Senior Manager, Paid Search & App (Remote)

Media.monks; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading digital agency in New York is seeking a Paid App Advertising Specialist to manage strategies across various platforms including Apple, Google, and Meta. The role requires solid experience in mobile measurement and a passion for client relationships. The ideal candidate will thrive in an agile environment and contribute to innovative app strategies, while leading multiple clients towards achieving their business goals. The position offers a competitive salary within a diverse and inclusive workplace.

Benefits

Full coverage medical, dental, and vision insurance

Generous PTO and company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance

Career growth opportunities

Qualifications

• At least 3 years of experience in acquisition marketing and/or paid performance media.
• Experience leading strategy across Meta, Google App, and Apple Search Ads.
• Proven track record of increasing in-app lifetime value.

Responsibilities

• Serve as the paid app lead for multiple clients, guiding app account strategy.
• Lead client calls and make recommendations for account optimizations.
• Conduct app strategy audits and present findings to clients.

Skills

Paid app advertising

Mobile measurement

Client relationship management

KPI improvement

Leadership

Tools

SA360

Google Ads

Apple Search Ads

Meta Ads

Job description

About the Role

We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency who is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability.

If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients we want to hear from you!

Responsibilities

• Client & Revenue Oversight
• Serve as the paid app lead for 2-4 MM clients, for which you will guide overall app account strategy, execute campaign builds, and implement optimizations inclusive of pacing, bid and budget changes, creative swaps, audience targeting etc.
• Have experience and comfort managing budgets over $3MM quarterly annually
• Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning
• Make recommendations and optimizations for accounts utilizing MMP insights to improve performance toward clients’ goals
• Conduct app strategy audits and present findings to clients
• Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from our growth and media channel leads.
• Thought Leadership
• Help manage agency vendor relationships with all of our dedicated core app networks and mobile measurement partners
• Work with leadership to help guide agency POV and strategy for navigating iOS 14 and future privacy changes
• Share app market research insights with the AS organization, utilizing app intelligence and agency partnerships
• In partnership with our internal creative team, develop best practices for app creative
• Opportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and on our internal slack channels
• Build client-facing in-app analytics dashboards with technical support from our Analytics team

About You

The essentials:

• At least 3 years of experience in acquisition marketing and/or paid performance media
• Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform
• Experience in a client-facing role
• Comfortable working in an agile environment
• Ability to handle multiple workstreams in tandem
• Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, must have experience optimizing beyond just app acquisition (in-app events and user quality)
• Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io etc.)
• POV on iOS 14 and upcoming Android privacy changes and how we can navigate tracking with these changes is preferred
• Ability to guide tracking recommendations and in-app event taxonomy for clients
• Experience working with app intelligence and conducting app market research is a plus
• Experience in SA360 or Skai a plus
• Managing app campaigns internationally a plus

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

#LI-HP1

What We Offer

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth.

Salary Range$80,000—$120,000 USD

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions\' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

Interested?

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Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.