Manager, Brand Marketing

Nestlé; Bridgewater Township (NJ); Híbrido; USD 120 000 - 173 000; Tempo integral

Resumo da oferta

Nestlé Health Science in Bridgewater, NJ is seeking a Brand Manager for Pure Encapsulations to lead short and long‑term brand objectives for the HCP business. The BM will drive marketing activations and content development in collaboration with medical affairs and internal teams.

The role requires building educational content with medical affairs and aligning with the Direct to Consumer team to grow the Pure Encapsulations brand.

Qualificações

• Undergraduate degree in business, marketing or related discipline; MBA preferred.
• 3+ years in Brand Marketing with HCP Marketing experience strongly preferred.
• Demonstrated leadership presence with strong negotiation and influence skills.
• Analytical rigor across research, business performance, and financial data.
• Proven ability to identify, develop, and execute innovative business opportunities.
• Experience leading cross-functional teams and initiatives.
• Ability to manage timelines and critical paths effectively.

Responsabilidades

• Lead creative development and execution with agency and internal teams.
• Collaborate with internal digital media team for digital, social, search, and website initiatives.
• Develop content with medical affairs team; implement monthly webinars, blogs, and updates.
• Develop new product launch assets reflecting latest science and claims.
• Launch new website tools for Healthcare Practitioners (HCPs).

Conhecimentos

Verbal and written communication

Collaborative teamwork

Data-driven insights

Digital trends & insights

Formação académica

Bachelor's degree in business/marketing or related; MBA preferred

Descrição da oferta de emprego

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

POSITION SUMMARY:

The Brand Manager (BM) for Pure Encapsulations will be a part of the Healthcare Practitioner (HCP) brand team. In this role, the BM will be responsible for developing, establishing and achieving the short and long term brand objectives for the HCP business. The BM will lead and manage marketing activations and promotions (planning, design, development, execution and performance analysis). This role requires fostering key internal partnerships with media, sales and finance teams to drive brand activations and seasonal promotions to grow overall HCP business on Pure Encapsulations.

The Brand Manager will also be responsible for building educational content with medical affairs and ensuring the translation of agency creative assets are carried out with smaller executions through internal creative services team and project manage this process and result. BM will work collaboratively with the Direct to Consumer brand team on Pure Encapsulations to drive overall brand growth.

This role will leverage digital tools and innovative technologies, along with data and performance insights, to enhance marketing effectiveness, optimize brand activations and identify opportunities that drive continuous improvement and business growth.

This position will be either a remote or hybrid role based on the selected candidate’s geographic location. Strong preference for candidates located within a commutable distance to the Bridgewater, NJ headquarters, or another Nestlé entity. This position supports Nestlé Nutrition & Health.

KEY RESPONSIBILITIES:

Brand Development and Execution

• Lead creative development and execution: Work with the Creative Advertising agency and the internal Creative Services team to develop and execute creative campaigns.
• Collaborate with internal digital media team: Work with the digital media team to execute digital, social, search, and website initiatives.
• Develop content with the medical affairs team: Create content in collaboration with the medical affairs team and implement it on a monthly basis, including webinars, blogs, pharmacy updates, and homepage updates.
• Develop new product launch assets: New product launch assets and update existing ones to reflect the latest science, competitive claims, and mechanisms of action.
• Launch new website tools: Responsible for launching website tools designed for Healthcare Practitioners (HCPs).

Business Performance and Analytics

• Lead the identification of insights: Gather insights from multiple data sources, including consumption, competitive, custom market research, and external trend reports.
• Lead analysis and reporting: Conduct analysis and reporting as part of the monthly business planning process, working closely with Sales, Finance, and Operations to identify opportunities to amplify and risks to mitigate to achieve goals.
• Manage brand budget: Manage the brand budget, which includes media, marketing, research, and promotions.
• Leverage industry trends: Evaluate industry trends, competitive situations, customer feedback, and technological advances, converting these insights into actions.
• Formulate and execute competitive research: Develop and execute competitive research and action plans.
• Measure and monitor performance: Measure and monitor performance against the plan and program effectiveness with an ability to quickly identify insights and optimize plans accordingly.

REQUIREMENTS:

• Undergraduate degree in business, marketing or a related discipline with MBA preferred
• 3+ years in Brand Marketing with HCP Marketing experience strongly preferred
• Demonstrated leadership presence with strong negotiation and influence skills
• Analytical rigor across research, business performance, and financial data
• Proven ability to identify, develop, and execute innovative business opportunities
• Experience leading cross‑functional teams and initiatives
• Ability to manage timelines and critical paths effectively

SKILLS:

• Strong verbal and written communication with internal and external stakeholders
• Collaborative, team‑oriented mindset with strong interpersonal skills
• Ability to translate data into actionable insights using digital tools and technologies
• Strong understanding of emerging digital trends and their application in an insight‑led workplace

#LI-MR1

Salary:$119,923.20 to$172,857.00 per year

Bonus Eligibility:Yes

Thepay rangeprovided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.