Senior Manager, Programs & Event Design

Snowflake; Menlo Park (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Snowflake is seeking a Senior Manager, Programs and Event Design to lead brand events, campaigns and programs, bringing the Snowflake identity to life across channels.

You will guide a small team of designers, partner with cross-functional teams, and drive production-ready assets from concept to delivery in a fast-paced environment. This hybrid role is based in Menlo Park with collaboration across Dublin CA, reflecting Snowflake’s flexible work approach.

Qualifications

• 10+ years of creative design experience in agency, studio, or internal team.
• Conceptual thinker able to create original graphics and production-ready files.
• Strong visual storytelling through color, typography and composition.
• Experience designing large-scale live events with stages and booths.
• Proven ability to manage multiple projects and meet deadlines.
• Excellent communication and collaboration with diverse stakeholders.
• Detail-oriented with pixel-perfect design results.
• Outstanding written and verbal communication; portfolio required.

Responsibilities

• Lead the Brand Design team and drive a unified brand identity across assets.
• Develop concepts with partners and deliver across channels on time and brief.
• Collaborate with copywriters, demand gen, events, and product marketing.
• Produce assets for demand gen, product marketing, landing pages, and more.
• Oversee digital and print design from concept to delivery.
• Ensure alignment with brand standards and visual style guidelines.
• Stay current on trends and advise on digital processes and tech.
• Identify efficiency improvements in design workflows, including AI tools.

Skills

Brand design leadership

Conceptual design thinking

Visual storytelling

Live events design

Project management

Cross-functional collaboration

Communication skills

Attention to detail

Education

Bachelor degree in Art/Graphic Design

Tools

Adobe Creative Suite

Figma

PowerPoint

AI-assisted design workflows

Wrike

Canva

Workfront

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

WHO WE ARE

Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.

WHO YOU ARE

As Senior Manager, Programs and Event Design, you will be responsible for driving Snowflake's events, campaigns and programs, bringing the brand to life.

We are looking for a hands-on design leader to join our Brand Design team. The ideal candidate is a master of the craft with a high attention to detail, who can take an idea from first sketch to production-ready files and guide a team doing the same. The work spans event identities and kits of parts, keynote and stage environments, booths and activations, signage and print, digital promotional banners, and the campaign artwork that other teams build from. You will have a systems-orientation to your work, bringing to life beautiful and sustainable designs that can adapt to many different outputs with consistency and unique brand ownership.

You are a collaborative and adaptable creative, leading a small and growing team of designers while also working with the broader team across the Brand & Creative department.

You must be someone who is a self-starter with a can-do attitude. A designer who loves design exploration but also thrives with fast paced environments. You are able to manage your own projects in a timely manner, work with internal and external partners, and are able to present your work to stakeholders and explain your design thinking. You will create your work with a high attention to detail and craft.

This role reports into the Brand Design function and will be based in the Menlo Park, CA office.

WHAT YOU’LL DO

• Work within the Brand Design team which is responsible for the creative and art direction of the company, driving a unified brand identity across diverse marketing assets
• Lead, develop and grow a team of talented Brand Designers
• Work with creative partners to develop concepts and designs that can be executed across all channels, ensuring deliverables are on time and on brief
• Engage collaboratively across marketing with copywriters, demand gen, field, events, content, customer, and product marketing to brainstorm ideas that engage Snowflake customers and prospects to drive purchase intent
• Deliver on a wide-range of projects including demand generation and product marketing assets, landing pages, infographics, guides/eBooks, social media campaigns, event spaces, sales tools, partnerships, advertising and other go-to-market assets that drive visibility for and interest in Snowflake
• Develop and oversee digital and print design projects from concept to delivery, ensuring assets support design principles and best practices, and follow corporate standards related to visual style and branding guidelines
• Accomplish all identified project goals for visual design, brand strategy and user experience
• Stay current on industry trends and inform creative partners on digital processes, technologies, trends, and potential opportunities to accomplish seamless customer experience
• Help to identify and implement efficiency improvements for design processes through use of in-house AI tools

WHAT YOU’LL HAVE

• 10+ years creative expertise in design at an agency, design studio or internal marketing team
• Must be a conceptual design thinker, able to develop concepts and original graphics and be comfortable taking your designs to production-ready files
• Deep understanding of design theory with excellent skills in visual storytelling through color, image, typography, composition
• Experience designing large-scale live events, including stages, environments and booths
• Track record of impact in a fast-paced environment, juggling multiple projects, meeting deadlines, and maintaining high-quality design output
• Strong communication and collaboration skills; capable of working seamlessly within a team and with various stakeholders to meet deadlines
• Detail-oriented approach to design, ensuring pixel-perfect visuals when developing simple and elegant design solutions to solve complex design problems
• Exceptional written and oral communication skills
• You are fearless, boundlessly creative and relentlessly attentive to detail
• Comfortable with adopting new technologies and you consider yourself technically-inclined
• Must have an online portfolio and clearly able to discuss your role on each project

PREFERRED SKILLS AND EDUCATION

• Proven experience with over 10 years working in creative design field
• Expert knowledge of industry-standard Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Figma, PowerPoint
• Experience using AI-assisted design workflows to speed up production, such as resizing, versioning and banner variants
• Experience with Wrike, Canva, and Workfront is a plus

• Bachelor degree in Art, Graphic Design, Marketing Communications, or similar discipline
• Will accept any suitable combination of education, experience, or training

LET’S DO THIS!

The Snowflake Brand & Creative team is a tight-knit, dynamic group of creators and makers who are responsible for shaping the future of the Snowflake brand. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. If you want to play a part in creating this global iconic brand, we want to hear from you!

This is a hybrid role, with a dedicated three days in the Menlo Park and/or Dublin CA offices.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?