Senior Manager, Paid Search

DEPT®; United States; Remote; USD 73,900 - 110,000; Full time

Benefits offered by this job

Healthcare, Dental, and Vision coverage

401k plan with matching

PTO

Paid Company Holidays

Parental Leave

Job summary

A digital marketing agency is seeking a Senior Manager for Paid Search, fully remote. The ideal candidate will have at least 4 years of experience in paid search, strong analytical skills, and the ability to manage client portfolios while achieving their performance goals. This role requires a hands-on approach in managing paid media strategies and leading a small team. Competitive salary and benefits are offered.

Qualifications

• Minimum of 4 years of paid search experience.
• Experience across Google network types, including app campaigns.
• Strong analytical and reporting skills; proficient in Excel.

Responsibilities

• Maintaining an understanding of primary paid media channels.
• Driving account strategy to meet client efficiency and growth goals.
• Managing the performance of client portfolios to meet targets.

Skills

Paid search experience

Budgeting

Bidding methods

A/B testing

Analytical skills

Reporting skills

Google Ads

Microsoft Ads

Communication skills

Tools

Excel

Job description

Overview

Senior Manager, Paid Search at DEPT. This is a fully remote position; you must be willing to work CST hours.

About DEPT

We are pioneers at heart, leaning forward to create tomorrow. We were born digital and are a new model of agency with a deep skillset in tech and marketing. We hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to provide global tools and opportunities, while small enough to invest in your growth and autonomy.

Job Responsibilities

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – Google Ads and Microsoft Ads
• Driving account strategy geared toward achieving or exceeding client efficiency and growth goals
• Developing and executing appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets
• Quantifying and prioritizing initiatives with the greatest impact on account performance
• Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs
• Managing the performance of designated client portfolios to meet client performance goals and budgets
• Writing, reviewing, and ensuring agendas meet client needs for status calls and management updates
• Leading client calls, discussing completed projects, performance, and planned initiatives/long-term optimization strategy
• Ensuring all account management efforts go through a QA process and are delivered error-free
• Owning the relationship between DEPT and dedicated platform reps (e.g., Google, LinkedIn); collaborating to identify and vet new opportunities while maintaining platform best practices
• Owning the paid media strategic roadmap on all accounts and coordinating initiatives with growth teams for the holistic client roadmap
• Manage at least one direct report, developing the team member's skills and advancing account progress

Qualifications

• Minimum of 4 years of paid search experience; comfortable with budgeting, bidding, and testing methodology
• Experience across Google network types (display and search), including app campaigns
• Experience with campaigns such as UAC, ACi, Google app campaigns, GDN, performance max, and discovery campaigns
• Experience with A/B testing
• Proven history presenting findings and recommendations for account optimizations to clients
• Strong analytical and reporting skills; proficient in Excel
• Strong written and verbal communication skills

Additional Qualifications

• Energetic, creative marketing enthusiast; hands-on, eager to learn and grow
• Entrepreneurial spirit; able to work independently and in a team

What We Offer

• Healthcare, Dental, and Vision coverage
• 401k plan with matching
• PTO
• Paid Company Holidays
• Parental Leave

Salary & Location

US Remote Range: $73,900—$110,000 USD

Location: United States (Remote)