Senior Manager, Provider Community & Content Marketing

Headway; Northern (KY); Hybrid; USD 180,000 - 225,000; Full time

Benefits offered by this job

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

16-week parental leave

Carrot Fertility reimbursement and co.

13 paid holidays + holiday break

Flexible PTO

EAP

Training and professional development

Job summary

Headway is seeking a Senior Manager, Provider Community & Content Marketing to build a provider network and the enabling content engine from the ground up. You will shape strategy, channels, programming, events, and an advocate infrastructure that turns a large network into a connected, valuable community for Headway’s mission.

You’ll lead a small team reporting to the Director of Provider Marketing, defining what community means at Headway, and mapping it to company goals while driving

Qualifications

• You have built and scaled a digital community with business results beyond engagement metrics.
• You have designed and produced events (in-person and virtual) that created genuine belonging.
• You have stood up an ambassador or advocacy program and can speak to how fans become advocates.

Responsibilities

• Own the provider community strategy and define what community means at Headway, and how it maps to goals.
• Design the full member journey from onboarding to active participation to advocates.
• Build the right mix of channels, events, and experiences for meaningful provider engagement.
• Develop content and programming strategy for each channel to educate, inspire, and connect providers.
• Manage day-to-day community channels, surface contributions, and capture feedback for internal teams.
• Create and run an ambassador program, identify top contributors, and drive brand advocacy at scale.
• Leverage provider stories and testimonials across marketing, sales, and channels, amplifying authentic voices.

Skills

Community management

Content strategy

Event planning

Advocacy programs

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As Senior Manager, Provider Community & Content Marketing, you'll build that community from the ground up: the strategy, the channels, the programming, the events, and the advocate infrastructure that turns a large network into a place where providers feel like they genuinely belong to something.

What makes this role distinctive is how we think about content and community together. We believe they're the same engine — great content makes a community feel educated and inspired, and a thriving community unlocks richer, more authentic content. When the flywheel works, providers feel more connected to Headway, and Headway's marketing gets more credible because it comes from real provider voices. You'll build both sides of that loop — and make sure what happens inside the community shows up in how Headway grows.

You’ll lead a small team, reporting to our Director of Provider Marketing.

You Will..

• Build and define the program – Own the full provider community strategy: define what “community” means at Headway, what it should feel like, what it delivers to providers and how it maps to our goals.
• Design the full member journey – from newly onboarded provider to active community participant to champion to public advocate – and build the programs, milestones and recognition structures that move providers along that arc.
• Find where providers want to engage – establish the right mix of community channels, events and experiences based on where providers already go and where conversations are most valuable for Headway to own – evaluate what we’ve built, what’s working and what should evolve
• Develop the content and programming strategy for each channel – the topics, formats, voices and cadences that make providers feel educated, inspired and connected.
• Day-to-day management of all community channels – moderate conversations, surface great contributions, carry provider feedback to the right internal owners and create the conditions where participation feels worthwhile.
• Build a system that identifies true brand champions from participants, and engages them as part of our first ambassador program - that makes top contributors feel seen, celebrated and personally invested in Headway’s success.
• Harness the power of our brand champions to build a social proof engine, a scalable, systematic process for capturing provider stories, video testimonials, written case studies – and working closely with cross functional partners to amplify across marketing channels, sales motions, etc.
• Measure constantly: track what drives engagement depth vs. passive consumption, and reallocate toward the content and channels that move providers from audience to participant

You’d be a great fit if you..

• You've built and scaled a digital community with business results to show for it — not just engagement metrics, but outcomes
• You’ve designed and produced events (in-person and virtual) that created genuine belonging and loyalty, not just attendance
• You’ve stood up an ambassador or advocacy program and can speak to how you converted fans into advocates and advocates into a growth channel
• You think of community as a relationship engine and hold yourself accountable to business outcomes, not vanity metrics
• You believe content and community belong together — and you have strong opinions about format, channel fit, and what's worth a busy professional's time

Compensation and Benefits

The expected base pay range for this position is $180,000 - $225,000 based on a variety of factors including qualifications, experience, and geographic location.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility reimbursement and membership
• 13 paid holidays + company holiday break
• Flexible PTO
• EAP
• Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Headway participates in E-Verify.