Senior Manager, Sales, Sponsorship & Branding

Washington State Department of Ecology Washington Conservation Corps; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A vital role at the Washington State Department of Ecology, the Senior Manager of Sales, Sponsorship, and Branding is responsible for crafting strategic sales initiatives and managing crucial relationships with industry partners. This position demands an experienced candidate with strong logistics management skills, a proactive approach to market trends, and the ability to oversee significant events like the Vascular Annual Meeting. The successful candidate will be an integral part of promoting the organization and enhancing overall engagement and revenue.

Qualifications

• 8 - 10 years’ experience in a healthcare-related association.
• Proficiency in Microsoft Office required; ability to learn new technology.
• Demonstrated skills in practical communication methods.

Responsibilities

• Develop and execute sales strategies for the organization and various meetings.
• Cultivate relationships with industry partners to enhance sales and sponsorship.
• Oversee logistical elements for events and ensure fulfillment of sponsorship commitments.

Skills

Sales Strategy Development

Relationship Building

Logistical Management

Strategic Planning

Communication

Team Collaboration

Market Analysis

Education

Bachelor's degree in Marketing, Communications, or Liberal Arts

Certified Meeting Professional designation

Tools

Microsoft Office Suite

Job description

The Senior Manager of Sales, Sponsorship, and Branding is a hands-on, strategic role responsible for developing sales strategies and initiatives.

What you’ll own

• This position requires a strategic mindset, strong relationship-building skills, and the ability to develop sales strategies and initiatives along with sponsorship and branding solutions that resonate with the target audience(s).
• This position will oversee the sales cycle for the organization as well as the Vascular Annual Meeting (VAM) and ancillary SVS Meetings, from sourcing new leads, driving revenue and cultivating existing relationships.
• Identify, create, and fulfill a wide range of sales, sponsorship and branding opportunities, targeting current and prospective industry partners, exhibiting companies, and related organizations.
• Monitor industry trends and best practices to develop innovative and customized opportunities tailored to each venue.
• Responsible for building and maintaining robust reporting dashboards, delivering ongoing sales and financial reports, and preparing future projections to support strategic planning and growth initiatives.
• Manage and execute logistical elements and will identify, create, and fulfill branding and sponsorship opportunities for SVS ancillary meetings as assigned, including on-site execution (such as LDP, VRIC and CPVI and others), providing logistical support for in- kind donations for all SVS sponsored meetings.
• Strong understanding of regulatory considerations related to medical industry support (e.g., ACCME, CMSS, FDA, AdvaMed, Etc.).

Sales, Branding and Sponsorship, VAM:

• Develop and nurture strategic relationships with industry partners to increase sales, sponsorship and branding revenue. Focus on cultivating long-term partnerships by delivering consistent value, maintaining open communication, and aligning sales and sponsorship opportunities with partners' business goals
• Customize sponsorship packages to align with evolving market demands, enhance partner visibility, and maximize engagement opportunities
• Continuously generate new leads, evaluate current programs and adapt offerings to ensure they remain competitive, attractive, and aligned with both industry and sponsor objectives and organizational goals
• Develop a three-year budget for the Industry Alliance Program (IAP) and the branding/sponsorship program, utilizing the current year prospectus and industry trends as a revenue guide
• Develop the IAP and branding/sponsorship prospectuses, as well as applicable policies and procedures for each year
• Develop and maintain sales and fulfillment grids to track revenue and expense, and ensure the completion and delivery of all branding/sponsorship items, and to ensure greater visibility into the sales pipeline
• Ensure that payment is received before fulfillment
• Compile and produce the VAM sign order and utilize the Freeman Passport system to review, revise and approve all signage (SVS only)
• Work with the project manager to ensure that appropriate tasks are noted in the VAM project plan

Onsite at the VAM:

• Supervise the installation and fulfillment of all sponsorship and branding, programs and events onsite
• Work in conjunction with the exhibition management company to ensure the success of branding/ sponsorship events in the exhibit space
• Visit industry and exhibiting company contacts as appropriate

Post VAM:

• Final billing reconciliation with vendors as well as budget adjustment/revisions for meeting
• Reconcile billing post-conference and balance budget to assist with future projections, observations, or recommendations for future meetings

Sales, Sponsorship, and Branding – SVS Ancillary Meetings:

• Develop the branding/sponsorship prospectuses, as well as applicable policies and procedures for each year
• Identify potential meeting-specific sponsorship opportunities. Create each sponsorship budget
• Work with marketing and industry relations to develop promotion, packaging, and sales strategy
• Oversee fulfillment of sponsor-related items throughout the meeting cycle
• Procure and coordinate in-kind donations as needed
• Other duties as assigned

What you’ll bring to the job

• 8 - 10 years’ experience in a healthcare-related association
• A bachelor’s degree in marketing, communications, or liberal arts is preferred. Certified Meeting Professional designation a plus, but not required
• Work with multiple vendors to secure the fulfillment of sponsor items within budget; develop and maintain excellent relationships with key sponsors and exhibitors
• Highly motivated, results-oriented, with the ability to prioritize efforts and use resources efficiently
• Demonstrated skills to apply practical oral, electronic, and written communication methods with colleagues, industry partners and SVS members
• Ability to work effectively with all multi-disciplinary team members, both internally and externally
• Ability to demonstrate a sense of urgency and shift priorities as required
• Proficiency in Microsoft Office, specifically in Outlook, Word, PowerPoint and Excel required; ability to learn new technology as required

Your commitment

Respect: We choose to do the right thing; for our members, for our colleagues, and for ourselves. Sharing our collective differences, talents, life experiences and self-expressions is encouraged. Treating others how they wish to be treated and receiving the same in return creates an environment where trust lives, confidence grows, and great things happen.

Innovation: We have the courage to find new ways to provide value to our members, constituents, and colleagues. We challenge the status quo, consider new ideas, and are never complacent with success. We embrace a continuous learning environment and prepare for an environment of change to ensure we remain relevant.

Collaboration & Teamwork: We are intentional in our ability to consider different points of view and to work effectively with others to support a shared purpose. We address conflict directly and constructively and help to manage/resolve it in a way that strengthens overall team cohesiveness and future effectiveness.

Excellence: Our members rely on us to provide the resources and support they need to deliver the highest level of care to their patients. We are grateful for their trust and are dedicated to delivering excellence by meeting or exceeding expectations. We set a high bar and don’t rest on our accomplishments but build on them to be the best.

Physical Requirements & Environment

Typical home office setting with routine sitting and occasional standing, squatting and moving throughout the office. Routine use of basic office equipment and computer. Occasional evening and/or weekend work may be required based on business needs. Occasional lifting of objects or equipment up to 50 lbs. Routine telecommuting is allowed.