Senior Manager, Patient Engagement, Oncology

Flourish Research; Los Angeles (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with 100% employer match on the

4% contribute match

Tuition reimbursement

Parental leave

Employee referral program

Life insurance

Disability insurance

Generous PTO

Job summary

Flourish Research is expanding its oncology recruitment marketing function and seeks a Senior Manager, Patient Engagement, Oncology to lead end-to-end efforts across Valkyrie Los Angeles and Denver, plus Gen Med sites adding oncology. The role targets rapid enrollment through enhanced community engagement, digital campaigns, and testimonial programs.

Reporting to the VP, Patient Engagement and Marketing, you will own CRM strategy, partnerships with advocacy groups, and cross-site KPI reporting

Qualifications

• Experience in healthcare marketing and patient recruitment.
• Direct-response campaign experience, oncology preferred.
• Familiarity with regulatory environments for patient-facing materials.

Responsibilities

• Own oncology recruitment marketing plan across Flourish sites.
• Develop and run oncology testimonial program end to end.
• Lead cancer-specific community-building efforts with advocacy groups.
• Manage oncology database and CRM strategy in Salesforce.
• Oversee active digital patient identification campaigns (paid social, search, retargeting).
• Collaborate with Gen Med add-on sites to build oncology rosters and targeted ads.
• Define and report KPIs across pre- and post-award stages.
• Coordinate with site leadership, vendors, and compliance stakeholders.
• Manage agency relationships supporting recruitment marketing.

Skills

Healthcare marketing

Patient recruitment

Data-driven marketing

Stakeholder management

Written & verbal communication

Travel readiness

Education

Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field

Tools

Salesforce

Job description

About Flourish Research

Flourish Research is a clinical research site network of roughly 30 sites nationwide. Our Patient Engagement team owns community engagement, physician engagement, online and offline media, database strategy, and marketing technology infrastructure that drives patient recruitment across every therapeutic area we support. Valkyrie sites are owned by Flourish: some dedicated, others will be add-ons to existing GenMed sites.

Position Summary

Flourish Research is building a dedicated oncology recruitment marketing function and is hiring a Senior Manager, Patient Engagement, Oncology to own it end to end, reporting directly to the VP, Patient Engagement and Marketing. This role leads all oncology-specific patient recruitment marketing across two dedicated oncology sites (Valkyrie Los Angeles and Valkyrie Denver) and general medicine sites adding oncology as a new therapeutic area (starting with Ravenswood, Gainesville, and Walnut Creek).

Each site starts from a different baseline — LA runs on an established referring‑oncologist network with no existing digital, testimonial, or community infrastructure; Denver is building that same physician network; and the Gen Med sites already run generic pre‑launch digital ads and database building that need oncology‑specific targeting layered on top. The Senior Manager, Patient Engagement, Oncology is responsible for closing the specific gap at each site while building toward one organization‑wide standard: an identified, eligible patient enrolled within approximately 10 days.

Department: Patient Engagement / Marketing

Location: Hybrid - Los Angeles or West Coast preferred; approximately 20% in-office, plus periodic travel to Valkyrie LA, Valkyrie Denver, and Gen Med add‑on sites

Employment Type: Full-Time

Key Responsibilities

• Own execution of Flourish Research's oncology awareness and recruitment marketing plan for the Flourish sites.
• Develop and run the patient testimonial program end to end: sourcing, testimonial‑specific consent, IRB/sponsor review coordination, production, and multi‑channel distribution.
• Lead cancer‑specific community‑building efforts, including tumor‑type‑specific partnerships with advocacy organizations, survivorship programs, and infusion centers.
• Own the oncology database and CRM strategy in Salesforce — tagging by tumor type, source channel, and eligibility recency, and resolving how Salesforce and EMR data work together.
• Manage active digital patient identification campaigns for Valkyrie LA's live studies, including paid social, search, retargeting, and online pre‑screen intake.
• Partner with the Gen Med add‑on sites to build oncology patient rosters from existing records, introduce cancer‑specific intake and health‑questionnaire questions, and layer oncology targeting onto each site's already‑running generic digital ads.
• Define and report on KPIs across both pre‑award (community touchpoints, database growth, testimonial engagement) and post‑award (cost per qualified lead, conversion rates, time from identified patient to enrollment).
• Coordinate cross‑functionally with site leadership and physician champions, vendor management, marketing technology, and legal/compliance/IRB stakeholders.
• Manage agency and vendor relationships supporting oncology recruitment marketing execution.

Minimum Requirements

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field.
• 5-6 years of experience in healthcare marketing, patient recruitment, or clinical trial marketing.
• Background in direct‑response marketing — ideally applied to oncology patient engagement — with a strong grasp of performance‑driven campaign strategy brand awareness, and community development. [LC2]
• Experience with oncology or other complex therapeutic area recruitment is required.
• Working familiarity with the clinical trial regulatory environment, including IRB review and consent processes for patient‑facing materials.
• Hands‑on experience with CRM platforms (Salesforce preferred), digital/paid media, offline media, community engagement/awareness, Advocacy groups, and testimonial or patient‑story content production.
• Strong stakeholder management skills, with the ability to work effectively with physicians, site leadership, and executive stakeholders.
• Data‑driven approach to marketing, with experience defining and tracking KPIs across multiple sites or programs.
• Excellent written and verbal communication skills.
• Willingness to travel regularly to Valkyrie LA, Valkyrie Denver, and the Gen Med add‑on sites.

• Health, dental, and vision insurance plans, 401(k) with a 100% employer match on the first 4% of employee contributions, tuition reimbursement, parental leave, employee referral program, employee assistance program, life insurance, disability insurance, and a generous PTO plan covering vacation, sick, personal days and 8 paid holidays.

Flourish Research is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, sex, (including pregnancy and gender identity), citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, physical or mental disability, genetic information, marital status, veteran status, political affiliation, or any other factor protected by law. Flourish Researchcomplies withthe lawregardingreasonable accommodation for handicapped and disabled employees.