Senior Manager, Programmatic

UNAVAILABLE; Atlanta (GA); Hybrid; USD 97,000 - 156,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption

Wellness programs

Tuition Assistance

Job summary

Publicis Commerce is seeking a seasoned programmatic advertising leader to own activation strategy across multiple DSPs and to mentor a growing team. You will direct hands-on setup, optimization, and reporting while shaping audience segmentation and bidding strategies in alignment with client goals.

The role requires strong communication, analytical rigor, and a proactive, leadership mindset to drive impactful media campaigns across platforms.

Qualifications

• 5+ years of experience in programmatic advertising.
• Hands-on experience with media buying in DSPs such as The Trade Desk, DV360, Amazon DSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written).
• Owner/lead mentality with willingness to roll up sleeves.
• Exceptional Excel skills (Pivot Tables, VLOOKUPs).
• Proactive campaign monitoring, optimization, and performance-based reporting.

Responsibilities

• Own and develop programmatic activation strategy across DSPs.
• Direct and train Managers and Specialists on setup, management, optimization, and reporting.
• Lead audience segmentation, inventory selection, bidding strategies, and activation plans.
• Collaborate with Director to improve daily/weekly optimizations across platforms.

Skills

Programmatic strategy

DSP platforms

Team leadership

Excel advanced

Campaign optimization

Data interpretation

Tools

The Trade Desk

DV360

Amazon DSP

Job description

Company Description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Responsibilities

Candidates must reside in a commutable distance to our Atlanta, Chicago or New York office for a hybrid work schedule.

PRIMARY RESPONSIBILITIES:

• Own and develop programmatic media activation strategy and oversee teammates to build andflawlessly execute best-in-class campaigns across DSPs.
• Direct and train Managers and Specialists on best practices for hands‑on setup, management, optimisation, and reporting of programmatic campaigns.
• Lead strategy on audience segmentation, inventory selection, bidding strategies, and refineoverall activation plans based on client objectives and platform capabilities.
• Collaborate with the Director to evolve processes that improve daily and weekly optimizations andperformance across a variety of platforms and clients.
• Create and present strategic media plans and collaborate with senior internal leaders to alignprogrammatic strategy with broader commerce goals.
• Support development of holistic media strategy, client media mix, and budget allocations, whileleading Managers and Specialists in executing tactics that support the strategy.
• Maintain oversight of campaign setup, performance, optimization, and reporting acrossprogrammatic platforms.
• Lead, manage, mentor, and scale the skillsets of the team in workflow, training, development, andadherence to best practices.
• Deliver high-quality insights and strategic recommendations based on client objectives, mediastrategy, and campaign results.
• Reports to Director, Programmatic; direct reports include Programmatic Manager

SKILLSETS REQUIRED:

• 5+ years of experience in programmatic advertising
• Hands‑on experience with media buying in DSPs such as The Trade Desk, DV360, AmazonDSP, or similar platforms.
• Confident presenter and persuasive communicator (verbal and written) of complex information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills (Pivot Tables, VLOOKUPs, etc.).
• Proactive campaign monitoring, optimization, and performance‑based reporting.
• Experience with audience targeting, contextual strategies, and inventory curation.
• Strong attention to detail and ability to manage multiple priorities across clients, vendors, andinternal teams.
• Self‑starter with a passion for digital media and commerce.
• Strategic thinker with a creative approach to solving complex challenges.
• Collaborative team player who can challenge peers and clients constructively.
• Experience managing and mentoring direct reports, empowering them to grow into strategic roles.
• Strong storytelling skills in client presentations, with a focus on business strategy and clientmotivations.
• Ability to operate independently with polished, strategic deliverables.
• Skilled in handling client objections and refining recommendations to align with client goals.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/27/2026.