Senior Manager, Pharmacy Choice Marketing

CVSHealth; Woonsocket (RI); On-site; USD 83,000 - 183,000; Full time

Job summary

CVS Health is seeking a strategic and tactically strong marketing leader to execute Pharmacy Choice initiatives, including affordability programs and paid search, to drive patient access and growth.

The Senior Manager will lead strategy and execution across channels, manage paid search programs, and oversee budget stewardship, partnering with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, and Pharmacy Operations to launch programs on time and within budget.

Qualifications

• 4+ years of marketing experience executing integrated marketing, paid media, or digital programs.
• Experience managing paid search campaigns and working with media agencies.
• Strong analytical skills with data-driven decision making.
• Experience forecasting spend, tracking performance, and optimizing investments.
• Proven ability to lead complex cross-functional initiatives and manage multiple workstreams.

Responsibilities

• Lead strategy and execution of Pharmacy Choice marketing initiatives, including Rx goodwill and affordability campaigns.
• Partner with Media, Creative, Digital, Analytics, Store Experience, Pharmacy Operations, Legal, Compliance, and agencies.
• Develop patient-facing marketing campaigns, channel activation, and in-store/digital experiences.
• Manage and optimize paid search strategies, keyword strategies, bidding, and measurement.
• Own program performance, forecasting, spend tracking, reconciliation, KPI reporting, and optimization.

Skills

Marketing strategy

Paid search

Analytics

Budget management

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At CVS Health, we are a purpose-driven health care innovation company committed to making health care more affordable and accessible for the patients we serve. We're seeking a strategic and tactically strong marketing leader to execute programs that drive Pharmacy Choice for patients.

This role is ideal for a marketer who thrives on turning strategy into flawless, measurable execution across a variety of initiatives, including paid search, affordability programs, and patient-facing goodwill efforts. Reporting to the Lead Director, Rx Growth Strategic Marketing, the Senior Manager will lead strategy and execution across key Pharmacy Choice initiatives, manage the paid search program supporting Rx growth efforts, and oversee budget stewardship across the portfolio. This individual will partner closely with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, and Pharmacy Operations to ensure programs launch on time, on budget, and deliver measurable impact for patients and the business.

Key Responsibilities

• Lead the strategy and execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability and savings campaigns, and paid search efforts, ensuring alignment with enterprise growth objectives and patient needs

• Partner cross-functionally with Media, Creative, Digital, Analytics, Store Experience, Pharmacy Operations, Legal, Compliance, and agency partners to translate strategic priorities into actionable marketing plans, manage execution timelines, identify risks, and ensure successful program launches across channels

• Develop and execute patient-facing marketing campaigns and messaging, including creative briefs, channel activation, in-store and digital experiences, and field readiness efforts that build trust, improve access to care, and communicate prescription affordability solutions

• Manage and optimize paid search and emerging search strategies, collaborating with media partners to refine keyword strategies, bidding approaches, ad copy, and performance measurement to drive engagement, conversion, and ROI

• Own program performance and budget stewardship, including forecasting, spend tracking, reconciliation, KPI reporting, compliance review, and optimization recommendations to maximize marketing effectiveness and investment efficiency

Required Qualifications

• 4+ years of marketing experience with a proven track record executing integrated marketing, paid media, paid search, or digital marketing programs, preferably within healthcare, retail, consumer marketing, or another highly regulated industry

• Experience managing paid search campaigns and partnering with media agencies to develop, optimize, and measure performance-driven marketing strategies

• Strong analytical and business acumen, with the ability to leverage data, marketing analytics, and reporting tools to generate actionable insights and improve business outcomes

• Experience managing budgets, forecasting spend, tracking performance against plan, and making investment recommendations to maximize marketing effectiveness

• Demonstrated success leading complex cross-functional initiatives and managing multiple workstreams simultaneously, supported by strong project management, stakeholder management, and communication skills

Preferred Qualifications

• 6+ years of marketing experience with a strong foundation in healthcare, retail, or consumer marketing

• Experience supporting patient affordability, savings, access, or health care consumer engagement programs

• Familiarity with AI-enabled marketing, search, and emerging digital media tool

• MBA

Education

• Bachelor’s degree in Marketing, Business, or related field

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 09/03/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.