Senior Manager, Plan Sponsor (B2B Marketing)

Transamerica; United States; On-site; USD 120,000 - 135,000; Full time

Job summary

A leading financial services company seeks a Senior Manager for their B2B Marketing team. This position is responsible for designing and implementing marketing strategies to enhance engagement with financial professionals while driving the sales of retirement products. Ideal candidates will have extensive experience in marketing and project management within financial services.

Benefits

401k Match

Medical Insurance

Paid Time Off

Employee Stock Purchase Plan

Qualifications

• Bachelor's degree in marketing or related field preferred.
• Eight years of marketing experience required.
• Five years in financial services marketing preferred.

Responsibilities

• Design and implement marketing campaign strategies.
• Oversee teams in multiple complex campaigns.
• Collaborate with cross-functional leaders for operational excellence.

Skills

Analytical skills

Project management

Excellent communication

Creative thinking

Education

Bachelor’s degree in marketing, business, communications

Tools

CRM

Salesforce Marketing Cloud

Job description

Join to apply for the Senior Manager, Plan Sponsor (B2B Marketing) role at Transamerica

Join to apply for the Senior Manager, Plan Sponsor (B2B Marketing) role at Transamerica

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Job Family

Marketing - General

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.



Who We Are



We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

What We Do

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.

Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com.

Job Description Summary

Design and implement marketing campaign strategies to promote the sale of company products and services in retirement. Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions.

Job Description

• Responsibilities
• Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
• Oversee teams in the design, build and implementation of multiple complex and concurrent campaigns.
• Participate in the development of short term marketing strategies.
• Review addressable market to define target audiences, and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.
• Assist with program budgets.
  
  

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Eight years of marketing communications, digital marketing, or project management experience
• Five years of marketing experience in financial services or a related industry
• Two years of experience managing a team or projects/processes
• Thorough understanding of traditional and digital platforms
• Broad experience developing and executing digital campaigns and complex projects
• Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms
• Analytical and decision-making skills to identify and prioritize critical issues
• Excellent communication skills to articulate results to diverse audiences
• Creative thinker
• Organizational skills to manage multiple projects in a fast-paced environment
  
  

Preferred Qualifications

• Intermediary or institutional experience
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Experience in change management
• FINRA Series 7 (for roles supporting mutual funds)
  
  

Working Conditions

• Office environment
  
  

The Salary for this position generally ranges between $120,000-$135,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits

• Competitive Pay
• Bonus for Eligible Employees
  
  

Benefits Package

• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities
  
  

Health and Work/Life Balance Benefits

• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• College Coach Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs
  
  

Inclusion & Diversity



We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.



To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.



Giving Back



We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.



Transamerica’s Parent Company

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

• As of December 31, 2023

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Insurance and Financial Services

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