Senior Manager, Paid Search & App (Remote)

Media.monks; Atlanta (GA); Remote; USD 80,000 - 97,000; Full time

Job summary

A leading digital marketing agency in Atlanta is seeking an experienced professional to manage paid app advertising for major clients. The ideal candidate will lead app strategy, conduct audits, and ensure optimal campaign performance. This position requires expertise in mobile advertising platforms and a proven track record in acquisition marketing. The company values diversity and offers a dynamic work environment.

Benefits

Full coverage medical, dental, and vision insurance

Generous PTO and company-wide holidays

401k with company contribution

Paid parental leave

Emphasis on work-life balance

Qualifications

• Minimum 3 years of experience in acquisition marketing or paid performance media.
• Experience in a client-facing role managing budgets over $3MM quarterly.
• Knowledge of mobile measurement partners and privacy changes.

Responsibilities

• Drive app strategy and performance for several major clients.
• Conduct audits and present findings to clients.
• Develop best practices with the internal creative team for app creative.

Skills

Acquisition marketing

Client management

Performance optimization

Cross-platform strategy

Agile environment adaptability

Tools

Meta (Facebook)

Google App Campaigns

ASA (Apple Search Ads)

SDKs (Firebase, AppsFlyer, etc.)

Job description

About the Role

We are looking for someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency that is a leader in performance and AI. The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability.

If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients we want to hear from you!

Responsibilities

• Client & Revenue Oversight
• Serve as the paid app lead for 2-4 MM clients, guiding overall app account strategy, executing campaign builds, and implementing optimizations including pacing, bid and budget changes, creative swaps, audience targeting, etc.
• Experience managing budgets over $3MM quarterly
• Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning
• Make recommendations and optimizations for accounts utilizing MMP insights to improve performance toward clients’ goals
• Conduct app strategy audits and present findings to clients
• Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from growth and media channel leads
• Thought Leadership
• Help manage agency vendor relationships with core app networks and mobile measurement partners
• Guide agency POV and strategy for navigating iOS 14 and future privacy changes
• Share app market research insights with the AS organization, utilizing app intelligence and agency partnerships
• In partnership with internal creative team, develop best practices for app creative
• Opportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and internal channels
• Build client-facing in-app analytics dashboards with support from our Analytics team

About You

The essentials

• At least 3 years of experience in acquisition marketing and/or paid performance media
• Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform
• Experience in a client-facing role
• Comfortable working in an agile environment
• Ability to handle multiple workstreams in tandem
• Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, including in-app events and user quality
• Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io, etc.)
• POV on iOS 14 and upcoming Android privacy changes and how to navigate tracking with these changes is preferred
• Ability to guide tracking recommendations and in-app event taxonomy for clients
• Experience with app intelligence and app market research is a plus
• Experience in SA360 or Skai is a plus
• Managing app campaigns internationally is a plus

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

#LI-HP1

What We Offer

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range$80,000—$97,000 USD

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions\' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity. We welcome and encourage qualified applicants from all backgrounds who are excited to contribute to our mission.

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