LATAM Marketing Coordinator

KAYAK; Coral Gables (FL); On-site; USD 52,000 - 72,000; Full time

Job summary

KAYAK, part of Booking Holdings, is seeking a LATAM Marketing Coordinator to drive brand awareness in LATAM, focusing on Brazil, Mexico, and Colombia. Role requires strong local market knowledge, media planning, and collaboration with internal teams and external partners.

This role will work from our Miami, FL office three days per week, managing campaigns, social content calendar, trends, and cross-functional coordination to deliver multi-channel programs.

Qualifications

• 1–3 years of experience in marketing, social media, advertising, or content
• Familiarity with social media management tools (Meltwater, Hootsuite, Sprinklr) and comfort with Photoshop
• Strong written and verbal communication skills
• Analytical mindset with data-driven decision making
• Strong organizational skills with multi-project management
• Cultural awareness of Latin American markets
• Fluency in English and Spanish (Portuguese a plus)
• Experience in community management or digital engagement is a plus

Responsibilities

• Support planning, execution, and tracking of marketing campaigns across LATAM markets (Brazil, Mexico, Colombia).
• Manage monthly organic social media content calendar with regional events and promotions.
• Monitor trends and conversations in social media to engage audiences authentically.
• Contribute ideas for social media campaigns and content for local audiences.
• Collaborate with PR, Performance Marketing, Analytics, Creative, and Media teams, plus agencies and freelancers.
• Assist with media planning, negotiations, trafficking campaigns, and post-campaign analysis.
• Prepare data-informed reports on campaign performance and recommendations.
• Coordinate briefs for the creative team to ensure clarity and timeliness.
• Support budget tracking and vendor coordination for activations.

Skills

Marketing & Social Media

Communication skills

Analytical mindset

Organizational skills

Cultural awareness (Latin America)

Travel interest

English & Spanish fluency

Tools

Meltwater

Hootsuite

Sprinklr

Photoshop

Job description

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We're also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands, including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

We’re looking for a strategic, creative, and execution-focused LATAM Marketing Coordinator to support brand marketing for KAYAK in the LATAM region. This role requires strong local market knowledge, media planning understanding, and the ability to work collaboratively across internal teams and external partners.

You’ll be responsible for driving brand awareness, relevance, and preference through localized marketing strategies, integrated campaign execution, and strategic brand partnerships.

This role will be required to work from our Miami, FL office 3 days per week.

In this role, you will:

• Support the planning, execution, and tracking of marketing campaigns across LATAM markets (primarily Brazil, Mexico, and Colombia), ensuring campaigns are delivered on time and insights are captured along the way

• Manage the monthly organic social media content calendar, incorporating regional events, cultural moments, and promotions to maintain a consistent and relevant brand presence

• Monitor trends, current events, and conversations in the social media landscape to identify opportunities for the brand to engage authentically with audiences across the region

• Contribute ideas for social media campaigns and content that connect with local audiences.

• Collaborate with internal teams — including PR/Communications, Performance Marketing, Analytics, Creative, and Media — as well as external agencies and freelancers, to support the delivery of multi-channel marketing programs

• Assist with media planning and buying activities, including supporting media negotiations, providing feedback on creative execution, trafficking campaigns, and contributing to post-campaign analysis

• Prepare clear, data-informed reports on campaign performance, sharing findings and recommendations with the team to support continuous improvement

• Help coordinate briefing processes for the creative team, ensuring briefs are clear, complete, and delivered on schedule

• Support budget tracking and administrative tasks related to marketing activations, including vendor coordination and agreement management

• 1–3 years of experience in marketing, social media, advertising, or content — whether from an agency, a consumer brand, or a combination of both. Equivalent experience, training, or transferable skills are also considered.

• Familiarity with social media management tools (such as Meltwater, Hootsuite, or Sprinklr) and comfort with creative tools like Photoshop or stock image platforms.

• Strong written and verbal communication skills, with the ability to present ideas clearly and confidently.

• An analytical mindset — you're comfortable working with data and using it to identify opportunities and flag risks in content and campaign performance.

• Strong organizational skills and the ability to manage multiple projects and deadlines at once, keeping teams informed and on track.

• Cultural curiosity and awareness, particularly of Latin American markets, travel behavior, and consumer trends.

• A genuine interest in travel and technology.

• Fluency in English and Spanish (required); Portuguese is a plus.

• Experience in community management or digital engagement is a plus.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to HeadSpace

  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• No meeting Fridays

• Paid parental leave

• Generous paid vacation + time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Competitive retirement and health plans

• Free lunch 2 days per week

Inclusion

At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need any adjustments for the interview, application or on the job? No problem—we’ve got you.

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