Senior Manager, Programmatic & Paid Search User Acquisition Atlanta, Georgia, United States

PrizePicks; Plum (Allegheny County); Remote; USD 100,000 - 150,000; Full time

Job summary

PrizePicks, a leading platform in Daily Fantasy Sports, is seeking a Senior Manager for Programmatic & Paid Search User Acquisition. This role involves managing significant acquisition budgets, driving growth through strategic campaigns, and collaborating with cross-functional teams. Ideal candidates will have extensive experience in digital marketing and a strong analytical background.

Benefits

401(k) plan with company match

Annual bonus

Flexible PTO

16-week paid parental leave

Workplace flexibility

Company equipment provided

Annual performance reviews

Qualifications

• 6+ years of experience in digital performance marketing.
• Experience managing 7-figure budgets.
• Strong understanding of attribution and LTV modeling.

Responsibilities

• Oversee acquisition budgets across various platforms.
• Drive customer acquisition through channel experimentation.
• Implement tracking systems for campaign effectiveness.

Skills

Digital performance marketing

Analytical skills

Campaign management

Budget management

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Tableau

AppsFlyer

Job description

Senior Manager, Programmatic & Paid Search User Acquisition

Atlanta, Georgia, United States

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

About the Role

PrizePicks is seeking a highly analytical and hands-on Senior Manager, Programmatic & Search to lead acquisition efforts across key performance channels including Apple Ads, Google Ads, and mobile programmatic platforms. This role will own both strategy and execution across a growing portfolio of mobile-first acquisition channels, helping drive new user growth efficiently and at scale.

You’ll manage multi-million dollar budgets across multiple platforms, working in close partnership with our SEO/ASO, Creative, Analytics, and Product teams, as well as external agency partners. We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.

What You'll Do

• Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)
• Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
• Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team
• Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
• Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
• Mentor and manage one direct report while contributing to broader team-wide initiatives

What We're Looking For

• 6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic
• Experience owning a 7-figure+ annual performance budget
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
• Hands-on experience managing DSPs and programmatic partners utilizing various ad buy and optimization strategies including CPT, CPA/CAC, AEO, and ROAS
• Understanding of creative best practices and creative ad types that can maximize performance on a per channel basis
• Familiarity with ASO/SEO strategy and how it connects to paid search performance
• Proficiency in performance analytics and tools (Tableau, AppsFlyer, etc.)
• Collaborative, curious, and highly organized — able to lead initiatives and operate independently in a fast-paced team
• Strong communication skills and experience presenting to executive stakeholders
• Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:

• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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