Account Coordinator, Paid Search

DEPT; Oregon; Hybrid; USD 48,000 - 60,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401K plan

PTO

Job summary

DEPT is seeking an Account Coordinator, Paid Media to provide essential production support for the account team. Responsibilities include running and formatting performance reports, implementing tasks and optimizations, building and uploading campaigns, and taking notes during internal and client meetings.

Account Coordinators will manage 2-3 accounts and learn DEPT's SEM best practices across Google, Display, and Facebook, while gaining foundational skills to progress into more advanced roles.

Qualifications

• Proficiency in Excel/Sheets including sorting, filters, VLOOKUP, CONCATENATE, pivot tables, and text to columns.
• Able to QA data to ensure accurate reporting relayed to team and clients.
• Experience navigating Google/UI platforms and Facebook Ads Manager.
• Understanding of DMUS's SEM methodology and key metrics.

Responsibilities

• Write performance reports and identify trends with clear explanations.
• Understand and apply different bidding methodologies and bid adjustments.
• Monitor daily performance and manage budget pacing across accounts.
• Develop campaign structures and assets, and collaborate with nearshore or internal teams.

Skills

Excel/Sheets proficiency

Data QA

Tools

Google UI

Google Ads Editor

Facebook Ads Manager

Qontrol

Job description

WHY DEPT®?

We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE

As an Account Coordinator, Paid Media your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®'s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.

PROFICIENCY EXPECTATIONS

We expect Account Coordinators to develop a solid foundation of Paid Media analytical and technical expertise and be proficient in the following:

Proficiency in Excel/Sheets

• sorting
• filters
• vlookup
• concatenate
• pivot tables
• text to columns
• conditional formatting

Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients.

Proficiency in Paid Media

• Ability to navigate through the UIs to:
• Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
• Create and edit campaigns, ads, and audiences in Facebook
• Understanding of DMUS's SEM methodology
• Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
• High-level understanding of the different levers to pull to hit target goals
• Attend search-specific training led internally or by channel partners to continue education

Experience across Google - search, display and/or app campaigns Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns Experience with A/B testing

GROWTH EXPECTATIONS

• Report write-ups -Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations.
• Bid adjustments - Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments.
• Daily performance monitoring - Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends. Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems.
• Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation.
• Campaign builds - Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc.
• Pixels - Able to create/pull/QA pixels, tracking, remarketing, and list creation.
• Able to delegate production tasks to nearshore or other internal team members where appropriate.

WHAT DO WE OFFER

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It's totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

US Remote Range

Salary is based on a range of factors that include relevant experience, expertise, physical location , and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

US Remote Range$47,900—$60,000 USD