Senior Market Research & Insights Lead

Nextech

Memphis (TN)

Vor Ort

USD 80.000 - 110.000

Vollzeit

Vor 5 Tagen

Sei unter den ersten Bewerbenden

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Zusammenfassung

Nextech in Memphis, TN is seeking an experienced Market Research Consultant to lead complex primary research initiatives from design through data collection, analysis, reporting and actionable recommendations.

The role requires deep expertise in qualitative and quantitative methods, advanced analytics (SPSS, Excel, PowerPoint), and the ability to translate findings into clear executive-ready insights and strategic guidance for marketing and growth teams.

Qualifikationen

Masters degree in Business Administration, Market Research, Statistics, Marketing, Data Science, or a related field, or at least 12 years of equivalent professional experience in an insights function.
Deep knowledge of qualitative and quantitative market research methodologies and techniques.
Experience independently leading complex primary research engagements from research design through final recommendations.
Experience developing questionnaires, discussion guides, sampling plans, research reports, and executive presentations.
Strong understanding of survey design, sampling methodology, panel recruitment, and weighting techniques.
Experience across a range of advanced research methods, including segmentation, brand equity analytics, concept testing, copy and message testing, conjoint or choice-based research, and other customized methodologies.
Hands-on experience with SPSS or another statistical analysis platform.
Advanced proficiency with PowerPoint and Excel.
Experience using sophisticated data-mining and statistical-analysis techniques to develop data-driven business and marketing recommendations.
Demonstrated ability to translate complex data and ideas into clear, engaging visual stories for executive and senior-level audiences.
Strong critical thinking, analytical, project management, communication, persuasion, and stakeholder-management skills.
Ability to manage multiple research initiatives simultaneously with a high degree of autonomy, accuracy, and attention to detail.
Experience collaborating with internal business stakeholders and external research vendors or agencies.
Proven ability to identify business problems, develop research approaches, and recommend practical solutions.

Aufgaben

Lead multiple strategic primary research initiatives from planning through execution, analysis, reporting, stakeholder communication, and project archiving.
Design qualitative and quantitative research studies, questionnaires, discussion guides, sampling plans, and analytical approaches.
Manage sophisticated research initiatives including brand health, audience segmentation, testing and tracking across multiple programs.
Translate complex findings into clear, visually compelling presentations using charts, infographics, and other visuals.
Create PowerPoint presentations and deliver findings to senior and executive audiences.
Advise stakeholders on how research findings should influence audience strategies, campaigns, and communications.
Collaborate across functions to align research approaches with broader strategic priorities.
Manage relationships with internal stakeholders, external vendors, and agency partners.
Monitor sociocultural trends and macroeconomic conditions impacting long-term strategies.
Establish best practices for research methodology, fieldwork, analysis, and insight development.
Support research budget and invoicing processes, and mentor team members.

Kenntnisse

Research design

Qualitative methods

Quantitative methods

SPSS

PowerPoint

Excel

Project management

Executive presentation

Data visualization

Stakeholder mgmt

Ausbildung

MBA or related field

Tools