and customer engagement
• Be part of a diverse and inclusive workplace that values different perspectives

What to Expect (Job Responsibilities)

• Analyze website, paid media, and email analytics to optimize digital marketing channels
• Collaborate with various teams to execute strategic recommendations and performance reports
• Identify opportunities for improvement and lead projects based on analytical insights
• Evaluate digital channel impacts on key performance indicators (KPIs) to recommend optimization strategies
• Ensure data governance and accuracy in web event tracking and reporting pipelines

What is Required (Qualifications)

• 5+ years of experience in an analytics role supporting a B2B go-to-market organization
• Bachelor's Degree in Business or a quantitative field such as Analytics, Finance, or Statistics
• 2+ years of experience in SQL querying
• 2+ years of experience analyzing website visitor and interaction data
• Highly proficient in Excel or Google Sheets, with familiarity in Salesforce or other CRM software

How to Stand Out (Preferred Qualifications)

• Experience with modern marketing technology stacks such as Google Analytics, Google Tag Manager, and Marketo
• Familiarity with data visualization tools such as Tableau
• Strong business judgment and decision-making skills
• Excellent written and oral communication skills with strategic influencing capabilities
• Proven ability to manage projects effectively in a fast-paced environment

#DataStreaming #DigitalMarketing #Analytics #CareerGrowth #DiversityAndInclusion

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