Senior Manager Social Media & Comm Mgmt

Nestle Operational Services Worldwide SA; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Nestlé Health Science seeks a Senior Manager for Social, Influencer & Creator Marketing to lead strategy and execution across medical nutrition and consumer brands. The role oversees five direct reports and collaborates with cross-functional teams to drive audience engagement, compliance and measurable growth.

You will shape storytelling, scale ambassador initiatives and integrate creator content across paid, CRM, eCommerce and retail channels, while ensuring brand safety and regulatory

Qualifications

• 10+ years of progressive social media, influencer/creator, community, or integrated marketing experience across complex portfolios, including HCP and consumer audiences.
• 5+ years of people leadership and experience setting strategy across 10+ brands, business units, or audience segments.
• For internal candidates, equivalent demonstrated leadership readiness may be considered in lieu of direct people leadership experience.

Responsibilities

• Lead a team of five across social strategy, influencer marketing, community management, ambassador programs and creator activation.
• Set portfolio priorities and allocate resources across 10+ brands with different audiences, growth objectives and regulatory requirements.
• Establish the operating model, governance and standards used across Brand, Digital, Medical Affairs, MLR, ecommerce and agency partners.
• Advise senior leadership on social trends, audience behavior, reputation risks, investment priorities and emerging platforms.
• Lead full-funnel consumer influencer and HCP creator programs including talent identification, contracting, briefing, activation, paid amplification and performance measurement.
• Own the creator-commerce roadmap, including TikTok Shop, affiliate marketing, product seeding, shoppable content and emerging social-commerce opportunities.

Skills

Social strategy

Influencer marketing

Community management

Ambassador programs

Creator activation

People leadership

Job description

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

The Senior Manager, Social, Influencer & Creator Marketing leads the enterprise strategy, operating model and team responsible for social media, influencer marketing, ambassador programs, community engagement and creator commerce across 10+ Medical Nutrition and Active Lifestyle brands. This role manages five direct reports and leads agency and cross-functional teams supporting HCP, consumer, patient and caregiver audiences. The Senior Manager sets portfolio priorities, determines platform and investment strategy, builds team capabilities and advises senior leaders on audience behavior, culture, reputation and emerging opportunities. The role connects storytelling and creator content across paid media, CRM, D2C, retail, events and Sales while maintaining MLR, FTC, adverse-event and brand-safety requirements.

Why Join Us?

Join a mission-driven, fast-growing digital team at Nestlé Health Science, working at the forefront of wellness and nutrition. This is a unique opportunity to shape how trusted health brands engage HCP and consumer audiences through social media, influencer partnerships, creator-led content and community, while driving measurable business growth in a highly collaborative, data-driven environment.

This position will be either a remote or hybrid role based on the selected candidate’s geographic location. Strong preference for candidates located within a commutable distance to the Bridgewater, NJ headquarters, or another Nestlé entity. This position supports Nestlé Nutrition & Health.Portfolio and People Leadership

• Lead, coach and develop a team of five across social strategy, influencer marketing, community management, ambassador programs and creator activation.
• Set portfolio priorities and allocate resources across 10+ brands with different audiences, growth objectives and regulatory requirements.
• Establish the operating model, governance and standards used across Brand, Digital, Medical Affairs, MLR, ecommerce and agency partners.
• Advise senior leadership on social trends, audience behavior, reputation risks, investment priorities and emerging platforms.

Organic & Paid Social Strategy

• Define the portfolio storytelling strategy and translate complex scientific, clinical and product information into relevant platform-specific narratives for HCPs, consumers, patients and caregivers.
• Lead integrated organic and paid social strategy across Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Reddit and emerging platforms for HCP and consumer audiences.
• Define each platform’s role across awareness, education, community, consideration, conversion, loyalty and advocacy.
• Establish an integrated content system that extends priority stories across organic social, paid amplification, creators, CRM, ecommerce, Amazon, events and employee advocacy.
• Translate brand objectives into channel, audience, content and engagement strategies, connecting social with CRM, eCommerce, Amazon, websites, retail and sales enablement.
• Lead event-based social marketing and 360-degree amplification before, during and after major launches, conferences, partnerships and experiential activations.
• Partner with Paid Media on audience strategy, paid campaigns, creator amplification and ongoing content testing and optimization.

Influencer, Ambassador & Creator Commerce

• Lead full-funnel consumer influencer and HCP creator programs, including talent identification, contracting, briefing, activation, paid amplification, content rights and performance measurement.
• Identify and activate credible HCPs, subject-matter experts, athletes, caregivers and consumer creators who can deliver compelling, compliant and audience-appropriate content.
• Lead and scale ambassador programs through recruitment, onboarding, education, engagement and long‑term relationship development.
• Own the creator-commerce roadmap, including TikTok Shop, affiliate marketing, product seeding, shoppable content and emerging social-commerce opportunities.
• Integrate high-performing creator content across organic and paid social, CRM, eCommerce, Amazon, websites, retail and broader brand activation.

Social Listening, Community & Performance

• Oversee social listening and community management, translating conversations, sentiment, trends and competitor activity into actionable business and content recommendations.
• Establish monitoring, escalation and response protocols for product questions, misinformation, adverse events and reputational risks.
• Manage agency partners, budgets, contracts, MLR workflows, disclosure requirements, brand safety and platform compliance.
• Establish measurement frameworks connecting social, influencer, ambassador and creator-commerce activity to engagement, traffic, conversion, revenue, ROAS and broader business outcomes.
• Make portfolio-level recommendations on investment, platform participation, agency scope, content priorities and resource allocation based on audience insights, cultural relevance, business performance and brand risk.
• Create executive-ready reporting and lead continuous optimization across platforms, content, audiences, creators and paid amplification.

Experience and Education Requirements

• 10+ years of progressive social media, influencer/creator, community, or integrated marketing experience across complex portfolios, including HCP and consumer audiences.
• 5+ years of people leadership and experience setting strategy across 10+ brands, business units, or audience segments.
• For internal candidates, equivalent demonstrated leadership readiness may be considered in lieu of direct people leadership experience, including sustained high performance for