Senior Manager, Social Media & Content - LOVB Salt Lake

LOVB Miami; North Salt Lake (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

LOVB Salt Lake City seeks a Senior Manager, Social Media & Content to lead the team’s digital presence and content strategy in Salt Lake City, Utah. You will oversee social media, storytelling, and production to grow fans and drive business results, while collaborating with league partners and local stakeholders.

The role requires strategic thinking, hands-on content creation, data-driven optimization, and an athlete-first storytelling approach in a fast-paced startup environment.

Qualifications

• 5+ years of experience managing social media and digital content for a professional team or brand.
• Strong knowledge of volleyball and women’s sports landscape.
• Proven ability to develop and execute social media and content strategies.
• Experience capturing and editing photo/video content.
• Strong storytelling, copywriting, and ideation skills.

Responsibilities

• Develop and execute a comprehensive content and social media strategy aligned with brand, partnerships, and initiatives.
• Build and evolve LOVB Salt Lake’s digital identity across platforms.
• Drive audience growth, engagement, and fan conversion through storytelling.
• Lead content ideation, planning, production, and publishing across major platforms.
• Direct creative campaigns and production with designers, photographers, and videographers.
• Lead live event coverage and real-time storytelling for home/away games and events.
• Track performance and provide actionable insights for leadership.

Skills

Social media management

Content strategy

Copywriting

Storytelling

Creative ideation

Project management

Photography/editing

Job description

Title: Senior Manager, Social Media & Content
Location: LOVB Salt Lake City (Synergy Sports Capital)

Position Overview

We are seeking a Senior Manager, Social Media & Content to lead the team’s digital presence and content strategy. This person will oversee all social media, creative storytelling, and content production while building a distinctive brand that connects with fans, grows the game, and drives business results.

This role requires a strategic thinker who is equally comfortable developing long-term content plans, capturing game-winning moments courtside, directing creative campaigns, managing creative production, and analyzing performance data. The ideal candidate understands volleyball culture, thrives in a fast-paced startup environment, and is passionate about telling athlete-first stories.

This role is based in Salt Lake City, Utah.

Essential Duties & Responsibilities:

Strategy & Brand Growth

• Develop and execute a comprehensive content and social media strategy aligned with brand, ticketing, partnerships, merchandise, and community initiatives.
• Build and evolve LOVB Salt Lake’s digital identity across all platforms.
• Drive audience growth, engagement, and fan conversion through creative storytelling.
• Collaborate with league and local stakeholders to execute integrated marketing campaigns.
• Stay ahead of emerging platform trends, audience behaviors, and industry best practices to continuously evolve the team’s digital presence.

Content Creation

• Lead content ideation, planning, production, and publishing across Instagram, TikTok, X, Facebook, YouTube, Threads, and emerging platforms.
• Capture and edit photo and video content, including Reels, TikToks, behind-the-scenes storytelling, athlete features, mic’d-up sessions, practice content, community events, and partner activations.
• Develop recurring content series that highlight athletes, Utah culture, and the club-to-pro pathway.
• Write engaging, platform-specific copy that reflects the team’s voice and brand.
• Maintain a consistent visual identity and storytelling style across all content.

Creative Design

• Lead creative planning for season launches, roster announcements, ticket campaigns, partnerships, and league initiatives.
• Concept and execute original social-first campaigns that elevate the team’s brand.
• Collaborate with designers, photographers, videographers, and league creative teams to produce high-quality content.
• Ensure all creative aligns with organizational goals, brand standards, and campaign objectives.

Talent & Production Management

• Recruit, onboard, and manage freelance photographers, videographers, editors, and content creators throughout the season.
• Develop and oversee content production workflows for game days, practices, community events, and marketing campaigns.
• Manage asset organization, delivery, and distribution through digital asset management platforms.
• Ensure timely delivery of high-quality creative while maintaining brand consistency.
• Collaborate with league creative teams and local partners to execute content that supports organizational priorities.

Live Event Coverage

• Lead social media coverage for home matches, road matches, practices, and community events.
• Develop game-day content plans and real-time storytelling strategies.
• Capture, edit, and publish live content under tight deadlines.
• Coordinate photographers, videographers, and freelance creatives during events to ensure comprehensive coverage.
• Produce timely post-match content and recap storytelling.

Community & Culture

• Foster meaningful relationships with fans through authentic community management.
• Engage with athletes, youth volleyball players, partners, and local organizations.
• Monitor trends across volleyball, women’s sports, and digital culture to create relevant and engaging content.
• Represent and maintain the team’s voice across all social platforms.

Analytics & Optimization

• Track performance across all social channels, including audience growth, engagement, reach, video performance, and conversion metrics.
• Prepare regular reporting and actionable insights for team and league leadership.
• Optimize content strategy based on audience behavior, analytics, and platform trends.
• Measure campaign performance and recommend improvements to maximize impact.

Qualifications:

• 5+ years of experience managing social media and digital content for a professional sports team, league, brand, or agency.
• Strong knowledge of volleyball and the women’s sports landscape.
• Proven experience developing and executing successful social media and content strategies.
• Professional experience capturing and editing photo and video content.
• Strong copywriting, storytelling, and creative ideation skills.
• Experience managing creative projects from concept through execution.
• Proven ability to manage multiple creative projects simultaneously while balancing content production, publishing schedules, freelance coordination, and live event coverage.
• Ability to thrive in a fast-paced startup environment with multiple priorities.
• Willingness to work nights, weekends, and travel during the season.
• Experience managing freeland photographers, videographers, editors or creative contractors preferred.