Senior Marketing Analyst

Garmin; Louisville (CO); On-site; USD 90,000 - 130,000; Full time

Job summary

Garmin in the Greater Denver area seeks a Senior Marketing Analyst to lead requirements gathering for large-scale product initiatives across strategic channels. You will document user needs and communicate them clearly to enterprise stakeholders and development teams.

You will partner with cross-functional teams, act as Product Owner for IT solutions, and drive test plans, acceptance criteria, and deployment readiness. Prior experience with analytics and marketing tech is preferred.

Qualifications

• Bachelor’s Degree in a related field with at least 5 years of relevant experience.
• Strong mastery of business analysis principles and methodologies.
• Proven facilitation and leadership expertise.
• Excellent written and verbal communication in cross-functional settings.
• Experience with Agile project methodologies.

Responsibilities

• Gather, document, and communicate user requirements for large projects.
• Serve as functional Product Owner with enterprise stakeholders.
• Collaborate with cross-functional teams to align deliverables with objectives.
• Develop and document requirements from multiple Garmin Product Managers.
• Identify interdependencies and align projects with Garmin strategies.
• Coordinate with language services to ensure translations are correct.
• Assist with testing and end-user acceptance testing.

Skills

Analytical skills

Communication skills

Facilitation and leadership

Independent work

Agile experience

Education

Bachelor’s Degree in CS/IT/MIS/Business

Tools

Google Analytics

HubSpot CRM

WordPress

Skilljar

Iterable

AdRoll

Looker Studio

Segment

Python

R

SQL

Job description

Overview

We are seeking a full-time Senior Marketing Analyst at Garmin's location in the Greater Denver area. In this role, you will be responsible for gathering, documenting, and effectively communicating user requirements for large to very large size projects of high complexity for products across multiple strategic channels, with multiple disparate stakeholders.

Essential Functions

• Serve as functional Product Owner, working with enterprise stakeholders to drive application/technology solutions and related business processes
• Work closely with cross-functional project teams and multiple stakeholders to ensure requirements are understood and deliverables are aligned with long-term, enterprise objectives as well as project objectives
• Partner with enterprise stakeholders to determine strategic channels roadmap
• Understand and communicate business impact of issues and how they relate to IT owned solutions
• Manage development and documentation of requirements from multiple global Garmin Product Managers using use cases, scenarios, complex and perhaps conflicting business workflow analyses
• Identify interdependencies between projects and overall business strategies and facilitate aligning them to benefit Garmin
• Collaborate directly with co-located and remote development team members, business clients and QA teams to define test cases and assist with testing efforts
• Manage acceptance testing by end users to ensure appropriate standards are met and successful deployment validation is completed
• Proactively identify and contribute to the resolution of ancillary discrepancies and conflicts between interdepartmental applications and strategic channels on an enterprise level
• Manage reconciliation and drive consensus regarding business tactical and strategic direction
• Actively implement continuous improvement on an enterprise level for business processes and IT business analysis processes
• Seen as the go-to subject matter expert for application/technology solution and related business processes within the enterprise.
• Make substantial contributions to determining feasibility of team or functional goals/objectives
• Understands business impacts of issues and how they relate to IT owned solutions
• Provides reliable solutions to a wide range of difficult problems including evaluation of new technologies to improve existing functions
• Serves as a mentor to less experienced Business Analysts (Business Analyst 1 & 2)
• Manage development and documentation of requirements from multiple global Garmin Product Managers using use cases, scenarios, complex and perhaps conflicting business workflow analyses
• Identify interdependencies between projects and overall business strategies and facilitate aligning them to benefit Garmin
• Work with language services and country business units to ensure translations are correct

Basic Qualifications

• Bachelor’s Degree in Computer Science, Information Technology, Management Information Systems, Business or related field AND a minimum of 5 years relevant experience OR an equivalent combination of education and experience
• Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
• Demonstrated mastery of business analysis principles and methodologies and ability to apply and adapt them into requirements which meet business needs
• Demonstrated facilitation and leadership expertise
• Superior analytical skills including a thorough understanding of how to interpret customer business needs and translate them into application and operational requirements
• Understand the importance of change and consistently viewing change as opportunity
• Demonstrates proficiency and in-depth understanding of internet technologies
• Extensive experience in working within Agile project methodology
• Demonstrated strong and effective verbal, written, and interpersonal communication skills in a cross-functional setting with business partners Participates in continuing business analysis education courses
• Demonstrated ability to work independently with a high degree of competency

Desired Qualifications

• Deep, hands-on experience with the Google Analytics suite, Customer Data Platforms, and Marketing Automation tools.
• Proficiency in SQL is required to query and validate data.
• Strong understanding of digital marketing channels, strategies, and best practices.
• Proven success in taking ownership of complex, cross-functional technical projects from inception to completion.
• Experience with Hubsport or similar CRM integrations.
• Experience with Content Management Systems (WordPress, Skilljar)
• Experience with Email & Marketing Automation Systems (Iterable)
• Experience with AdTech & Social Platforms (AdRoll, App Store and Social Ad platforms, Adwords)
• Experience with Customer Data & Marketing Analytics through all of the above (Segment, Looker Studio, Customer databases)
• Proficiency with R or Python for marketing analytics.
• Certifications: PMI-PBA, CBAP, scrummaster
• Continuing education courses in business analysis
• Agile/Scrum methodology experience and/or training
• Knowledge and experience with bug tracking tools and project management tools
• Knowledge of conceptual web application architecture and human factors in UX design
• Experience with multivariant testing
• International communications experience

The deadline to apply to this role is Friday, August 28, 2026.

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits