Senior Manager, UX & Digital Design - US

Kids2; Providence (RI); On-site; USD 120,000 - 180,000; Full time

Job summary

Kids2 seeks a Senior Manager, UX & Digital Design to define and lead the user experience strategy for its global digital ecosystem. This role champions user-centered design across brand websites, campaigns, and future consumer experiences, ensuring intuitive, accessible interactions aligned with business objectives.

As the organization's UX leader, you translate consumer insights and business goals into seamless digital experiences, strengthening our brands and supporting Kids2's

Qualifications

• Bachelor's degree in UX Design, HCI, Digital Design, or related field.
• 7–10 years in UX, product or digital experience; 3+ years leading UX initiatives.
• Experience mentoring creative professionals and guiding strategy.
• Strong portfolio showing UX strategy, IA, wireframing, prototyping, and digital design.
• Proven collaboration with developers and cross-functional teams.
• Experience in consumer products, retail, or eCommerce preferred.

Responsibilities

• Define and lead the UX vision, strategy, and design standards for Kids2's digital ecosystem.
• Develop user journeys, IA, wireframes, and interactive prototypes.
• Champion user-centered design through research, usability testing, and analytics.
• Identify usability, accessibility, engagement, and conversion opportunities.
• Lead UX governance, scalable design systems, and best practices.
• Oversee UX for new websites, landing pages, and campaigns; partner with marketing, eCommerce, and development.
• Ensure responsive, accessible, mobile-first experiences aligned with business goals.
• Review and approve digital design solutions to maintain brand guidelines.
• Lead, coach, and develop the Senior Digital Designer; provide strategic direction and workload priorities.

Skills

UX strategy

Leadership

Stakeholder management

Communication

UX research

Information architecture

Wireframing

Prototyping

Design systems

Accessibility WCAG

Education

Bachelor's degree in UX-related field

Tools

Figma

Adobe Creative Suite

CMS platforms

HTML/CSS

Google Analytics

Hotjar

Microsoft Clarity

UserTesting

Smartsheet

Jira

Asana

Workfront

Job description

The Senior Manager, UX & Digital Design is responsible for defining and leading the user experience strategy for Kids2's global digital ecosystem. This role champions user-centered design across brand websites, digital campaigns, and future consumer experiences, ensuring every interaction is intuitive, engaging, accessible, and aligned with business objectives.

As the organization's UX leader, this individual translates consumer insights and business goals into seamless digital experiences that strengthen our brands and support Kids2's growing direct-to-consumer strategy. Working closely with Marketing, eCommerce, IT, and Development, the Senior Manager establishes UX best practices, information architecture, and design standards while leading the execution of digital experiences through the Senior Digital Designer.

PRIMARY RESPONSIBILITIES

UX Strategy & Experience Leadership

• Define and lead the UX vision, strategy, and design standards across Kids2's digital ecosystem.
• Develop user journeys, customer flows, information architecture, wireframes, and interactive prototypes for websites and digital experiences.
• Champion user-centered design principles through research, usability testing, analytics, and continuous optimization.
• Identify opportunities to improve usability, accessibility, engagement, and conversion across digital platforms.
• Establish UX governance, best practices, and scalable design systems.

Digital Experience

• Lead the UX strategy for new websites, landing pages, campaign experiences, and future digital initiatives.
• Partner with Brand Marketing, eCommerce, and Development to translate business objectives into intuitive digital experiences.
• Ensure responsive, accessible, and mobile-first experiences that meet both customer and business needs.
• Review and approve digital design solutions to ensure alignment with UX standards and brand guidelines.
• Lead, coach, and develop the Senior Digital Designer.
• Provide strategic direction, creative feedback, workload prioritization, and professional development.
• Foster a collaborative environment focused on innovation, continuous improvement, and design excellence.

Cross-Functional Partnership

• Collaborate with Marketing, Product Marketing, Consumer Insights, IT, Development, and eCommerce teams throughout project planning and execution.
• Present UX recommendations and customer insights to leadership and cross-functional partners.
• Balance user needs, business objectives, technical feasibility, and project timelines.
• Stay current on UX methodologies, accessibility standards, AI-powered design tools, and emerging digital technologies.
• Recommend new capabilities and enhancements that elevate the customer experience and support Kids2's digital transformation.
• Leverage analytics, heat maps, user testing, and consumer feedback to continuously improve digital performance.

QUALIFICATIONS

Education

• Bachelor's degree in User Experience Design, Human-Computer Interaction, Digital Design, Graphic Design, Interactive Media, or related field.

Experience

• 7–10 years of experience in UX, product design, digital experience, or interactive design.
• 3+ years leading UX initiatives for enterprise websites or digital products.
• Experience managing or mentoring creative professionals.
• Strong portfolio demonstrating UX strategy, information architecture, wireframing, prototyping, and digital experience design.
• Experience collaborating with developers and cross-functional business teams.
• Consumer products, retail, or eCommerce experience preferred.

Knowledge, Skills & Abilities

• Expert knowledge of UX research, interaction design, information architecture, and customer journey mapping.
• Strong understanding of usability testing and accessibility (WCAG) standards.
• Advanced proficiency in Figma and Adobe Creative Suite.
• Experience building scalable design systems and component libraries.
• Working knowledge of responsive design, CMS platforms, HTML/CSS, and modern web technologies.
• Familiarity with Google Analytics, Hotjar, or similar UX measurement tools.
• Excellent communication, presentation, and stakeholder management skills.
• Strong leadership, coaching, and collaboration abilities.

CERTIFICATES, LICENSES, REGISTRATIONS

• UX, Human-Centered Design, Design Thinking, or Accessibility (WCAG) certifications preferred.
• Agile or Scrum certification is a plus.

COMPUTER / TECHNICAL SKILLS

• Advanced proficiency in Figma, Adobe Creative Suite, Microsoft Office, and Google Workspace.
• Expertise in UX methodologies, wireframing, prototyping, information architecture, and responsive design.
• Experience with design systems, CMS platforms, and web technologies (HTML/CSS knowledge preferred).
• Familiarity with UX analytics and testing tools (Google Analytics, Hotjar, Microsoft Clarity, UserTesting, or similar).
• Experience with project management tools such as Smartsheet, Workfront, Jira, or Asana.
• Ability to leverage AI-powered tools to enhance UX research, design, an

PHYSICAL DEMANDS

• While performing the duties of this job, the team member is regularly required to talk or hear.
• The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• The team member is occasionally required to stand, walk, and taste or smell.
• The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.