Senior Manager, Social Strategy at KAYAK Cambridge, MA

KAYAK; Cambridge (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work from anywhere (up to 20 days/year

Mental health benefits

Paid parental leave

Generous vacation & birthdays off

Travel discounts

Lunch provided

Team events

Job summary

KAYAK is seeking a Senior Manager of Social Strategy in Cambridge, MA to lead an ownable social program across platforms, balancing organic and paid growth with a data-driven approach.

You will partner with Creative, Brand, Media, and Product teams to shape channel strategy, scout trends, and drive influencer partnerships while delivering measurable business impact.

Qualifications

• Skilled in building social strategies and social-first programs that drive follower growth and measurable outcomes.
• Platform expert across TikTok, Instagram, Facebook, Reddit with strong social instinct.
• Exceptional collaborator who thrives in fast, complex environments.
• Able to translate cultural moments into strategic opportunities for KAYAK.
• Strong at defining and quantifying social success with analytics and KPIs.
• Committed to creative excellence and avoiding boring work.

Responsibilities

• Define and implement a distinct, ownable social strategy tailored to channels and business objectives.
• Identify audience opportunities using first- and third-party insights.
• Develop a strategic approach to cultural moments and trends.
• Partner with Social Content Lead and Creative Team on channel direction and regular ideas cadence.
• Own the experimentation roadmap and drive social strategy for product launches and campaigns.
• Partner with Paid Media to build a full-funnel paid strategy and report results.
• Define KPIs, use analytics to measure impact, and iterate quickly.
• Lead cross-functional launches with Brand, Media, Creative, PR, and Product teams.

Job description

Senior Manager, Social Strategy – KAYAK – Cambridge, MA.

Seeking a Senior Social Strategist to develop and implement an ownable strategy for KAYAK’s social channels, driving organic and paid growth across platforms.

In This Role, You Will Be Responsible For

• Define and implement a distinct, ownable social strategy tailored to different channels based on audience needs, platform nuances, and business objectives.
• Identify unique audience and content opportunities using first- and third‑party insights.
• Develop a strategic approach addressing when and how to enter cultural/trending moments.

Creative Partnership

• Partner with the Social Content Lead and Creative Team to set a distinct creative direction for each channel and develop a regular cadence of relatable, relevant ideas that align with strategy and brand.
• Own the experimentation roadmap: propose new formats/features, prioritize tests, and drive the social strategy for specific product launches, campaign moments, and influencer partnerships.

Paid Collaboration & Measurement

• Partner with the Paid Media team to turn performance insights into a robust feedback loop that fuels a full‑funnel paid strategy.
• Define channel KPIs and success metrics; use native and third‑party analytics to measure impact, iterate quickly, and report results.
• Deliver recommendations for scaling influencer and creator partnerships to meet strategic goals.

People & Collaboration

• Manage and mentor internal stakeholders and external agencies/partners; ensure creative and performance alignment.
• Serve as the social lead on cross‑functional campaign launches with Brand, Media, Creative, PR, and Product teams.

Please Apply If You Are

• Skilled in building social strategies and social‑first programs that drive follower growth, expand reach, and influence business metrics.
• A platform expert (TikTok, Instagram, Facebook, Reddit) who lives and breathes social and monitors emerging spaces.
• An exceptional operator and collaborator who thrives in fast, complex environments.
• Someone who understands that social for KAYAK isn’t just pretty destination photos, “how to pack” videos, or travel‑content clichés.
• Able to spot trends early, follow the zeitgeist, and translate cultural moments into strategic opportunities.
• Strong at defining and quantifying social success—fluent in native and third‑party analytics and skilled at linking performance to business KPIs.
• Obsessed with creative excellence and refuses to settle for boring work.

Benefits And Perks

• Work from anywhere for up to 20 days per year.
• Focus on mental health and well‑being:
  • Company‑paid therapy sessions through SpringHealth.
  • Company‑paid subscription to HeadSpace.
  • Company‑wide week off a year—team fully recharges.
  • No meeting Fridays.
• Paid parental leave.
• Generous paid vacation plus time off for your birthday.
• Paid volunteer time.Focus on your career growth:
  • Development Dollars.
  • Leadership development.
  • Access to thousands of on‑demand e‑learnings.
• Travel discounts.
• Employee Resource Groups.
• Competitive retirement and health plans.
• Free lunch 2 days per week.
• Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more.

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. We’re focused on hiring the best talent from all walks of life and experiences, supporting them, and ensuring no one feels the need to fit a mold to belong here. Need any adjustments for the interview, application or on the job? Just let us know.