Senior Manager Performance Marketing

Aldo Group International AG; Indiana (PA); On-site; USD 173,482 - 247,832; Full time

Benefits offered by this job

On-site gym

50% discount on VF brands

Subsidized canteen

Health and well-being initiatives

Job summary

VF Corporation is seeking a Senior Manager, Performance Marketing for The North Face EMEA, based in Stabio, Switzerland. You will drive the digital marketing strategy across CRM, SEO, paid search, shopping, and paid social to maximize ROI and ROAS across multiple markets.

You will lead agencies, manage cross-functional teams, and own CRM/CDP programs to grow loyalty, while building real-time dashboards and ensuring campaign consistency from awareness to conversion.

Qualifications

• 7+ years of performance marketing leadership for a brand with multi-market reach.
• Proven success in SEO, PPC, paid social, affiliates, CRM and CDP.
• Mastery of GA4, Google Ads, Meta Business Manager and Google Search Console.
• Strong fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM).
• Excellent stakeholder management and executive presentation skills.
• Professional English; additional European language is a plus.

Responsibilities

• Design and execute performance-marketing strategy across channels to hit objectives.
• Define, track KPIs (ROAS, CAC, LTV) and present insights to senior stakeholders.
• Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates).
• Translate segmentation data into channel-level tactics and journeys.
• Collaborate with Brand Communications to ensure consistent campaigns from awareness to conversion.
• Own CRM and CDP programmes to boost retention and loyalty growth.
• Execute test-and-learn culture with A/B and multivariate tests; validate with MMM.
• Collaborate with Merchandising/Content to craft assets for paid channels.
• Plan and manage digital-media budget; build real-time dashboards for decisions.
• Stay ahead of ad-tech/privacy shifts and share emerging best practices.

Skills

Performance marketing leadership

Multi-market experience

GA4 & analytics mastery

Google Ads & Meta Business Manager

Measurement & MMM

Stakeholder management

Fluent English

Tools

GA4

Google Ads

Meta Business Manager

Google Search Console

Excel/PowerPoint

Job description

Company Overview

VF Corporation, founded in 1899, is a global leader in the design, manufacture, marketing, and distribution of branded lifestyle apparel, footwear, and accessories. With a diversified portfolio that spans continents, product categories, consumer demographics, and sales channels, VF continues to thrive through powerful brands, innovative platforms, and a unified One VF approach that supports its brands and drives a winning company culture.

Role Overview

Senior Manager, Performance Marketing – The North Face EMEA

Based in Stabio, Switzerland, you will drive the digital marketing strategy and execution for The North Face across EMEA. This role is pivotal to the company’s growth by ensuring that The North Face DTC achieves its digital objectives and maximizes return on investment.

Key Responsibilities

• Design and deliver performance‑marketing strategy across CRM, SEO, paid search, shopping, and paid social, aligned with business and brand objectives.
• Define and track KPIs (ROAS, CAC, LTV, incrementality) and present actionable insights to senior stakeholders.
• Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximize efficiency and accelerate innovation.
• Translate consumer and audience segmentation data into channel‑level tactics and personalized journeys.
• Partner with Brand Communications to ensure campaign consistency from awareness to conversion; co‑author the integrated media plan.
• Own CRM and CDP programmes to boost retention and loyalty-member growth, working closely with the Loyalty team.
• Champion a test‑and‑learn culture—run A/B and multivariate tests on creative, copy, landing pages, and bidding strategies; validate impact with incrementality tools and MMM.
• Collaborate with Merchandising and Content to craft thumb‑stopping assets tailored to each paid channel, informed by performance insights.
• Plan, manage, and optimize digital‑media budget with Finance, ensuring every € drives measurable growth.
• Build and automate dashboards that surface real‑time results and empower rapid decision‑making.
• Stay ahead of ad‑tech, privacy, and platform shifts, sharing emerging best practices as the team’s resident expert.

Required Qualifications

• 7+ years leading performance marketing for a brand‑led, multi‑market business.
• Proven success across SEO, PPC, paid social, affiliates, CRM, and CDP.
• Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console, plus strong Excel/PowerPoint skills.
• Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing).
• Exceptional stakeholder management and presentation skills; ability to influence at all levels.
• Professional English fluency (additional European language is a plus).
• Proactive, organized, and comfortable balancing strategic vision with hands‑on execution.
• Demonstrated ability to lead agencies, inspire cross‑functional teams, and hit ambitious targets.

Benefits

• Opportunity to work with iconic lifestyle brands.
• Multi‑brand, multi‑country organization with clear career progression.
• International and challenging work culture.
• On‑site gym offering health and well‑being initiatives.
• 50% discount on all VF brands.
• Subsidized canteen and hot‑drink break areas.

EEO Statement

As an equal‑opportunity employer, we foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates diversity, allowing our associates to bring their authentic selves to work every day.