Senior Market Insights & Analytics Lead

RaceTrac; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

RaceTrac is seeking a Market Research Senior Analyst based in Atlanta, Georgia, to support business growth strategies. The role involves overseeing market research projects, conducting qualitative and quantitative analysis, and presenting actionable insights to stakeholders across various departments.

The ideal candidate will have a bachelor's degree, 2+ years in consumer insights, and proficiency in tools like SPSS and Tableau. Join a collaborative team focused on innovation and service!

Qualifications

• 2+ years’ experience in a consumer insights or market research role.
• Experience with brand tracking is a plus.
• Strong Excel proficiency required.
• Self-starter with strong leadership capability.

Responsibilities

• Oversees market research projects and manages timelines.
• Conducts qualitative and quantitative research.
• Creates presentations with actionable findings.
• Maintains relationships with stakeholders to meet project needs.

Skills

Data analysis

Market research

MS Office Suite

Data visualization

Leadership

Education

Bachelor's degree in statistics, business analytics, or marketing

Tools

SPSS

Tableau

PowerBi

Job description

RaceTrac is seeking a Market Research Senior Analyst based in Atlanta, Georgia, to support business growth strategies. The role involves overseeing market research projects, conducting qualitative and quantitative analysis, and presenting actionable insights to stakeholders across various departments.

The ideal candidate will have a bachelor's degree, 2+ years in consumer insights, and proficiency in tools like SPSS and Tableau. Join a collaborative team focused on innovation and service!