Senior Manager, Programmatic

Publicis Commerce; Atlanta (GA); Hybrid; USD 97,000 - 156,000; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption assistance

Employee assistance

Tuition assistance

Paid time off

Flexible working

Work Your World

Matching gifts

BRGs

Job summary

Publicis Commerce is seeking a Senior Manager, Programmatic to lead activation across The Trade Desk, DV360, Amazon DSP, and other DSPs. The role requires 5+ years in programmatic advertising and a hands-on, strategic approach to media planning, optimization, and reporting.

Hybrid work eligible for those near Atlanta, Chicago, or New York. The successful candidate will mentor Managers and Specialists, develop audience strategies, and collaborate with senior leaders to align with client

Qualifications

• 5+ years of experience in programmatic advertising.
• Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance-based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Self-starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.
• Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.

Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best‑in‑class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands‑on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
• Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager

Skills

Programmatic Advertising

DSP Platforms

Leadership

Stakeholder Communication

Excel

Campaign Optimization

Audience Targeting

Strategic Thinking

Mentoring

Client Presentations

Tools

The Trade Desk

DV360

Amazon DSP

Job description

Company Description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Company Description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Responsibilities

We’re looking for a Senior Manager, Programmatic. Experience with platforms such as The Trade Desk, Walmart DSP, Amazon DSP, or other demand-side platforms is required.

Candidates must reside in a commutable distance to our Atlanta, Chicago or New York office for a hybrid work schedule.

Primary Responsibilities

• Own and develop programmatic media activation strategy and oversee teammates to build and flawlessly execute best‑in‑class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands‑on setup, management, optimization, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refine overall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations and performance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to align programmatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, while leading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting across programmatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, and adherence to best practices.
• Deliver high-quality insights and strategic recommendations based on client objectives, media strategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager

Skillsets Required

• 5+ years of experience in programmatic advertising
• Hands‑on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance‑based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, and internal teams.
• Self‑starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.
• Strong storytelling skills in client presentations, with a focus on business strategy and client motivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/27/2026.