Senior Manager, Performance Marketing Growth

Evolve; United States; Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

401k with employer match

Equity program

Generous PTO and holidays

Parental leave

Job summary

Evolve is seeking a Senior Manager of Performance Marketing to own our paid acquisition end-to-end, managing a large eight-figure annual budget and shaping strategy across channels. This senior IC will rebuild the program in-house as we wind down external agencies, exploring new channels like Performance Max and connected TV.

You will lead data-driven decisions, forecast spend, and partner with creative teams, with a highly autonomous role on a small, high-ownership team.

Qualifications

• 7+ years in performance marketing or digital media buying.
• Hands-on ownership of paid search and paid social campaigns.
• Experience owning and scaling paid acquisition against CAC/CPA with eight-figure spend.
• Deep expertise in Google Ads and Meta platforms.
• Strategy setting for external media agency and in-house transition.
• Forecasting monthly spend and volume inputs for marketing plans.
• Strong analytical skills; interpret channel data without an analyst.
• Experience developing or executing paid creative strategy with teams.
• AI-native working style; familiarity with Claude for analysis.

Responsibilities

• Define channel strategy and budget across paid channels.
• Lead end-to-end paid acquisition initiatives.
• Rebuild programs in-house as agencies wind down.
• Experiment with new channels like Performance Max, connected TV, podcast, and direct mail.
• Operate as a senior IC on a small, high-ownership team.
• Influence through evidence rather than headcount.

Skills

Paid search

Paid social

Google Ads

Meta ads

Forecasting

SQL

Analytics tools

Creative testing

Claude AI

Tools

Claude AI

Job description

At Evolve, we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Why this role

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. Nearly every one of them arrives the same way: a search result, an ad, or a landing page, followed by a request for information and a conversation with our sales team. Paid media brings in the large majority of those homeowners, and it is the single largest marketing investment Evolve makes.

As Senior Manager of Performance Marketing, you’ll own Evolve’s paid acquisition program end-to-end — the channel mix, the budget, the campaigns, the creative strategy, and the agency relationships — against a monthly qualified-lead target and a cost per qualified lead the whole company watches. You’ll decide where an eight-figure annual media budget goes, and you’ll be in the platforms making those decisions yourself.

The timing matters. We’re winding down a search agency contract and bringing that work in-house, which means you’ll be rebuilding the program rather than inheriting a finished one. We’re also opening channels Evolve has never run - Performance Max, connected TV, podcast, and a larger direct mail program - so a meaningful part of the first year is zero-to-one work.

This is a senior individual-contributor role on a small, flat, high-ownership team. You’ll lead through evidence and influence rather than headcount.

The team

Growth owns Evolve’s owner-acquisition funnel from first impression to a signed agreement, across five programs: Attract, Convert, Launch, Nurture and Foundations. This role owns Attract. It’s a small team by design, which means less process, more surface area, and a direct line from your decisions to the company’s number.

What you’ll do

• Channel Strategy & Budget

What makes you a great fit

• • 7+ years in performance marketing or digital media buying, with significant hands-on ownership of paid search and paid social campaigns
  • Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
  • Deep platform expertise in Google Ads and/OR Meta - campaign structure, bidding, budget pacing, audience management, creative testing and optimization
  • Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
  • Ownership of forecasting - the monthly spend and volume inputs to a marketing plan, and the judgement to re-plan mid-month when delivery moves
  • Strong analytical skills - you’re comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions without waiting on an analyst
  • Experience developing or executing paid creative strategy - messaging, format, testing and analysis - in partnership with creative teams or agencies
  • AI-native working style - you already use tools like Claude for analysis, creative iteration and reporting; this is a baseline here, not a differentiator

Compensation

For this role compensation is based on a base plus department variable annual bonus. Our base salary is $160,000- $190,000.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you’re planning to move soon, please let us know, and we’ll be happy to review your application again.

California Applicant Privacy Policy | Evolve

How we reward Evolvers

We’re intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they’re more than perks—they’re investments in our customer-obsessed, high-performing team.

We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it’s helping you take care of your health, plan for the future, or celebrate life’s milestones, our offerings are designed to support you every step of the way.

• Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Time to Recharge: Generous PTO, RTO (for full‑time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• Growth Opportunities: World‑class onboarding programs, learning, and development resources to help you grow your impact.
• Connection: Employee Resource Groups celebrating our diverse communities at Evolve.

How we work together

With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We’ve cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we’re excited to see what you’ll bring as your authentic self.

Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.

EEO

At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. Evolve participates in e‑Verify for all positions.

If you have a disability or special need that requires accommodation at any point in the hiring process, please let your recruiter know.