Senior Manager, Reporting & Analytics

Caliber; Town of Texas (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

A prominent marketing firm is seeking a Senior Manager of Marketing Reporting & Analytics to develop and maintain comprehensive marketing dashboards and attribution models. The ideal candidate will have 5-7 years of experience in marketing analytics and reporting, alongside strong collaboration skills across departments like marketing and finance. This hybrid role is essential for translating data into actionable insights that drive strategic decisions. Candidates with a Bachelor's degree in Marketing or Business Analytics are preferred.

Qualifications

• 5-7 years in marketing analytics, reporting, or data strategy roles.
• Proven experience building enterprise marketing dashboards and attribution models.
• Strong ability to translate data into insights and executive-ready recommendations.

Responsibilities

• Develop and maintain marketing dashboards that track performance.
• Build and refine attribution models to connect marketing activity with outcomes.
• Translate complex marketing data into actionable recommendations.

Skills

Marketing analytics

Reporting

Data strategy

Collaboration

Problem-solving

Education

Bachelor's degree in Marketing, Business Analytics, or related field

MBA or advanced analytics certification preferred

Tools

Google Analytics/GA4

Tableau

PowerBI

CRM/MarTech data

Job description

Hybrid position located in Lewisville, TX

Key Responsibilities

Measurement & Reporting

• Develop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines.
• Establish standardized KPIs for Paid, Owned, Earned, and Digital channels based on Caliber business line objectives.
• Provide regular reporting for marketing team and executive leadership, highlighting trends, opportunities, and risks.

Attribution & ROI

• Build and refine attribution models to connect marketing activity with business outcomes (appointments, capture rate, leads, revenue, NPS). Enhance tracking of channels as-needed.
• Partner with Finance to align measurement methodologies and validate ROI.
• Ensure visibility into the effectiveness of campaigns across insurers, fleets, OEMs, and consumer channels.

Analysis & Insights

• Translate complex marketing data into clear, actionable recommendations for leadership.
• Conduct ad hoc analyses on campaign performance, channel mix, and customer behavior.
• Collaborate with Competitive Intelligence and Voice of the Customer to integrate brand health and market trends into performance reviews.

Cross-Functional Collaboration

• Partner with Marketing Managers (Paid/Earned) and Digital team (Owned) to measure channel efficiency.
• Work closely with the Content & Creative Studio and Sales Enablement to assess asset utilization and impact.
• Support Strategic Accounts and Operations with insights that demonstrate marketing’s contribution to carrier relationships.
• Support Digital team with ad-hoc experience learnings and testing analyses

Tools & Governance

• Oversee marketing analytics platforms and provide POVs on how to improve tooling in the future (e.g., GA4, attribution tools, CDP, MMM, BI dashboards).
• Ensure campaign tagging, governance, and data quality standards are consistently applied.
• Stay ahead of evolving analytics best practices and emerging technologies.

Strategic Impact

The Senior Manager, Marketing Reporting & Analytics provides the proof and discipline behind Caliber’s marketing strategy.

Qualifications

• 5-7 years in marketing analytics, reporting, or data strategy roles.
• Proven experience building enterprise marketing dashboards and attribution models.
• Proficiency with analytics platforms (Google Analytics/GA4, Tableau/PowerBI/Looker, MMM platforms, CRM/MarTech data).
• Strong ability to translate data into insights and executive-ready recommendations.
• Excellent collaboration skills across marketing, finance, and operations.
• Bachelor’s degree in Marketing, Business Analytics, or related field; MBA or advanced analytics certification preferred.