Senior Market Research Analyst

Guidepoint; Phoenix (AZ); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

15 PTO days

Comprehensive medical plans

401(k) matching

Commuter benefits

Development opportunities

Free snacks

Casual work environment

Job summary

Guidepoint is seeking a Senior Market Research Analyst to oversee quantitative client relationships and manage research projects in their Phoenix office. This hybrid role requires 4+ years of experience in quantitative survey research and will involve designing projects from client discovery to reporting. Applicants should have strong analytical skills and ideally experience in B2B contexts, particularly in medical or biopharma sectors.

Guidepoint offers a competitive salary range of $80,000 - $110,000 along with comprehensive benefits including PTO, health plans, 401(k) matching, and a casual work environment.

Qualifications

• 4+ years of experience in quantitative survey research.
• Experience in B2B audience analysis, ideally in medical or biopharma.
• Comfort with market research methodologies.

Responsibilities

• Design and manage research projects from client discovery to reporting.
• Review questionnaires and ensure quality assurance on data.
• Collaborate with operational staff to execute projects on time.

Skills

Project management

Quantitative analysis

B2B communication

Survey programming

Microsoft Excel

DisplayR or similar tools

Tools

Qualtrics

Forsta

SPSS

Stata

Job description

Guidepoint's Market Research Team is seeking a Senior Market Research Analyst to help oversee quantitative client relationships, design and manage research projects, write and develop questionnaires, and build out reporting and data deliverables for our corporate and financial services clients.

This is a hybrid position out of our Phoenix office.

What You’ll Do

• Design quantitative survey research and manage research projects, from initial client discovery to project management, data analysis, and final reporting, including both simple (descriptive) and more advanced (market share analysis, discrete choice analysis, regression analysis) project types
• Review client questionnaires and research proposals to ensure research best practices are followed, conduct quality assurance on data and programmed surveys to ensure quality and accuracy
• Coordinate and collaborate with other quantitative survey operational staff (fieldwork, survey programming, data automation) to ensure projects are executed among intended audiences, on-time, and at a high quality
• Serve as a partner to sales staff, serving as a client- and prospect-facing voice representing Guidepoint’s market research services and capabilities; assist in producing proposals and pricing information for large opportunities
• Other duties as required

What You Have

• 4+ years experience managing end-to-end quantitative survey research projects in a client-service context, including project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery.
• Comfort with or experience in standard types of market research (brand tracking, content/concept testing, pricing research, market sizing)
• Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred
• Skilled in Microsoft suite of products (Excel, PPT)
• Experience with DisplayR (preferred) or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required
• Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required
• Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency, able to modulate communication style based on client need and experience
• Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales and managing timelines for multiple projects at once
• Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes

What we Offer

The annual base salary for this position is $80,000 - $110,000. Additionally, this position is eligible for an annual discretionary bonus based on performance.

• 15 PTO days, 10 legal holidays, and sick days
• Comprehensive medical, dental, and vision plans
• Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans
• Commuter benefits and a corporate gym rate
• Development opportunities through the LinkedIn Learning platform
• Free snacks and beverages in the office
• Friday happy hour and 'Summer Fridays'
• Year-round corporate athletic league
• Casual work environment, team building, and other social events

As set forth in Guidepoint’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.