Senior Manager, Product Marketing – PAR Engagement

PAR Technology; Village of New Hartford (NY); Remote; USD 130,000 - 149,000; Full time

Job summary

PAR Technology is seeking a Senior Manager for Product Marketing to lead the go-to-market strategy for its Engagement Cloud, overseeing a team and engaging with cross-functional partners. This key strategic role involves defining market positioning and driving customer engagement solutions that cater to the restaurant and retail sectors.

Qualifications

• 8+ years in product marketing or similar GTM roles.
• 2+ years managing direct reports.
• Strong communicator with executive presence.

Responsibilities

• Lead a team of Product Marketing Managers.
• Define compelling messaging for products.
• Own product launches and collaborate across teams.

Skills

Product marketing

Customer engagement tools

B2B SaaS launch experience

Data-driven positioning

Cross-functional leadership

Job description

Senior Manager, Product Marketing – PAR Engagement

Join to apply for the Senior Manager, Product Marketing – PAR Engagement role at PAR Technology

Senior Manager, Product Marketing – PAR Engagement

3 days ago Be among the first 25 applicants

Join to apply for the Senior Manager, Product Marketing – PAR Engagement role at PAR Technology

Get AI-powered advice on this job and more exclusive features.

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description

PAR is seeking a Senior Manager, Product Marketing to lead the go-to-market strategy for our Engagement Cloud—an integrated suite that includes loyalty, offer management, messaging, digital wallets, and guest data capabilities. This role is both strategic and hands-on, leading a team of Product Marketing Managers and working cross-functionally to define messaging, drive growth, and bring innovative customer engagement products to market. You’ll serve as a key voice in defining market differentiation and aligning internal teams to drive product success.

Position Location:

Remote (U.S.-based) | Full-time

Reports To

Director of Marketing

What We’re Looking For

Qualifications & Skills:

• 8+ years in product marketing or similar GTM roles, with 2+ years managing direct reports.
• Deep knowledge of customer engagement tools (e.g., loyalty, messaging, personalization, CDPs).
• Experience launching B2B SaaS products in restaurant, retail, or similar verticals.
• Strong ability to translate complex product functionality into differentiated messaging.
• Data-driven approach to positioning, pricing, and roadmap prioritization.
• Confident communicator with strong executive presence and storytelling abilities.
• Proven ability to lead cross-functional efforts in a fast-paced, matrixed environment.
• Empathetic people leader with a passion for building, coaching, and mentoring high-performing teams.
  
  

Additional Skills

• Experience marketing B2B2C platforms or products.
• Exposure to product-led growth and/or account-based marketing strategies.
• Experience collaborating with third-party ecosystems or marketplaces.
  
  

Unleash your potential: What you will be doing and owning:

• Lead a team of Product Marketing Managers supporting the Engagement Cloud portfolio.
• Define and refine clear, compelling messaging for products including loyalty, offers, digital wallets, and guest data.
• Serve as the voice of the customer—gather insights from sales, customers, and market trends to guide product roadmap and GTM.
• Own product launches from strategy through execution, partnering with Product, Sales, Enablement, and Customer Experience.
• Shape pricing, packaging, and promotional strategies in collaboration with Product, Finance, and Account Management.
• Represent the Engagement Cloud in executive settings, offering insights that guide long-term investment and innovation.
• Help evolve our product marketing strategy as the portfolio scales and new verticals emerge.
  
  

Interview Process

• Interview #1: Phone Screen with Talent Acquisition Team
• Interview #2: Video interview with the Hiring Manager (via MS Teams)
• Interview #3: Video interview with the Sr. Director, Marketing & Strategy Services (via MS Teams)
• Interview #4: Video interview with the Team (via MS Teams)
  
  

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact [e-mail]. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.

Compensation Range: $130K - $149K

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at PAR Technology by 2x

Sign in to set job alerts for “Senior Product Marketing Manager” roles.

Sr. Director, Global Marketing Operations - HOKA

New York, United States $200,000 - $230,000 1 month ago

New York, United States $134,000 - $167,500 3 days ago

New York, United States $110,000 - $165,000 1 month ago

New York, United States $50,000 - $250,000 1 week ago

New York, United States
$50,000.00
-
$250,000.00
2 days ago

New York, United States
$114,200.00
-
$212,000.00
7 months ago

New York, United States
$163,000.00
-
$228,000.00
2 weeks ago

New York, United States $119,000 - $140,000 2 weeks ago

New York, United States $115,000 - $145,000 2 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.