Senior Manager, Retail Media Activation O+O

L'Oréal; New York (NY); Hybrid; USD 100,000 - 150,000; Full time

Job summary

L'Oréal is seeking a Senior Manager for Retail Media Activation O+O to lead media strategies that align with brand goals. This role involves managing retail media budgets, optimizing campaigns, and collaborating with stakeholders to enhance consumer engagement through digital platforms. The ideal candidate will have extensive experience in digital media planning and a passion for full-funnel marketing.

Benefits

Medical, dental, vision benefits

401K and pension plans

Flexible time off

Employee perks (discounted products)

Learning opportunities

Wellness programs

Qualifications

• At least 6 years of experience in agency or CPG digital media planning/buying.
• Proficiency in digital media planning and buying with measurable results.
• Deep knowledge of retail media platforms.

Responsibilities

• Plan, execute, and measure performance of Self-Service media activations.
• Manage retail media budgets and develop retailer-specific media plans.
• Analyze and report on ad spend and campaign performance.

Skills

Digital media planning

Campaign development

Analytical skills

Collaboration skills

Tools

Criteo

Walmart Connect

Roundel

Job description

Senior Manager, Retail Media Activation O+O

Join to apply for the Senior Manager, Retail Media Activation O+O role at L'Oréal.

Job Title

Sr. Manager, Retail Media Activation O+O (CDMO)

Division

CDMO

Location

Hudson Yards, New York City

Reports to

Director – Retail Media

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do

The Retail Media O+O Sr. Manager is responsible for planning, executing, and measuring the performance of Self-Service media activations that align with business sales plans and brand goals. This role involves hands-on management of media activation, overseeing programmatic display and search, and integrating retail media networks into a seamless omni-channel strategy. Key responsibilities include:

1. Create a full funnel strategy in collaboration with brand stakeholders to reach consumers throughout their shopping journey.
2. Execute, optimize, and report on retail Search platforms such as Criteo, Roundel Media Studio, and Walmart.
3. Manage retail media budgets, including planning and reconciliation across accounts like Walmart, Target, and others.
4. Develop and optimize media strategies, including roadmaps, test plans, and performance reports.
5. Develop retailer-specific media plans aligned with brand and business goals.
6. Audit ad tech capabilities and explore new opportunities in retail media platforms.
7. Analyze and report on ad spend and campaign performance, collaborating with data and sales teams.
8. Maintain relationships with retail media partners and platforms.
9. Present strategies, performance updates, and insights to stakeholders regularly.

What We Are Looking For

This role suits a technical, strategic media professional with strong collaboration skills and a passion for full-funnel marketing frameworks. Requirements include:

• At least 6 years of experience in agency or CPG digital media planning/buying, with hands-on experience preferred.
• Proficiency in digital media planning and buying, with a focus on measurable results.
• Deep knowledge of retail media platforms such as Criteo, Walmart Connect, and Roundel.
• Expertise in campaign development, execution, and measurement, with a solid understanding of funnel metrics and audience segmentation.
• Strong analytical skills, including experience with A/B testing and data-driven optimization.

Additional Benefits

We offer a competitive benefits package, including medical, dental, vision, 401K, and pension plans. Our hybrid work policy includes in-office and remote days, flexible time off, employee perks (discounted products, mobile allowance), learning opportunities, and wellness programs.

We value diversity and encourage candidates from all backgrounds to apply. We are an Equal Opportunity Employer and committed to inclusive hiring practices. Reasonable accommodations are available for applicants with disabilities.

Safety & Well-being

Our Safe Together Plan prioritizes health and safety at all our sites, ensuring a safe environment for everyone.