Senior Marketing Analyst (E-commerce)

Jiffy.com; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

A leading company is seeking a data-driven Senior Marketing Analyst to enhance marketing strategies through insightful data analysis. This role involves measuring marketing performance, optimizing acquisition strategies, and developing frameworks for effective marketing decisions. The ideal candidate will have a strong background in data analytics and marketing, with the ability to translate complex data into actionable insights.

Benefits

Opportunities to grow within the company

Generous compensation and employer paid benefits

Annual wellness and professional development stipend

High-caliber and supportive team

Perks of getting lots of clothing

Qualifications

• 5+ years work experience with 3+ years as a Data Analyst.
• Experience in e-commerce or related industry.

Responsibilities

• Analyze marketing performance and optimize acquisition strategies.
• Develop reporting and dashboards for data-driven decision-making.

Skills

Data Analysis

Customer Segmentation

A/B Testing

Statistical Analysis

Data Visualization

Education

Bachelor's or Master's degree in a quantitative field

Tools

Python

SQL

Google Analytics

Google Tag Manager

Tableau

Looker

Google Data Studio

Job description

We're looking for a data-drivenSenior Marketing Analyst to help Jiffy unlock growth through smarter marketing decisions. In this role, you will analyze marketing performance, optimize acquisition strategies, and develop frameworks for measuring effectiveness across channels. Your insights will directly impact how we allocate budgets, refine customer segmentation, and drive overall marketing efficiency.

Key Responsibilities:

• Measure and optimize marketing performance - Analyze campaign data across paid and organic channels (email, social, search, display) to uncover opportunities to improve CAC, ROAS, conversion rates, and CLTV.
• Develop reporting and dashboards - Build and maintain marketing performance dashboards using tools like Tableau, Looker, or Google Data Studio to enable data-driven decision-making.
• Enhance customer segmentation & targeting - Leverage data to define high-value customer segments and work with marketing to develop tailored acquisition and retention strategies.
• Refine marketing attribution - Build and implement attribution models to assess the impact of different marketing channels and optimize media spend.
• Lead A/B testing & experimentation - Design and execute A/B tests to assess marketing effectiveness and provide actionable recommendations.
• Collaborate with cross-functional teams - Work closely with marketing, product, and analytics teams to ensure insights are integrated into decision-making
  
  
  

Requirements


Qualifications & Skills:

• Bachelor's or Master's degree in a quantitative field such as Data Analytics, Statistics, Mathematics, Computer Science, or a related field
• 5+ years work experience with 3+ years of experience as a Data Analyst, preferably in an e-commerce or related industry
• Proficiency in using Python and SQL to query data, generate visualizations, and run statistical analysis
• 5-7+ years of experience in marketing analytics, preferably in e-commerce
• Hands-on experience with Google Analytics, Google Tag Manager, and marketing automation platforms.
• Strong understanding of A/B testing methodologies and experimentation frameworks.
• Ability to translate complex data into clear, actionable insights for stakeholders
  
  
  

Benefits


What we offer:

• Opportunities to grow within the company
• Generous compensation and employer paid benefits
• Annual wellness and professional development stipend
• High-caliber and supportive team with proven results
• Perks of getting lots of clothing!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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