Senior Manager, Social & Digital Media

Apidel Technologies; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading digital marketing agency in New York is seeking a Social & Digital Media Manager to execute social media strategies and lead brand rollouts. The ideal candidate will have strong project management skills and experience in digital media. You will mentor the team, oversee large-scale digital initiatives, and provide updates to leadership. Passion for creativity and brand identity is essential. This role offers significant growth opportunities within the organization.

Qualifications

• Proven experience in social & digital media with expertise in social channel management.
• Strong project management skills, particularly in overseeing large-scale digital initiatives.
• Experience with website launches, digital storytelling, and brand rollouts is a plus.
• Familiarity with social media reporting and analytics platforms is a plus.
• Ability to mentor a team while ensuring seamless day-to-day execution.
• Excellent collaboration and communication skills.

Responsibilities

• Execute the social media rollout of the new Brand Identity and Corporate Narrative.
• Lead the launch and post-launch strategies for the corporate logo and manifesto.
• Track engagement, sentiment, and reach analytics optimizing in real time.
• Oversee major digital priorities including brand relaunch and campaigns.
• Provide guidance and mentorship to the Social & Digital Media Specialist.

Skills

Social media management

Project management

Digital storytelling

SEO and analytics platforms

Team mentorship

Collaboration and communication

Tools

Google Analytics 4

Emplifi

Job description

Overview

Key Responsibilities :

Brand Identity & Corporate Narrative Rollout

• Execute the social media rollout of CPs new BrandIdentity and Corporate Narrative, ensuring consistency across platforms.
• Lead the launch & post-launch strategies for the new corporate logo and manifesto, developing social content partnership with thecreative & PR team
• Track engagement, sentiment, and reach analytics,optimizing in real time.
• Collaborate with Internal Comms, Purpose & PR teams,ensuring a unified strategy

Ongoing Social & Digital Operations

• Oversee major digital priorities, including the Julycorporate brand relaunch and any additional campaigns, activations, or paidmedia partnerships that arise.
• Advise on Talent Acquisition campaigns on LinkedIn,ensuring alignment with stakeholders.

Social & Digital Team Management

• Provide guidance and mentorship to the Social &Digital Media Specialist and intern, ensuring smooth execution of :
• Social media management (content creation, copy writing,scheduling, engagement)
• Web governance (site updates, compliance)
• Performance reporting (tracking insights and sharingfindings with stakeholders)
• Approve social media assets and post copy, maintainingbrand consistency and voice.
• Act as an escalation point to Director of Digital &Design for issues / roadblocks

Stakeholder Communication & Leadership Updates

• Provide key updates to leadership, ensuring transparencyand alignment on major projects.
• Communicate progress / milestones on the CP.com relaunchto stakeholders and CC leaders

Additional opportunities for Growth and Exposure

• Support and participation of CQ, -Palmolive quarterly,including producing and story mining segments
• Exposure to and drafting communications for our C-SuiteExecutives, especially as it relates to earned and social media

Qualifications & Skills

• Proven experience in social & digital media, withexpertise in social channel management.
• Strong project management skills, particularly inoverseeing large-scale digital initiatives.
• Experience with website launches, digital storytelling,and brand rollouts is a plus.
• Familiarity with social media reporting and analyticsplatforms (e.g., GA4, Emplifi) is a plus.
• Ability to mentor a team while ensuring seamlessday-to-day execution.
• Excellent collaboration and communication skills to alignwith cross-functional teams.
• Passion and enthusiasm for our Company\'s purpose toreimagine a healthier future for all people, their pets and our planet, and tocommunicate our purpose with impact across channels.